How to call customers during sales?

What kind of phone call can attract customers’ interest?

1. 5 fundamental reasons why customers don’t want to answer the phone

1. The content of the call cannot arouse Customer interest

If we call them and only ask about the issues (products) that we are interested in, but do not care about the issues that the customers are concerned about, it will naturally be difficult to arouse the customer's interest in talking.

2. Your phone calls bring pressure and trouble to customers

Many people always like to ask customers what they are thinking when they call them. It is difficult to answer such a question. At the beginning, the customer will still deal with you perfunctorily. Finally, when he gets tired of being asked, he will just say "I didn't think about it well".

3. Your phone call did not bring tangible benefits to the customer

People only invest their energy and attention in matters related to their own vital interests.

4. The time to call is wrong

When clients are in meetings, busy at work, eating, sleeping in during lunch breaks or weekends, or in a very bad mood When you happened to call, the customer would definitely be unhappy.

5. Your phone calls are uncreative

Every time you start, you introduce yourself first, and then ask what you think about it. You never change the way and content of your speech. . After making several phone calls, the customer has become familiar with your speaking style. He will guess the first half of your sentence and the second half. There is always no new or useful information to provide him.

2. 7 tips to make customers willing to answer the phone

1. Obtain the customer’s permission to call first

First ask the other party: “This is ××× Sir? This is xxx, is it convenient for you to answer the phone now?" If it is convenient, follow the pre-designed questions and continue the conversation one by one. If it is inconvenient, just ask the customer whether it is more convenient to call after 1 hour or 2 hours. After making the choice for the customer, call him according to the customer's wishes, which is equivalent to making an appointment in advance.

2. Cleverly use the threshold strategy

The threshold strategy is to first put forward a very small and easy-to-achieve request, and once the other party agrees, then propose a larger one. requirements, it is often easier to obtain permission. As long as the customer is willing to give you 1 minute and what they are talking about is really important, then the customer may be willing to give you 2 minutes, 3 minutes, or even 10 minutes.

3. Every contact with a customer sets the stage for the next contact.

Sales consultants should be good at finding reasons to interact with customers.

4. Send a text message to the customer before calling the customer

If you send a text message to the customer half an hour or an hour in advance before calling the customer, wait After half an hour or an hour, call the customer again. After the call is answered, ask the customer whether they have received the text message you sent before, or whether they have read the text message. This will be a sufficient reason, and it will Get customers' attention.

5. Customers are more willing to answer the phone if you call at a suitable time.

Working days: No phone calls are allowed before 9:30 and between 12:00 and 14:00. Weekends: No calls should be made before 11 a.m. It’s a Friday afternoon when the client doesn’t have any thoughts on work, so it’s more appropriate to call him.

6. The content of the call is beyond the customer’s expectation.

For example, as soon as the call is connected, tell the customer directly that you are not calling him about the product this time but about other things.

7. The next best thing is to send a touching text message

If you have tried all the above and still haven’t solved the problem, then write a text message and send it to him. The text message should contain three contents:

First, explain the purpose of calling the customer, and this purpose must be able to bring benefits to the customer.

The second is to explain how you will help the customer fight for his vital interests.

The third is to express your apology. You should not call him at inappropriate times.

Strive to gain the customer's recognition with a sincere attitude. After doing this once or twice, the customer will easily feel guilty and may even call you in turn