Details of Time and Activities of Harbin Ice and Snow Expo 221

Are there any friends participating in the Harbin Ice Expo? This year's exhibition will last until the beginning of February, during which you can see a lot of exhibition information. You can watch it through live broadcast. Here are the detailed information about the exhibition. Let's learn about it. Exhibition information

Exhibition time

January 3-February 3

Exhibition lineup

This exhibition attracted nearly 5 enterprises and brands from the world's top 5 companies, well-known enterprises and industry leaders at home and abroad, and more than 4, purchasing enterprises entered the online platform to participate in the exhibition. By gathering all kinds of ice and snow consumption resources at home and abroad, this exhibition became a high-end economic and trade activity for Harbin to deeply integrate into the new domestic and international double-cycle pattern. The exhibition also invited online more than 1 domestic and foreign heavyweight guests and professionals in the field of ice and snow economy, such as Wang Jinzhen, former vice president of the China Council for the Promotion of International Trade, JiNing, director of the Beijing Olympic Committee of Experts, and Jed Putianyu, Second Secretary and Trade Commissioner of the Canadian Embassy in China, to talk about the future development of ice and snow economy.

Exhibition features

First of all, adhere to digital empowerment, build a digital cloud exhibition platform by using modern information technologies such as 5G and big data cloud platform, and carefully design seven sections of "cloud opening", "cloud negotiation", "cloud signing", "cloud promotion", "cloud live broadcast", "cloud release" and "cloud experience", which provide new experiences for Chinese and foreign merchants to meet, negotiate, exchange and cooperate, and promote. Secondly, the exhibition highlights the characteristics of ice and snow, and has set up six theme exhibition areas, including ice and snow equipment, ice and snow clothing, ice rink surrounding, ice sculpture tools, ice and snow tourism and cold food, making the exhibition an authoritative release and fashion consumption guide in the field of ice and snow economy and trade; In particular, the "Ice Sculpture Tool Exhibition Area" was added for the first time, and famous ice sculpture upstream and downstream enterprises such as famous knife sculpture, Songxiao ice sculpture and Sun Island scenic area were invited to participate in the exhibition. Exhibition content

Harbin Online Ice and Snow Expo has 9 columns, including: home page, exhibition overview, exhibitors' products, supply and demand hall, exciting activities, audience entrance, exhibitors' entrance, exhibits recommendation and corporate video.

online ice and snow Expo can provide seven main functions:

cloud opening: one-on-one interviews are held to invite guests to exchange work experience, share development achievements and talk about the future development direction of ice and snow economy.

cloud negotiation: instant messaging is more convenient for online communication, realizing "one-to-one" and "one-to-many" production and marketing docking and business negotiation, and realizing interactive negotiation between online and offline exhibitors and buyers in various ways. When the buyer clicks the invitation button to invite the exhibitor, the exhibitor will receive a SMS reminder and the two parties will negotiate immediately. In addition, buyers can access offline exhibitors by clicking the video button, and support PC-to-PC, PC-to-mobile, PC-to-applet and other channels to help exhibitors interact with buyers and reach an intention.

cloud signing: according to the situation of enterprise docking and exhibition promotion, organize enterprises that have reached the sales intention to hold 2-3 "cloud signing" to implement the negotiation results.

cloud promotion: the online ice and snow Expo comprehensively displays the relevant information and types of hundreds of ice and snow enterprises at home and abroad, focuses on the promotion of brand enterprises, and guides the brand development of enterprises. According to the user's browsing habits, intelligently recommend web content, trigger new page exposure, and quickly increase website traffic; Intelligently push relevant information to improve the efficiency of users' information acquisition.

cloud live broadcast: online live broadcast columns and links will be set up on the online ice and snow Expo platform, and a 24-hour live broadcast room will be set up separately for each exhibitor. The live broadcast room is not limited by time and space, and provides a live broadcast platform interface. Enterprises can conduct face-to-face online negotiations with merchants, or start live webcasting or publicity with goods through the online platform, and at the same time conduct publicity and promotion for a large number of merchants.

cloud publishing: for exhibitors, online exhibition platform can be used to publish information such as product introductions, pictures, contacts, and the most popular products; For buyers, the platform can be used to publish purchasing information, which fully meets the needs of both exhibitors and merchants to publish supply and demand information anytime and anywhere without space and time constraints, as well as the seamless integration of online and offline information exchange scenarios.

cloud experience: the online ice and snow Expo can select excellent short videos of enterprises to display online, so that everyone can feel the charm of ice and snow sports. The latest notice of entering the park of Ice and Snow World

From now on, Harbin Ice and Snow World will take the measures of making an appointment to enter the park, so please make preparations in advance.

notes for entering the park in the world of ice and snow:

1. prepare your ID card when entering the park.

2. After arriving at the scenic spot, please actively cooperate with the staff to scan the code (health code, travel card), take the temperature and wear a mask.

3. When playing entertainment, please avoid crowding and keep your distance.