Company Profile of China Mobile Jiangmen Branch

China Mobile Communications Group Guangdong Co., Ltd. (referred to as China Mobile Guangdong Company) is affiliated to China Mobile Communications Group Corporation and is a wholly-owned subsidiary of China Mobile Co., Ltd. established in Guangdong. With the strong support of local governments at all levels and customers, the company is guided by the corporate culture of "honoring people with integrity and striving for perfection" and aims to become a world-class communications enterprise. It continues to innovate its development model, enhance customer value, and promote A new leap forward for enterprises from good to great.

On November 18, 1987, on the eve of the Sixth National Games, China Mobile Guangdong Company opened the first mobile phone, the first mobile phone in my country. In 1995, the company was the first to launch GSM digital mobile communication services, and was the first to provide the latest mobile communication services such as mobile Internet business, GPRS business and EDGE in China.

On October 23, 1997, after business and asset restructuring, China Mobile Guangdong Company was injected into China Mobile Co., Ltd., becoming the first domestic telecommunications company to be listed in New York and Hong Kong. Based on the "international concept, local innovation, and Chinese-style management", the company has promoted reform with "strong fire", optimized management with "warm fire", and focused on "constant fire" to implement a series of human resources reforms and optimize It has improved the mechanism and process, cultivated an excellent corporate culture, continuously improved the value of customers, employees, enterprises and society, and actively promoted the transformation of enterprises from a single communication service to a comprehensive information service, and from a mobile communication operator to a mobile communication service provider.

China Mobile Guangdong has always been committed to building a dynamic, powerful and attractive mobile communication network. The network population coverage rate is 99.24%, the urban area coverage rate is 99.71%, and the national highway coverage rate is 99.80%. The coverage rate of major urban roads exceeds 99.71%, highways achieve 100% seamless coverage, and important places such as three-star or above hotels, elevators, and underground garages achieve 100% coverage. A high-quality network promotes rapid business development and rapid expansion of enterprise scale. Among domestic provincial-level communications operating companies, the company's business revenue was the first to achieve the goal of "100 million a day, with annual revenue exceeding 36.5 billion yuan" in 2003, fulfilling the dream of several generations of Guangdong postal and telecommunications people. At present, the company's network capacity, number of customers, business revenue, and net profit indicators account for 1/6, 1/6, 1/5, and 1/4 of China Mobile respectively. It has been the largest taxpayer in Guangdong Province for five consecutive years.

China Mobile Guangdong Company innovates in development and promotes development through innovation. The company was the first to launch the three major brands of "Global Communications", "China Travel" and "M-Zone", which were adopted by the group for nationwide promotion; it was the first to launch the "Monternet" business model, which triggered the rapid growth of SMS volume; it was the first to establish the "Communication The 100" service marketing system and Global Access VIP Club provide "Global Access Easy Boarding" and "one-to-one" distinguished services, vigorously develop innovative services, and become an industry benchmark in the social service industry. In addition, it has also launched more than 10,000 value-added services such as mobile newspapers, mobile banking, mobile blue pages, lottery betting, Sui e-Travel, treasure box, KJAVA, MMS, and ring tones. The company's new business revenue has exceeded 20%, leading the communications industry. Consumption of fashion increases customers' share of information provision, life service share and emotional share.

China Mobile Guangdong Company adheres to the concept of "being an excellent corporate citizen" and is committed to eliminating the "digital divide" and building a fair and harmonious information society. It has proposed "eight projects" of informatization and has been approved by the Provincial Party Committee and the Provincial Committee. The government's attention and support; it has invested tens of billions of yuan to implement the "Information Village Access" project and increased the construction of communication infrastructure in mountainous areas; it has actively promoted government informatization, enterprise informatization, rural informatization, informatized emergency communications, Regional cooperative information services, information training, information poverty alleviation, information service industry chain and other service projects will vigorously expand the "three markets" of personal, family and group information to light up mobile phone screens and make Guangdong people's "life richer" , work is more vivid and life is more exciting.”

Since 2006, China Mobile Guangdong Company has successively launched a series of large-scale activities such as "Thank you Guangdong", "Thank you Guangdong" and "Moving Guangdong" to actively participate in social welfare undertakings, dedicate love and repay the society with practical actions .

We implemented the "Four Ten Thousand" poverty alleviation charity project, innovatively adopted the method of giving customers top-up discounts and prizes, and raised more than 100 million yuan in customer donations, which were used for the "One Hundred Villages and Ten Thousand Households Housing Project", "Ten Thousand Households Training and Employment Poverty Alleviation Project", and "Ten Thousand Households Training and Employment Poverty Alleviation Project". "Ten Million Student Aid Project for Poor College Students" and "Rehabilitation Project for Disabled Orphans"; innovative fundraising model for Project Hope, raising customer donations of 30 million to build 100 Global Hope Primary Schools and create an information-based "fishery ecosystem".

Consciously participate in flood fighting and disaster relief work, build the province's informationized emergency communication command platform, provide free emergency communication equipment for disaster response command, carry out free safe long-distance telephone services in disaster areas, and have raised more than 11 million yuan for Post-disaster reconstruction; extensive "yellow hat" volunteer action, nearly 3,000 volunteers across the province carried out activities in 21 prefectures and cities, served nearly 400,000 people, and made outstanding contributions to building a harmonious society; implemented "green box environmental protection" Plan" participated in the environmental protection cause and recycled nearly 150,000 pieces of various types of mobile phone waste, effectively promoting the concept of environmental protection and raising social awareness of environmental protection; launching a "Red Jokes" creation contest, attracting 3.51 million ordinary mobile phone users to create more than 14 million various messages Various types of "red jokes" have been downloaded and forwarded hundreds of millions of times, stimulating enthusiasm for folk culture creation, setting off a cultural entrepreneurship boom, and promoting innovation in online cultural content and mechanisms. It actively supports sports and cultural undertakings such as the Ninth National Games, the Tenth National Games, the Foshan Asian Arts Festival, and the Zhongshan Boao Forum, promoting the construction of a "cultural province".