How to run a Taobao shop and a new shop?

For many people who are going to open a shop on Taobao. Everything is strange, the online shop is virtual after all. All your sales methods are conducted through the Internet. So many shopkeepers will feel at a loss. Today I will tell you how to run a Taobao shop well.

How to manage Taobao stores? 1. Now, with the rise of many online celebrity stores, many people are also targeting the clothing industry. No matter which category you run, you should be good at it yourself, and the supply of goods is the focus. If you want to buy, you can find your own factory or Alibaba to get the goods. If there is a supply of goods nearby and you have the ability, it is still recommended that the merchants contact the factory themselves. However, each has its own advantages. The products on Alibaba have been screened at different levels, indicating that people have needs.

Second, a stable and reliable supply of goods is a necessary condition for the sustainable development of the store. Only by controlling the supply of goods, the subsequent sales will not go wrong. Find a reliable wholesaler online and let the merchant help you deliver the goods with one click. The advantage of this method is that it doesn't take a lot of energy to deliver goods, and it doesn't need to rent a warehouse, which saves time and money to some extent.

Third, we should pay attention to the status of hand scouring. At present, the traffic of mobile phones is much larger than that of PCs, so more efforts should be made on the optimization of mobile phones. Both the main picture and the details page of the mobile phone will involve visual effects, so try to display the key parts on the small screen of the mobile phone and optimize them.

Fourth, for beginners, promotion skills are also very important. Generally speaking, natural flow is extremely precious at first. There are two promotion methods here, one is free and the other is paid.

1. Paying and making good use of paid promotion is also a science. If you make good use of traffic, you can continue to enter and drive the weight of products and natural traffic. If used improperly, it is an act of burning money.

2. It's free. Taobao can write up to 30 words in a title, and keywords can be formed between words. When new products are put on the shelves, a good title can make more customers search for you and give your baby more opportunities to show.

How to run a new store? 1. products

The core of a shop is the product itself. We should first locate the products of the store. Keep up with the trend of the market. Nowadays, the trend is like a horse. You can only run as fast as a horse if you ride it. This is the success of the horse. So we must focus on the product itself. Quality, style, price and after-sales of products. The product quality is good, the style conforms to the trend, and the price is close to the people. In this way, when competing with peers, we will have an advantage space of our own, and we will impress customers with our products, thus winning the favor of consumers. Make a good reputation. With word of mouth, you are not afraid of no customers.

Second, art design.

What we do is the sales channel of network platform. The products are of good quality, fashionable and beautiful to wear. We must highlight these advantages. Then we need a graphic designer with a keen sense of color. Let the artist do a good job of making the picture beautiful and the details page complete. Network platform sales-customers first see our product drawings, so try to make our product drawings bring customers the beauty of love at first sight, so that traffic will go up, and only with traffic will there be a conversion rate.

Third, measure money and create explosions.

A good store has two or three explosions, so running a new store must also create several eye-catching explosions. Then we can analyze the conversion rate of products under the natural flow source, the popularity of collection, the number of times to join the shopping cart, and then compare with peers, do advantages, do activities and reduce prices. Find out all the treasures in the store through market dynamics, and find out two or three models with more potential to make explosions to attract customers to watch.

Fourth, open a through train.

As mentioned earlier, the best and safest way to make an explosion is to drive a through train. Many people are not good at operating through trains, so they often waste money. Then we can control the through train through some third-party software to achieve the desired effect. For example, driving wizard, super driver, Tao Jin, some third-party software with good market evaluation, but small and medium sellers suggest using driving wizard or Tao Jin, which is more affordable and effective.

How to improve the dynamic score of Taobao stores 1 warehouse: Try to ask the warehouse to check the quality (delivery speed, accuracy and packaging) before delivery.

2. Voucher preparation: 5-point praise reminder on the invoice.

3. After-sales: customers who have great objections should try to return the goods.

4. Pre-sale: Try to meet the reasonable requirements of customers.

5. Operation: The product pre-sale date cannot be earlier than the arrival date.

6. Customer service: timely handle the problem orders that have not been delivered in the background of ERP, and timely handle them and give them to customers due to out of stock, color and other factors.

7. Customer service: 5 points. Reminder: After changing the price to the customer, the price has been modified. Please give 5 points for satisfaction after receiving it.

8. Praise courtesy, 5 points, praise screenshots, send 5 yuan coupons or reduce 3 yuan for the next shopping.

9 SMS reminder (delivery reminder, 5 points praise reminder)

Operation of 10: value-added activities such as postal trial.

1 1 customer service: service level (service attitude, speed, professionalism)

12 Bian Mei: Tips: Details page describes consistency and color difference.