Pay attention to electronic coupons

1. coupon cost: if a merchant needs to pay a third-party company for the number of coupons downloaded, the company needs to make an effective commitment to the actual sales. Otherwise, all kinds of electronic coupons spread very fast, only seeking quantity but not quality, which will cause a lot of invalid market investment by merchants.

2. Channels for coupons: If merchants do not need to pay for issuing coupons, they should choose multi-channel cooperation. Since there is no cost, the more the better.

3. Spreading method of coupons: If merchants want to capture more natural passengers and surrounding people, then it is best to choose the SMS search and download method of Youcha. If the merchant wants to grab the guests who order in advance, it is better to choose the way of Fantongwang. If the merchant wants to grab more goods than the third-class guests, it is better to choose the comment network. If what merchants want most is the Taobao family, then Cool Friends is better. The purpose of electronic coupons is to help businesses promote sales to consumers (or buyers) in the form of profits in a short time. So businesses must pay attention to the following two points.

(1) The profit rate must be moderate in order to increase sales. In other words, the profit rate needs to be large enough to attract consumers, but it can't be excessively discounted, which will damage the overall sales profit. If the new profit (that is, the profit from new customers) brought by making profits is less than the profit lost by old customers, the overall profit of sales will decline. This kind of profit-making is not called profit-making by merchants, but cutting meat. The so-called profit should be in the unit quantity of goods or services, but the total sales profit should at least not be reduced.

Concessions must be short-term. Merchants must make consumers have clear expectations about this. Otherwise, if consumers regard sales promotion as price reduction, profits will change from short-term to permanent. In the future, it is impossible for merchants to raise the price back to the original level, because consumers have taken the lowered price for granted. In this way, the business of the merchant becomes non-promotion. This can not maintain normal sales, but can only rely on promotion to complete the permanent state of sales.

(c) The discount given must be true and minimum. Only in this way can consumers' desire and purchasing power for products be achieved. If the discount you give is a general discount, you don't quote the bottom line discount for the promotion. Then how much publicity you do still won't attract consumers.