The survey report of the questionnaire is simple.

The survey report of the questionnaire is simple

The survey report summarizes the experience and finally states it in writing. The following is a simple survey report of the questionnaire I compiled. Welcome to refer to it!

sample questionnaire (1):

How much pocket money do primary school students have? How do they talk about their pocket money? The values of primary school students should be cultivated from an early age, and the habit of saving should be cultivated. Parents should not condone their children to spend pocket money indiscriminately. It is of great benefit to the society to investigate their pocket money. Here is an analysis report on the questionnaire of primary school students' pocket money.

There are several shops in front of our school that buy fried rice noodles, snacks and toys. Not many students used to buy it, but now, more and more students go to buy it. Therefore, I investigated this phenomenon.

survey

I visited several of my friends and classmates and asked about the pocket money their parents gave them in the past year or two. They all said that their parents gave them more and more money, so they often took money to buy things at school.

I also looked up some information on the computer. It says that some primary school students have pocket money as high as several hundred yuan a month.

Analysis

1. With the prosperity of the country, the wages of many parents have also increased. In addition to the daily expenses of the family, they can also save some money. If there is money at home, parents will give more money to their children.

Second, some of my classmates' grandparents receive retirement wages, so they live a simple life and will accumulate some money on hand. These old people love their grandchildren and will give them some of the money they have saved.

Third, students have a lot of money, but they don't understand how to use their pocket money rationally. Unnecessary and unprofitable toys are bought at random by their own temperament. How much pocket money is given can hardly be kept for the next day, and they don't have the concept of saving money. They don't understand that saving some money every day can add up. In this way, there is a scene where students are scrambling to buy snacks and toys in front of the snack stand and toy store at the gate of our school.

Conclusion

1. At present, in order to meet their children's needs as much as possible, parents give them a lot of money and want their children to live a better life. As a result, the phenomenon of primary school students spending money indiscriminately is increasing.

Second, because students are always thinking about how to spend the money in their pockets, most of them become poor in their study mood and can't concentrate on their studies. In addition, they have to concentrate on playing with toys when studying, so their academic performance will be affected to some extent.

Recommendation

Parents are expected to control the amount of pocket money given to their children. In addition, children should appreciate the hardships of adults in making money, educate their children well and let them know that knowledge, potential, temperament, personality and many other things can't be bought with money, and no matter how rich a person is, he can't buy all the good things in the world. Only labor, knowledge, experience and potential are indispensable wealth for everyone. Sample survey report (2):

With the continuous development of science and technology, mobile phones are becoming more and more popular and powerful, and almost everyone has a mobile phone. The emergence of mobile phones has changed people's way of life. At the moment, people communicate more and more conveniently and quickly, and the functions of mobile phones are also very powerful. The following is an analysis report of a college student's mobile phone questionnaire I prepared for you, hoping to help those in need.

part I: survey summary

1. survey background

with the continuous development of economy and society, the shaping and cultivation of our consumption concept has a more prominent and direct impact on the composition and development of our world outlook, which in turn has an important impact on our moral behavior throughout our lives. Therefore, paying attention to the consumer's consumption situation, grasping the psychological characteristics and behavior orientation of consumer's life consumption, and cultivating and improving our "financial quotient" have become the subject of our contemporary consumers.

second, the purpose of the survey

to analyze the consumption psychology and purchase decision-making process of consumers of different ages when buying mobile phones.

Third, the investigation procedure

1. Design a questionnaire to clarify the investigation direction and information;

2. Conduct online chat survey and publish the survey on the survey website. Random and different age groups chat with each other and ask them to fill out questionnaires;

3. According to the questionnaire of recycling network, the specific data are as follows:

(1) According to the digital characteristics of the sample, such as the place of purchase, price and brand, the mean and variance of monthly consumption distribution, the consumer psychology and purchasing decision-making process of different age groups when buying mobile phones are inferred;

(2) Analyze the mobile phone market according to the different requirements of consumers of all ages for mobile phone functions;

IV. Survey data

Cognition and competition of mobile phone brands

(1) Cognition of mobile phone brands;

(2) the purchase frequency of each mobile phone brand;

(3) purchase frequency of different grades of mobile phones;

(4) the purchase intention of each mobile phone brand;

(5) the market share of mobile phone brands;

2. Consumer's consumption behavior and demand

(1) Consumer's evaluation of the quality of mobile phone products of various brands;

(2) consumers' cognition and requirements for various mobile phone product styles;

(3) consumers' understanding of the price of mobile phone products at different levels;

(4) the main factors influencing consumers to buy mobile phone products;

(5) consumers' requirements for the functions of mobile phone products;

(6) places where consumers at different levels buy mobile phone products;

V. Questionnaire design

Consumer mobile phone consumption questionnaire

Questionnaire number:

Hello, friend: Excuse me, can you help me fill out a form? In order to understand the demand of consumers of different ages for mobile phone consumption, I specially launched this survey. I hope you can take time out of your busy schedule to help me complete this market survey. Female □Q2, your age

□ 15-2 years old □ 21-25 years old □ 26-3 years old □ 31-4 years old □4 years old or above

Q3, your monthly consumption is probably (

□ below 35 yuan; □35—5 yuan; □5—8 yuan; □ 8-12 yuan; Q4. Do you have a mobile phone? Yes? No

A1. What brand of mobile phone are you using now?

Nokia? Sony Ericsson? Samsung? Motorola? Panasonic? Siemens? Bird? Other A2. The cost of buying a mobile phone comes from your home? What you earn through working? Other

A3. What channels do you usually get information from when you buy a mobile phone?

TV advertisements? Internet advertisements? Newspaper and magazine advertisements? Salesperson recommendations? Others

A4. The purpose of buying a mobile phone is (

? It is convenient to contact family and friends? Work needs? Being influenced by people around you? Making friends with the opposite sex? Showing off yourself

A5, How often do you change a mobile phone?

Within half a year? Half a year to 1 year? 1 to 2 years? More than 2 years? Never changed

A6. What's the reason for your change?

The mobile phone is damaged or lost? The model of the mobile phone is outdated? The functions of the original mobile phone can't meet the needs? Others

A7, What do you think should be done to improve the quality of mobile phones at present? Signal sensitivity? Standby time? Mobile phone radiation? Waterproof and earthquake-resistant function

A8? What do you think should be done to adjust the functions of mobile phones at present?

Call quality? Text input mode and speed? Voice control function? Image and sound modification function? Internet speed? Others

A9, Are you satisfied with the current payment methods in the mobile phone market? Very dissatisfied? Not satisfied? Generally satisfied? Very satisfied

A1. Are you satisfied with the after-sales service of the current mobile phone? Very dissatisfied? Not satisfied? Generally satisfied? Very satisfied

A11. Your monthly phone bill expenditure is (□ below 3 yuan; □3—4 yuan; □4—5 yuan; □ above 5 yuan

Part II: Survey Results and Analysis

1. Basic situation of consumers

The demand in this respect is not as strong as that of boys.

table 2: it proves that the monthly consumption of mobile phone bills by consumers of different ages, the vast majority of consumers' monthly consumption is more than 5, which shows that consumers have enough disposable expenses in mobile phone consumption.

table 3: according to the survey, the monthly consumption is below 35, accounting for 13.33%, 35-5 accounting for 33.33%, 5-8 accounting for 46.67%, and 8-12 accounting for 6.67%. The proportion of monthly consumption is between 5 and 8, which also proves that they have strong consumption potential. The improvement of living conditions has led to a corresponding increase in the monthly living expenses of some students. Besides the basic living expenses, the increase of other disposable expenses has also prompted them to start thinking about mobile phone consumption, and mobile phones are indeed a lot of convenience for consumers' daily lives. Therefore, the possession of mobile phones is also very common among consumers, and there is still much room for improvement and necessary potential. According to the investigation, Nokia, Sony Ericsson, Samsung, Motorola and other famous mobile phones have always been favored by consumers. It can be seen that consumers also pay more attention to brands. Big brands play a leading role in the market, while small brands can only fill the gap in the market, and brands play a considerable role in mobile phone consumption.

Second, consumers' sources of information

There are many sources to obtain mobile phone information

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The above table shows that consumers get information from a wide range of sources when buying mobile phones, mainly because of the understanding of relatives or friends, the promotion of salespeople, and the high degree of confirmation and fulfillment of these sources of information, so that they can understand it better.

III. Motivation of consumers to buy mobile phones

The main purpose of buying mobile phones is to keep in touch with family or friends

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From Chart 1, it can be seen that mobile phones have been widely understood by consumers as a convenient communication tool from the symbol of their original status and status, which shows that mobile phones have become an indispensable part of consumers' lives and played a basic role of convenient contact. Table 2 proves that most consumers choose to change their mobile phones in the next year, and the reasons for changing their mobile phones are various. In the next year, most of the mobile phones will be replaced, which proves that with the upgrading of mobile phones, the original mobile phones can not meet the needs of users; Table 3 proves that most consumers change their mobile phones because they are damaged or lost, and most consumers change their mobile phones because the functions of the original mobile phones can't meet their needs.

IV. Factors affecting consumers' purchase of mobile phones

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Table 1 shows that mobile phones should strengthen their signal sensitivity in terms of current mobile phone quality; Table 2 shows that most consumers think that the function of mobile phones should be improved in terms of call quality, text input mode and speed, and consumers pay more attention to the call quality and text input mode and speed when spending, so as to better meet their needs when using mobile phones. As can be seen from Table 3, most consumers can understand the current transaction methods in the mobile phone market. Table 4: Generally speaking, the after-sales service of mobile phones is the majority, and some consumers are dissatisfied with the current after-sales service of mobile phones, which means that there is still room for major mobile phone brands to strengthen after-sales service to meet the needs of consumers.

(1) Consumer's personal requirements

Because people have selective memory and selective misinterpretation, most of them have a psychological purpose when buying a mobile phone, so they have different requirements for the mobile phone they buy, but not every consumer has requirements for it. According to our investigation, 47.3% people have requirements for its functions, and only 25.6% people have no personality requirements for the mobile phone they buy.

(2) Influence of promotion methods

In the modern market, promotion has become a major aspect of product competition, and consumers have different feelings about different promotion methods, which leads to the purchase of products. The most "cold" promotion methods for consumers are:

1. Direct price reduction of products by 38.7%

2. Giving promotional gifts 9.7%

3. Giving free maintenance services by 28%

4. Giving products with the latest technology by 23.6%.

It can be seen that price is the most effective and attractive means of promotion. The quality and warranty of products are also a concern.

People know about mobile phones only through TV, newspapers and the Internet. According to our investigation, the proportion of them in the society is 34.4%, 5.4% and 39.8% respectively, which shows that TV and Internet are the most important bridges between products and consumers. Few people read newspapers at the moment, and the retention time of newspapers is much shorter than that of TV and Internet. The number of people watching TV and surfing the Internet has only increased rather than decreased. Therefore, the best way to make consumers understand and understand products faster and better is to advertise and publicize more through TV and Internet.

(3). Special technical functions of mobile phones

In terms of technical functions of mobile phones, consumers' requirements are getting higher and higher. From the previous functions of displaying the time and date of incoming/receiving calls and inputting Chinese, what they want now are audio-visual playback functions, digital photography, dazzling ringtones, infrared and Bluetooth, and different consumers pay different attention to them. We have made a survey on this issue.

It can be understood that modern people value audio-visual and digital photography most, and few people will be attracted by its ringtone, mainly because most ringtones can be downloaded at the moment, while infrared and Bluetooth are relatively new technologies, and many people don't know much about them at the moment, but I believe this technology will be the most important technology in the future, and there will be more good functions in the future.

(4). The influence of mobile phone design

Consumers not only have their own pursuits in the above, but also have their own preferences for the specific design types of mobile phones. We made a survey on the following typical types, and the results are as follows:

Straight plate 5.5% flip 24.7% slide 17.2% rotate 7.6%

Most people prefer straight plate, and we also visited them, and they all feel good because it is more convenient. Some people with other options are feeling, pursuing fashion and avant-garde, and some even buy this style of mobile phone out of curiosity.

[5]. The influence of related groups

I found that people who buy mobile phones have one in several shopping plazas.