Oktoberfest investment proposal

Investment Promotion Scheme for Oktoberfest (I)

The 20** World Cup in South Africa is approaching, attracting the attention of the whole world, countries and cities.

The World Cup not only provides a stage for the stars to display, but also brings infinite joy to the fans. It also provides a marketing opportunities for promoting corporate brands and promoting product sales.

The beer culture festival with the theme of "Jixing's passionate carnival and Budweiser's drinking World Cup" is to creatively create a hot spot of localized beer culture festival with the help of the World Cup, strive to enhance the brand image, promote product sales, and shape and enhance the brand's social reputation. The Beer Culture Festival, which is created by Deyang Daily, Deyang Evening News, Budweiser Beer, Jixing Barbecue Plaza and brother and sister performing arts, will also work together to achieve a win-win situation for the organizers and participating businesses.

Second, the propaganda slogan

Jixing revels passionately, and Budweiser drinks the World Cup.

Watch the World Cup, watch the show and drink night beer.

Third, the event organizing committee.

Organizers: Deyang Daily and Deyang Evening News.

Exclusive support: Budweiser beer

Organizers: Deyang Jiuding Media Co., Ltd. and Brother and Sister Performing Arts Culture Media Company.

Venue: Jixing Barbecue No.4 Branch

Activity time: June 1 1 day to July 12, 20**.

Full coverage: Deyang Daily, Deyang Evening News, Deyang TV Station, public channel, Deyang Home Theater and Deyang Interactive Life.

Media support: Deyang Daily Mobile Newspaper, Deyang Daily Reading Column, Deyang People's Broadcasting Station News Frequency, Deyang Music Traffic Frequency, Sichuan Deyang Real Estate Network.

Specially invited consultant: Deyang Quyi Artists Association

Fourth, media introduction.

As the organ newspaper of Deyang Municipal Committee of the Communist Party of China, Deyang Daily has a large number of readers, a wide coverage, a stable high-quality readership, and irreplaceable influence and brand image penetration in government administrative institutions.

Deyang Evening News is the only local metropolis newspaper in Deyang at present, which provides readers with readable, highly concerned, in-depth and powerful local news information, gathers superior resources from all sides, gathers all kinds of latest life information, and strives to serve citizens' life consumption.

This event will be the one with the highest media attention in Deyang. The three traditional media, newspaper, TV and radio, are all in this battle, while the emerging media such as the Internet, mobile newspapers and newspaper reading columns are all absent. In addition, the organizing committee will also integrate community advertising spaces in densely populated communities such as TEPCO and Zhong Er, as well as large outdoor billboard advertisements on expressways, so as to expand communication channels and publicity effects. The unprecedented media lineup focused the attention of the event and promoted the business return.

Verb (abbreviation of verb) activity organization

1 Theme Activities of Beer Culture Festival

On June 1 1, the World Cup in South Africa opened, and this beer culture festival will be held simultaneously. Relying on the dining advantage of accommodating 3,000 people at the same time, the fourth branch of Jixing Barbecue launched the summer activity of "Jixing Passion Carnival Budweiser Drinks the World Cup", which will last until July 12.

2. Participatory field activities

During the World Cup, the organizing committee of the Beer Culture Festival will organize the following activities: 5-minute drinking contest, fast drinking contest, 5-minute drinking contest for couples, fast drinking for couples, stacking beer, drinking beer backwards, World Cup football knowledge contest and World Cup score quiz. These activities are popular, participatory and simple.

3.※20 * * Deyang City "Happy South Africa" (exclusive title unit) football baby selection activity.

The activity lasted for one and a half months. After registration, preliminary competition, rematch and training, the World Cup finals will be held simultaneously. The event was operated by Deyang TV, public channel, Deyang Home Theater, Deyang Interactive Life, Deyang News Frequency and Deyang Music Traffic Frequency, and was reported by Deyang Daily and Deyang Evening News. Only one exclusive title company was invited. (For the exclusive title fee, please refer to the investment promotion package)

4. Happy football match and live performance.

During the World Cup, the organizing committee will make full use of the time before the first match of the World Cup and during the intermission, and there will be activities every day and performances every night. In addition to the preliminary, semi-final and final live events of the 20** Deyang "Happy South Africa Happy football baby (exclusive title unit)" selection activity, Deyang TV arranged at least two happy football matches in the fourth branch of Jixing Barbecue, and the rest were live performances created by Deyang Brothers and Sisters Performing Arts Company, which were promoted by movie stars and mysterious guests.

5.20** Deyang Summer Auto Show

The organizing committee will take advantage of the opportunity that Deyang Daily and Deyang Consumer Council jointly successfully hold three motor vehicle home improvement exhibitions, and carefully launch the "20** Deyang Summer Auto Show" on-site car viewing and car purchase activities.

6, wedding photography fashion show activities

In conjunction with Deyang wedding photography professional institutions, we will carefully create the "wedding photography fashion show" activities, football, beautiful cars and beautiful women, seize the most eye-catching topics in the summer of 20**, create the atmosphere of the World Cup and beer culture festival to the maximum extent, and create the most entertaining position in the summer of 20**.

Sixth, popularity guarantee.

1, a strong publicity lineup

The all-media resources of Deyang Daily are displayed in competition, Deyang TV Station interacts with each other in multiple frequencies, newspapers, TV and radio are all in full swing, and emerging media such as Internet, mobile phone newspaper and newspaper reading column are all absent, and community advertisements and street sign advertisements expand channels.

2. Combination of planned activities

Happy football live competition, Happy football baby selection, movie stars and mysterious guests helped out, and the wonderful performing activities were not missed all day.

3. Attractive special prize

There is a grand prize in the competition and a discount in the market. Watching the World Cup, enjoying cultural performances, participating in grand prizes and enjoying preferential consumption, the summer of the Year of the Tiger is destined to focus on Budweiser Beer Culture Festival.

Oktoberfest Investment Proposal (2)

One. background introduction

Qingdao International Beer Festival, Shanghai International Film Festival and Dalian International Fashion Festival are one of the three major festivals in China and the largest beer festival in Asia. In recent years, the Oktoberfest has an average of about 3 million people and tourists every year, including about 500,000 foreign and foreign tourists. It is the "Citizen's Day" of the whole city carnival. More than 100 media, including CCTV, Shandong Satellite TV, Shanghai Oriental TV and Hong Kong Phoenix TV, are performing this international event in different ways.

The 20th Qingdao International Beer Festival Beer Goddess Competition is a new attack. For the first time, it was divided into two major divisions-Shanghai Beach Division and Qingdao Port Division, which lowered the entry threshold. As long as they love life and their city, young girls with dreams can participate in the sea election of the contest, and 65.438 million+outstanding players are selected from two divisions to advance to the finals; Not only that, the results of the contest will be announced at the opening ceremony of the beer city, and the goddess of beer will open the door of the beer city with the city leaders in full view. Really make this competition a highlight event with wide participation, strong interaction and international influence.

Second, the organization of activities.

Organizer: Qingdao Beer Festival Office

Undertaking: Shandong TV Station

Qingdao haizhihun model arts school

The main sponsor of the event

Third, the highlights of the event

1, Shanghai PK Qingdao Port

The biggest highlight of this year's beer goddess competition is that this year's beer goddess was selected through a competition between Shanghai and Qingdao, two cities with the most Shanghai style. Qingdao International Oktoberfest is the largest Oktoberfest event in Asia and enjoys a world-renowned reputation. Through the docking of the two most representative cities in China, the brand value and connotation of Beer Goddess will be enhanced, and in the end, which city's players can win the final honor will attract more attention from all walks of life.

2. The competition has not been announced.

Who is the last goddess of beer?

Every year, the goddess of beer will be grandly launched in the competition before the opening ceremony, but this year, the competition has not been announced. At the opening ceremony, the government leaders announced who this year's beer goddess was, and then opened the door of the beer city with the leaders-this suspense made the players and society pay more attention.

Shandong Satellite TV undertakes and reports all the events.

As one of the organizers of the contest, Shandong TV Station, an internationally renowned media, will follow the whole story, and important events will be recorded or broadcast live, becoming the first TV media in China to follow the whole story of the Beer Goddess Contest.

4. Super female voice mode with elimination system.

This competition also introduced the mode of "Super Girl" for the first time, and implemented the "PK" knockout. Players enter the "PK" stage of the finals through sea selection, preliminary and semi-finals. The finalists not only require good health and beautiful appearance, but also require them to have multiple (at least one) talents, such as singing, dancing and playing musical instruments.

5, interpretation of the goddess of beer:

I love my city, I love Oktoberfest, I participate, I entertain.

The contestants formed a phalanx to appear at the opening ceremony, which will be broadcast live by Shandong Satellite TV, Taiwan Province Dongsen TV and Korean KBS TV, which will surely become a beautiful landscape.

Four. Organizing principles of sports meeting

1 Create a large platform and integrate large resources;

The purpose of this competition is to create a performance stage, a Oktoberfest parade and a big stage for businessmen to display. By integrating the resources of government, media, merchants and organizers, this competition will create a dazzling cultural platform to serve all participants.

2? High-end brand operation strategy:

After seven years of brand accumulation, the beer goddess contest has become a national model/beauty contest brand. Through this activity, the contest will move towards the goal of an internationally renowned event brand. Through the accumulation in 2006 and 2007, at the 2008 Olympic Games and Miss International World Finals, the goddess of beer achieved a qualitative leap and became a world-class brand of high-end events.

3? Provide services to repay the society.

The contest is based on serving the government, merchants and their commercial promotion, serving the people's entertainment and creating a promotion platform for the players to become famous.

Verb (abbreviation of verb) media promotion strategy

The media publicity will be implemented in an overall planning, phased implementation, gradual warming and comprehensive promotion. The organizing committee of the competition has a press center, which is composed of media leaders and a number of media personnel. The news center is responsible for making overall arrangements for the publicity and promotion of the contest, contacting the national media and establishing a media list, organizing a press conference, collecting and sorting out pictures and written materials from the national media in real time and supervising the implementation; The press center is responsible for formulating and coordinating the schedule of media activities of the conference, and distributing manuscripts, pictures and audio-visual materials to the media attending and not attending the conference. The press center is also responsible for the follow-up publicity of the event.

Shandong TV Station, as one of the organizers, will give an in-depth report on the contest and make a reward plan for the sponsors. At the same time, coordinate QTV and online media follow-up.

With the media promotion of CCTV, QTV 60 Minutes Today, QTV Life Online, peninsula metropolis daily, Qingdao Evening News, Qingdao Financial Daily, etc., Sea Soul reported the contest.

Sixth, investment cooperation projects.

1, 20** General title of "Beer Goddess" Competition of Qingdao International Beer Festival

2. General title of the 20th Qingdao International Beer Festival "Beer Queen" Competition

3. General Title of the 20th Qingdao International Beer Festival "Beer Baby" Competition

4, 20** Qingdao International Beer Festival "×××" corporate theme day activity title

5, 20** Designated investment items of Qingdao International Beer Festival Beauty Contest: designated cars, cosmetics, accessories, home appliances, household brands, mobile phones, clothing, gifts, drinks, women's health products, skin care products, photo studios, beauty institutions, fitness places and restaurants.

6.* * General title of "Drinking Competition" of Qingdao International Beer Festival.

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