What does Little Red Book Dandelion Platform do? What does Little Red Book Dandelion Platform mean?

What is the dandelion platform of Xiaohongshu? Many people still don't know its function and what benefits it can bring. Let's follow me to learn about the function of Little Red Book Dandelion Platform.

What is the little red book dandelion platform for?

Dandelion platform is a brand cooperation platform officially launched by Xiaohongshu, and all cooperation and transactions between bloggers and brands must be completed on this platform. The platform also provides data insight and analysis capabilities, and provides real-time effect detection, so that merchants and bloggers can efficiently complete the cooperation platform.

1, looking for a blogger

Bloggers settle in Dandelion platform, apply to be brand partners, set quotations, and merchants can choose bloggers and initiate cooperation invitations on Dandelion platform.

Step 2 find the anchor

Merchants can choose to cooperate with the brand of little red book broadcasting rights.

3. Project recruitment

Each brand can launch ten recruitment projects every month, and find suitable co-creators more efficiently by inviting recommended creators and public recruitment.

4. Good experience

That is, free distribution of their own brand products to users, through the real experience of users, to produce real notes, to achieve word-of-mouth marketing of goods.