Joke Collection Website - Public benefit messages - Wood flooring agent
Wood flooring agent
The key to opening a good floor shop is to do a good job of word-of-mouth marketing. The first batch of customers are all decided by terminal sales consultants, the second and third batches of customers are decided by the level of installers, and the fourth and fifth batches of customers are decided by after-sales maintenance personnel. After this kind of after-sales service, the system respects the whole process of customer purchase; More and more happy customers will be moved and will continue to be loyal to the brand. The core link of our life is to turn "after-sales service" into "after-sales care".
The specific operation is as follows:
1、? Maintenance skills. When the customer signs the contract at the sales site, don't rush to say goodbye politely. Take the time to send the customer to the door and tell the customer the knowledge of floor maintenance in time. The other party will feel more at ease, because customers will obviously realize that we put service above profit.
2、? Archives classification. After the customer leaves, we can judge the surrounding consumption potential of the customer in time according to the customer's consumption level, residential grade and new and old residential areas. Whether we can provide publicity for their neighbors is very beneficial to our performance growth. The more customers' relatives and friends use our products, the stronger my pride will be.
3、? Professional installation. Three points for quality and seven points for installation are the rules of the flooring industry. The key is to make customers realize the importance. Before construction, we'd better convey the main points of construction to customers in the form of words to help them become decoration experts. Frankly speaking, even if not, many customers will become experts in home improvement. After all, this is a big investment of real money.
4、? Customer supervision. Most customers, especially women, like to ask questions at the installation site. We can design standard answers to * * * questions and deliver them to customers simultaneously during the delivery process. Before installation, we will give our customers a supervision form of the whole installation process, and customers can check the whole process of installation, service and communication as long as they tick. This behavior is a key link that customers, installers and companies are responsible for.
5、? Benchmarking demonstration. In the process of floor installation, upstairs and downstairs will inevitably be disturbed by noise, and there will be fewer disputes about posting apologies on stairs, doorways and balconies in advance. Neighbors, relatives and friends, and others will go to see the construction. We will prepare some key chains and playing cards with the brand logos. When relatives and friends of customers come to the scene, they will introduce them. Even if we give these small souvenirs, customers will take them back. In this way, each device is a model project. Form a benchmark demonstration role in the customer circle.
6、? The cultivation of guest feelings. They all belong to the whole process of customers using products, and there will be a mentality that more things are better than less things. If there is a problem, we will overcome it ourselves, but we are used to complaining to friends and relatives around us casually, which not only leads us to lose many opportunities to meet the hidden needs of customers, but also damages the reputation of our products to varying degrees. Therefore, the after-sales phone number must be clearly written in each customer's information. After the installation is completed, give the floor a full moon, give gifts to customers, celebrate the floor's birthday for a whole year, make a phone call and make a door-to-door inspection. When we become friends and relatives of our customers, they will talk to us directly if they have any questions.
7、? Leadership training. On Consumer Rights Day, please get together with the customer leaders who have recommended our products for a long time to systematically understand the future needs of customers. It is easy to form a situation of human will. When most customers move, they have the habit of treating guests, commonly known as "burning the bottom of the pot". When we install the last link, we will give the customer a big foot pad with the corporate logo and a big welcome gift box filled with candy. When friends and relatives get together, they will share their happiness and potential customer leaders will stand out.
8、? Seasonal care. Respecting customers' emotions and following the corporate ethics of being responsible for customers' use will also highlight sales power. When the rainy season comes, send a message to remind customers, and the customer's relationship circle will spread word of mouth to our service, forming a deep word of mouth.
9、? Authoritative guidance. When customers buy our products, if they can often see our advertisements in the core media and hear the professional evaluation of our products from industry authorities, this is the best way to guide customers to gain self-esteem and lead the consumption of surrounding relationships.
10、? Step by step nursing. In the peak season of sales, the middle and senior leaders of enterprises will lead a team to pay a return visit in turn in the family areas where our products are used more, popularize product knowledge and maintenance knowledge by the way, and invite the core media to report collaboratively when necessary, and soon there will be a pattern of joint efforts between buyers and sellers.
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