Dragon Boat Festival Zongzi Planning Scheme

Planning scheme of zongzi for Dragon Boat Festival (9 general remarks)

In order to ensure the effective work, it is often necessary to prepare a plan in advance, which is the detailed rules, steps and arrangements for implementing a specific action. How to write a plan to play a better role? The following is the planning scheme of Dragon Boat Festival Zongzi that I compiled for your reference, hoping to help friends in need.

Dragon Boat Festival Zongzi Planning Scheme 1 1. Activity Time:

May 22-May 24

Second, the organizer:

xxx

Three. Co-organizer:

Xx community, xx community xxx (on-site merchants) xxx advertising company

Fourth, the purpose of the activity:

1, hoping to enhance the reputation of xxx through this activity.

2, create a harmonious society, do civilized activities "to provide a relaxed and pleasant buying environment for xx citizens, let xxx and xx citizens face to face, and win better word-of-mouth marketing.

3, welcome the Dragon Boat Festival, neighborhood interaction.

Verb (short for verb) Target audience:

Surrounding residents and passing citizens.

Activity forms of intransitive verbs:

Jiaozi competition, outdoor cultural performance, auto show.

Seven. Activity flow:

1, Program Performance (Latin)

2. Program performance (song)

3. Interactive projects and gifts

4. Program performance (dance)

5. Program performance (song)

6. Interactive procedures

7. Give a small gift at the end of the interactive session of the program performance (song).

8. Process of jiaozi Competition:

Competitor I * * *: 42 people.

1, a group of 6 people, divided into 7 groups.

2. It takes 1 minute for each group to sort out the materials before the competition, and the competition depends on how long it takes for the players to pack five zongzi.

14: 30 —— 14: 40 Introduction by the host

14: 40— 15: 00 the first group

15: 00— 15: 20 Group 2

15: 20 ——15: 40 Group 3

15: 40 ——16: 00 Group 4

16: 00— 16: 20 Group 5

16: 20 ——16: 40 Group 6

16: 40— 17: 00 Group 7

9. After the comparison, each group compares the speed and beauty again.

After all competitions, the champion of single group speed: X people.

Beauty pageant champion: x people

The fastest dumpling restaurant: x people

The most beautiful jiaozi hand: X people.

10, rules of the game:

(1). Players must be under 70 years old and in good health.

(2) There is a preparation time of 1 minute before the package, and the host can only start the package by shouting "Start".

(3) jiaozi who leaked stuffing is not counted.

(4) There are three judges, and the aesthetic level is scored by 10. The average of the three scores of all players is divided into the final aesthetic competition results.

(5) Within 10 minutes after the game, the host announced the winners of each player, and xxx led the on-site awards.

(6) The jiaozi packed by the contestants themselves can be taken home.

Dragon Boat Festival Zongzi Planning Scheme Part II: Activity Background

Dragon Boat Festival comes from Quyuan Dragon Boat Festival, the fifth day of the fifth lunar month, also called Duanyang, which is a traditional festival of our Chinese nation.

Second, the purpose of the activity

In order to enrich the cultural and recreational life of community residents, create a happy, festive, civilized and harmonious holiday atmosphere, and form a good fashion of mutual assistance, unity and progress, health and civilization in the community. At the same time, improve the communication between property companies and owners, promote the harmonious development of communities and enhance the satisfaction of owners.

Third, the theme of the event:

The fragrant leaves of zongzi greet the Dragon Boat Festival, and the neighbors are happy.

Fourth, the organization of activities.

1) General Coordinator: Management Office Manager.

2) Team leader: customer service supervisor

3) Team members: all staff of the management office.

Verb (short for verb) Participant:

Residential owners and tenants

Activity time of intransitive verbs:

June 20th 14: 00- 16: 30.

Seven. Location:

It depends on the number of project applicants and the location of the site.

Eight. Activities:

1) The property purchases calamus and wormwood in a unified way, and the management office is responsible for hanging the residents staying in the project. The standard for each household is to integrate a bunch of Acorus calamus and wormwood, which will be completed the day before the festival.

2) Dumplings: Prepare corresponding materials according to the registration situation, and all residents participating in the activity can take away 5 dumplings; Play interactive games when wrapping zongzi;

1. Zongzi-making competition, the participants are on-site personnel, and the time limit is 10-XX, with the number, appearance and aesthetic degree of Zongzi-making as the judging standard (1-5 prizes are purchased by each management office, and the standard is 20 yuan/copy);

2. Quiz or knowledge explanation at the event site (depending on the situation at the event site). At the same time, a quiz will be held, which will be given by the host and answered by the on-site personnel first. Those who answer correctly will be rewarded accordingly (10-XX prizes will be purchased by each management office, and the standard is 5 yuan/copy).

3) Zongzi Eating Competition (according to the activity rules, the first one to finish eating is the first one): The contestants are in groups of 3-5 people (depending on the number of people), blindfolded, and after the host announces "Start", each contestant turns five times in the same place, then finds the Zongzi on the plate and eats it as quickly as possible. Raise your hand when you swallow it completely, and signal the host to announce the end of the game after being checked by the staff. The first finisher will receive a souvenir (1-3 prizes will be purchased by each management office, and the standard is 20 yuan/copy).

Nine. Activity flow:

1, activity flow

14: 00-14:10 The person in charge delivered a speech and explained the details of the activity. The activity officially started at 14: XX- 16: 30, including zongzi making, zongzi eating contest, quiz and other activities at/kloc.

2. Activity execution content and personnel division of labor

1) Banners and posters with the inscription: "Zongzi fragrant leaves welcome the Dragon Boat Festival, and the neighborhood is happy and harmonious" (the quality department and the advertising company designed the docking, and the comprehensive assistant of the management office followed up and installed it on June XX)

2) Text messages, phone calls, warm reminders, etc. Inform the owner (the customer service center of the management office is responsible for completing the notification before June XX, and the number of applicants will be determined on June 18).

3) Network promotion (the Operation Quality Department is responsible for it, and it will be completed before June XX)

4) Implement the required materials and props according to the number of applicants, such as zongzi-related raw materials and plates in contact with the canteen. (The management office manager is responsible for coordination)

5) Let the contractor be the master for on-site teaching (the customer service supervisor of the management office is responsible for coordination) 6) Take photos at the event site (the customer service assistant designated by the management office is responsible).

Dragon Boat Festival Zongzi Planning Scheme Part III: Theme of the event

The leaves of Zongzi are fragrant, Zongzi is made by ourselves, and the Dragon Boat Festival is celebrated and given to each other.

Second, the purpose of the activity

By making zongzi by hand, all employees can truly feel the connotation of traditional festivals in China, learn more specific techniques, such as the making method of zongzi and the collocation of stuffing, and further exercise their hands-on ability and learning ability in a relaxed way.

On the occasion of the Dragon Boat Festival, let all employees celebrate the festival together, enhance their close contact and communication with each other, and also send their own holiday wishes. Spend traditional festivals in different places in the warmth of the group.

Third, the activity time:

Saturday afternoon, June 23rd.

Four. Location:

Company canteen

Verb (abbreviation of verb) activity flow

1. Purchasing materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce and glutinous rice; Meat; (General Manager Tao is responsible for the specific procurement content); Zongzi leaves (purchased in canteen) and utensils preparation:

Containers and spoons for holding ingredients (both provided by the canteen); Cotton thread: cut into several strips, each about 20cm; Dragon; Scissors and so on. (canteen purchase).

2, processing materials:

Glutinous rice: soak in warm water for a certain period of time and drain.

Zongzi leaves: Boil Zongzi leaves in water for 10 minute, then take out cold water, wash the excess at both ends of scissors and drain.

Dumpling stuffing: It is made of various purchased materials, of which semi-fat lean meat is marinated with ingredients for later use.

3. Bao jiaozi

(1) assembly: All the staff gather in the canteen (June 23rd 14: 00).

(2) Start making zongzi: In view of the fact that employees are familiar with or not skilled in making zongzi, they have consulted relevant personnel, and the methods of making zongzi are summarized as follows:

Take two pieces (both sides) of Zongzi leaves (incomplete) with one end and one tail overlapping in the opposite direction, put them in a small bowl (gram) of rice, gently draw a word in the middle of the rice with your index finger, put in 1, 2 spoonfuls of your favorite Zongzi stuffing, and then fill in some rice to cover it.

First, the right hand folds the outer leaves of Zongzi inward and backward, covering one end, and then completes the other end in the same way. Before tying zongzi from one end to the other, tie it in the middle once to prevent deformation. The rope should not be too tight (boiled) or too loose (flooded), just pull it lightly.

After knowing how to make zongzi, everyone can make zongzi by themselves and learn from each other, so that everyone can finish it better.

(3) End of production:

The person in charge will put all the wrapped jiaozi together, then sort out the rest of the materials, clean the containers that are not used for loading, and return them to the canteen staff.

4. Cook zongzi and distribute zongzi. Cook zongzi in the canteen, distribute it to colleagues and send holiday wishes.

Matters needing attention about intransitive verbs

When all employees arrive at the appointed place on time, they should know the relevant methods of making zongzi in advance.

1. Don't place instruments or materials at will, making the site messy.

2, pay attention to personal and food hygiene, should not be confused.

The origin of the Dragon Boat Festival of the Welfare Committee The fifth day of the fifth lunar month is the traditional Dragon Boat Festival in China, also known as the Mid-Autumn Festival and Duanyang Festival. This festival began in the Spring and Autumn Period and the Warring States Period, and it is called the three major festivals in China together with the Spring Festival and Mid-Autumn Festival. There are different views on the origin of the Dragon Boat Festival. The most influential thing is to commemorate Qu Yuan. Qu Yuan was born in Lepingli, San Lv, Zigui County, Hubei Province. Because of his profound knowledge, his knowledge of dealing with chaos and his rhetorical skills, he became a leftist in Chu Huaiwang.

Internally, it advocates "promoting talents and empowering the people" and externally "uniting Qi and opposing Qin" to achieve the goal of unifying China. However, his political views were opposed, excluded and framed by a group of traitors in Chu State, and he was exiled to Hunan and lived in Dongting Lake. Before long, he heard the news that the capital of Chu had been breached by Qin Jun. He could not bear the pain of national subjugation and died in the Miluo River on the fifth day of the fifth lunar month. In order to save him, people rowed to find it and threw zongzi into the water. This statement has always dominated. Others believe that the Dragon Boat Festival is to ward off evil spirits and avoid drugs.

The Chronicle of Jing Chu said: "On May 5, intellectuals staged a hundred herbs together, and there was another scene to fight against it." Aa thought he was a man, so he hung him on the door and poisoned him. "Custom Pass" says: "On May 5th, those who tie their arms with color will be soldiers and ghosts, so that people will not get sick. "Up to now, the northeastern countryside still retains the custom of picking mugwort leaves in the wild in the early morning of the Dragon Boat Festival and hanging them by the door, tying colored lines to children's arms. Modern scholar Wen Yiduo thinks that Dragon Boat Festival is a dragon festival, that is, a totem festival held by ancient Wuyue people (a dragon totem tribe). Others believe that the Dragon Boat Festival originated from the summer solstice, that is, the summer solstice festival in the Xia, Shang and Zhou Dynasties. Ye Fan's Book of the Later Han Dynasty holds this view.

Dragon Boat Festival Zongzi Planning Scheme 4 I. Promotion Theme:

Taste a historical story and make a delicious jiaozi.

Second, the promotion purpose:

Enhance store passenger flow, expand corporate image and increase sales at the same time.

Third, the promotion time:

X year x month x day.

Fourth, promotional goods:

The main commodities are finished zongzi, quick-frozen zongzi, mung bean cake, cooked food, seafood and so on.

Verb (abbreviation for verb) promotional content:

(1) Price promotion: Special price activities will be held for some finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.

(2) Entertainment promotion:

1) jiaozi Competition

Rules of the game -3 people/group. The time limit is 5 minutes, and the person with more dumplings wins.

The winner will get all the jiaozi in his bag.

The rest of the participants each won a zongzi.

Activity time-June of X/X year.

Location-in front of the frozen product area of the fresh food department.

Prop requirements-table, speaker, materials for jiaozi (glutinous rice, beans, peanuts, meat, bamboo leaves).

Person in charge-fresh food department and marketing planning department cooperate.

(3) free goods Lessons: Introduce the supplier's field experience in free goods.

Time: 6/x days -x days.

Specific responsibilities-Fresh Food Department (free of charge).

(4) Store display and layout:

On-site:

1) At the entrance of the store, eight to ten piles are arranged in front of the piles, which are the heads of the dragon boat, and eight to ten piles are the bodies of the dragon boat.

Display products: mung bean cake, finished brown, gift brown.

Time: June X-June X.

Person in charge: Fresh Food Department and Marketing Planning Department.

2) Make an arch with the words "Eat Zongzi on May 5th" with zongzi or balloons in front of the freezer.

Time: May X-June X.

Person in charge: Fresh Food Department and Marketing Planning Department.

3) The end of the freezer focuses on the display of zongzi, and the bulk zongzi is displayed in the bulk freezer according to the brand.

Time: completed before May X.

Person in charge: Fresh Food Department and Purchasing Department.

4) Post signs around the freezer.

Time: May X-June X.

Responsible person. Fresh department, marketing planning department.

Off-site:

1) The door of the store is decorated with an arch, and the couplet is written with bamboo as the background: Taste a historical story, be a delicious jiaozi, and criticize: Come to the world and miss your hometown.

2) Set up a huge banner 2 meters by 4 meters beside the store door and write down the origin of the Dragon Boat Festival.

Preface to Chapter 5 of the Dragon Boat Festival Zongzi Planning Scheme

Zongzi is the traditional food with the deepest cultural accumulation in the history of China so far, and it is also a wonderful flower in the food culture of China. For thousands of years, the traditional customs of eating zongzi, rowing dragon boats and commemorating Qu Yuan not only enriched the cultural life of China people, but also reflected the good wishes of China people for prosperity and national security through zongzi.

On the fifth day of May, during the Dragon Boat Festival, people in China have a tradition of dragon boat racing, hanging mugwort leaves, drinking realgar wine, eating zongzi, salted eggs and mung bean cakes. Seizing the opportunity of this festival promotion, the supermarket planned this promotion.

First, market research and analysis

Dragon Boat Festival is concentrated in XXX. The main competitor is not the large Zongzi Festival, but the large food companies or trading companies. Compared with the nearby supermarkets, the zongzi in our store is closer to family production, producers and consumers are relatively more familiar with it, and they can win the trust of consumers, and the price and various promotional activities are relatively flexible. However, due to the high popularity of several zongzi shops, but only in a small scope, facing consumers all over the world, we can increase sales and visibility by increasing publicity.

Second, the promotion goal

1. In order to celebrate the Dragon Boat Festival, activities such as offering profits at low prices, telling emotions and interacting with activities are used to create a festive atmosphere and improve the reputation of the store.

2, expand customer participation in activities, let customers participate in activities, cause emotions * * *, and close the distance between shopping malls and customers.

3. Through various activities, attract popularity, increase the number of stores, boost sales, and improve store operation efficiency.

Third, promotion suggestions

1, promotion theme Taste Jiaxing Zongzi and relive the Dragon Boat Festival culture.

2. The promotion period is from June 1 to June 15.

3. Promotion place ××

4. Promotional products Jiaxing series seeds and Wufangzhai series zongzi.

5. Promotion methods, coupons and price discounts

6. Publicity media banners, posters, DM sheets, Yi Labao, stereos, etc. Contact radio stations, TV stations, newspapers, the Propaganda Department of the Municipal Party Committee, and neighborhood offices.

7. Promotion activities

Four. Activity arrangement:

Activity 1, free tasting

1, activity time

2. Activity form: Customers who enter the supermarket can try zongzi for free in the promotion area, and we quit all kinds of zongzi.

3. Activity requirements:

(1) This activity is required;

(2) Require the supplier of zongzi to send one or two promoters to introduce and serve customers for on-site tasting;

(3) tasting zongzi is sponsored by the supplier;

(4) Through DM sheets, in-store activity information boards and in-store broadcast publicity activities.

Activity 2: Send the full amount.

1, activity time:

2. Activity content: shopping at this supermarket at one time during the activity: 1 delicious zongzi (worth 2 yuan/piece, limited to 500 pieces) sent to 38 yuan nine times; Send 1 umbrella to 88 yuan (value 10 yuan/umbrella, limited to 200).

3. Activity requirements:

(1) This activity is required;

(2) The above activities will be distributed in the gift area. Customers participate on the same day with a computer sheet, without accumulation. Each person is limited to three tickets per ticket, and the number is limited while stocks last;

(3) Group buying customers, tobacco, alcohol, grain and oil do not participate in this activity.

4. Cost budget:

Delicious zongzi: 1.8 yuan/a× 500/day =900 yuan umbrella: 6.4 yuan/handle× 200 =1280 yuan, total: 2 180 yuan.

Activity 3: Opening Ceremony of Zongzi Culture Festival

Dragon Boat Festival Zongzi Planning Scheme Chapter VI Advertising Strategy Suggestions (1)

Because it is facing the mass consumer goods market, it is the long-term goal of Wufangzhai to expand the demand of the whole market and further expand the whole market share. However, how to enhance brand image, increase market share and achieve expected sales in a short time during the Dragon Boat Festival requires short-term strategies.

(B) determine the advertising objectives

(1) Through promotional activities, it is estimated that the sales volume will reach 2.8 million within one month before and after the Dragon Boat Festival.

(2) Increase the market share of Wufangzhai in Guangzhou by 6%-8% to 30%.

(3) Establish a good brand image of Wufangzhai in Guangzhou market, and establish a high-quality and high-grade brand image.

(3) the goal of advertising appeal

It is subdivided into three parts.

1. Through the study of the group buying market, it is found that in the process of group buying, the behaviors of decision makers and buyers are separated. Promotional advertisements will be targeted at decision makers and spread.

2. Make use of Wufangzhai's powerful terminal sales network to advertise for all citizens in Guangzhou.

Drinking morning tea, "one cup and two tablets" is a hobby of Guangdong people. Therefore, consumers who go in and out of high-end tea houses and restaurants are also the promotion targets of Wufangzhai.

(D) the theme of advertising communication

(1) Market segmentation makes the market demand diversified. Group buying market is a branch of holiday consumption market.

(2) According to the above competitors' advertising analysis and Wufangzhai's own characteristics, Wufangzhai should establish a cultural, tasteful, connotative and valuable brand image in the mass consumer goods market.

(E) Advertising creativity

(1) advertising slogan:

"The taste is brown, not the same."

"It is certainly decent to choose a big brand."

"The first product of China Zongzi"

(2) Media title:

"It is certainly decent to choose a big brand."

"Wufangzhai is with you, the pure fragrance of China food culture" and "the good taste of life"

King of Zongzi-Wufangzhai

Wufangzhai, a professional zongzi manufacturer from Jiaxing, Zhejiang.

(3) copywriting

(vi) Advertising implementation

The group buying market is dominated by dm direct mail advertisements.

Dragon Boat Festival Zongzi Planning Scheme 7 The annual China traditional festival Dragon Boat Festival is coming. In order to carry forward the national spirit, inherit the Chinese tradition, and let the community members feel the joy of the festival and enjoy a better life in the game interaction, xx Town decided to hold the first community cultural festival series "My Festival-Dragon Boat Festival Zongzi Competition".

First, the theme: "Welcome the Dragon Boat Festival, make zongzi, and carry forward the national spirit; Celebrate festivals, taste delicious food and inherit China traditions. "

Second, the overall arrangement

(1) Guiding unit: xx Town People's Government of xxxx Town Committee.

(II) Organizer: xx Town Publicity Office xx Town Civilization Office xx Town Social Affairs Administration Bureau

(3) Organizer: the general planner of xx Network.

(4) Co-organizer: xxxxxx

(5) Competition time: 2 pm on June 29th, 20xx.

(6) Location: Fortune Plaza, xx Town

(7) Participants: xx Town 17 Community Team, 10 Talent Baby Team.

Requirements: Each community should send 2 home teams.

Third, the content of the competition:

The competition takes families as a unit, and each time it is divided into 9 families as a group, the time is 5 minutes, and the players in each group are assigned 1. Glutinous rice, meat stuffing 10. Glutinous rice must be scooped up during the competition, and it is not allowed to be caught by hand. After each jiaozi is wrapped, it should be tied with red rope and put on the designated square board. The host invited three viewers to be selected as judges. According to the standard of "quantity, speed, quality and beauty", 1 winners were selected. Finally, each group of families (42 pairs of families participated in the final promotion 1 1 pairs of families) made the final PK. After the event, all the participating zongzi were presented to the participating families as holiday gifts.

First place: 1 gift with a value of 1000 yuan, and second place: 1 gift with a value of 500 yuan.

Third place: 1 300 yuan Gift Excellence Award, value of 8 gifts 198 yuan.

Dragon Boat Festival Zongzi Planning Scheme Chapter 8 I. Activity Stage

1. Determine the meeting place (Qian Qian Square, chongqing technology and business university).

2. Set up a road map, and send people to remind people to pay attention to safety. Make sure everyone arrives safely.

3. Arrange each class committee to lead the class group. Ensure that students have no potential safety hazards.

In addition to the above measures, we should also let students understand that our activities are activities that sincerely open a communication platform for students. In order to enhance students' curiosity about our activities, so as to join our activities.

Second, the work arrangement:

propaganda work

At the class meeting, monitor Li Diesi is responsible for introducing our Dragon Boat Festival activities to the students and explaining the theme, purpose and significance of the activities. (systematically introducing and expounding the significance of activities to students is to enhance feelings)

Tan Tianhe and He Zemin are responsible for all materials preparation.

3. Li Yan and Li Diesi are responsible for the summary and verification of funds in the later period and the overall planning of activities.

site of activity

1, guide the students who come to gather. Wait for other students, so as to set out collectively and avoid individualism. Pay attention to everyone's safety. Chen Jun, He Zemin and Zhang Zhongzhou are responsible for making zongzi during the Dragon Boat Festival at school.

Li Yan and Tan Tian are responsible for route guidance.

3. Li Diesi, Xia Chuan and Li Xin are responsible for making games to arouse students' enthusiasm (pay attention to the purpose and theme of the activity and don't deviate from the theme to control the scene).

Go back to school.

1. Considering the time problem, it is necessary to control the time of returning to school to ensure the personal safety of students.

2. When you get to school, you should call the roll in the square in front of the school to ensure that everyone can go back to school safely.

Note: This time, it is aimed at Class 1 students of 10 industrial design.

Budget:

1. Ticket price: 100 yuan, 4 yuan per person.

2. candy: 40 yuan

3. Beverage: 100 Yuan.

4. Meals: (* * * two meals): 500 yuan, 20 yuan/person.

5. Late material handling fee: 10 yuan.

6.5 pens: 10 yuan 2 yuan/pen.

7. Drinking water: 15 yuan

Total: 760 yuan.

Dragon Boat Festival Zongzi Planning Scheme 9 About the Dragon Boat Festival Promotion Scheme (the fifth day of the fifth lunar month) is a traditional festival in China. In order to promote the hotel's operating income, the hotel plans to take the Dragon Boat Festival as an opportunity to launch Huatian Brown promotion activities. Details are as follows:

I. Purpose of the activity:

Through the activities, we will create a rich festive atmosphere in the hotel, bring special greetings to the public, and create a new highlight of hotel catering.

Second, the theme of the event: Huatianzong Dragon Boat Festival.

Three. Activity time: XX, XX, XX -XX, XX, XX.

Fourth, promotion measures:

1) sales policy

If the one-time purchase amount reaches more than 5000 yuan, you can enjoy a 15% discount and give away the standard room;

If the one-time purchase amount reaches more than 10000 yuan, you can enjoy a 10% discount and give a luxury room;

If you purchase more than 20,000 yuan at one time, you can enjoy a 15% discount and get a standard suite.

2) Hotel internal personnel discount authority:

Food and beverage managers and marketing managers can enjoy a minimum discount of 15%. If you want a lower discount, you need to apply to the general manager of the hotel for approval (note: sales below 20% will be counted, but you will not enjoy commission reward).

Verb (short for verb) Task assignment:

Total task of Zongzi: 200,000 yuan (target task: 300,000 yuan) Food and Beverage Department Sales: 40,000 yuan Marketing Department Sales: 40,000 yuan.

Other departments * * * total 1.2 million yuan. The specific task arrangement is mainly based on the percentage of staffing of each department in the remaining tasks, the nature of the work of the timekeeper and the front and back departments, the close relationship with customers, and the actual completion of the sales task of Zongzi in 2008. The specific distribution is as follows:

(Remarks: The statistics of Zongzi are jointly conducted by the Finance Department and relevant departments, and they supervise each other to ensure the accuracy of statistical data. )

Six, reward and punishment scheme:

In order to encourage all hotel staff to actively participate in the sales of zongzi and strive to complete the sales task of zongzi this year, the hotel has formulated the following reward and punishment scheme for zongzi sales:

1) Awards:

Any department, team or individual who sells zongzi will be awarded 4% commission for basic tasks and 6% commission for excess tasks when completing departmental tasks (note: suppliers and engineers will give half credit settlement rewards).

2) Punishment:

For departments with unfinished tasks, the monthly salary of the department manager shall be deducted according to the proportion of unfinished tasks.

VII. Publicity and venue layout:

1. The lobby propaganda banner is hung at the main entrance of the hotel (the content is reported separately);

2. Set up a product display table in the lobby on the first floor of the hotel (the scheme is attached);

3. In-store POP promotional advertisements, TV startup advertisements and elevator advertisements;

4. Design and print zongzi brochures and tickets.

Eight. Cost budget: (* * * 2388 yuan)

;