How to treat the matter of driving to join is a guide!

The reputation of a franchise store is not very good in the industry, because it does not have a set of standardized charging standards, and franchisees everywhere can change according to their own policies. That is to say, some drivers pay 200, some 300,800, 1600, and they can get in by relationship.

A driver is not very friendly to drivers and customers. Many partners who want to start a driving company will choose to join as the first step on the road to entrepreneurship, mainly for three reasons: first, to gain perfect operating experience of others, second, to reduce investment in brand promotion, and third, to obtain all kinds of uniformly purchased materials at low cost.

But in the process of choosing brands to join, we should pay attention to several kinds of problems:

First: What should I pay attention to when joining a well-known national brand?

Second: What should we pay attention to when joining regional and small-scale driving brands?

The following are the joining pits of several driving industry giants, and the names of driving companies can be supplemented by their own brains.

First, someone drives a car.

Driving franchisees, the main work content is driver training, handling the entry for drivers and managing the daily behavior of drivers.

The income of the affiliated company is determined by the KPI score made by the headquarters. KPI indicators mainly include the number of drivers, driver accident rate and driver task completion rate. Drivers' tasks include online time, offline promotion and replenishment. A good franchise company in the third-and fourth-tier cities has a commission of about 20,000 a month.

It should be noted here that franchisees cannot draw from the order. In other words, joining is essentially helping others manage drivers (society, society, helping the company to pull drivers, not yet)

Second, the driver

A driver has two modes, the first is direct operation, and the second is joining.

A driver's current policy is that a city with a daily order volume of more than 600 orders can be classified as direct operation, and less than 600 orders belong to joining.

In some low-volume cities, there are no franchised companies, and the driving and training teams in these cities are generally managed by the surrounding direct companies. A direct sales team on behalf of the driver is generally managed by the city manager directly sent by the headquarters.

Several problems existing in drivers' driving;

Let's start with a background event:

In 2065438+2006, a franchisee and a direct selling company representing the whole country found that (who) brushed a lot of coupons and spent one or two million yuan a night.

In addition to the problem of system mechanism setting, many franchisees actually teach drivers how to brush their bills without being reported.

This incident shocked the industry. No one has invested in drivers since 16.

At present, the biggest problem of driving is that they don't have a very standardized management system, that is to say, there is no training from headquarters to do driving. The headquarters mainly manages the direct sales teams in big cities such as Beijing, Guangzhou and Shenzhen, and franchisees in Chengdu and many third-and fourth-tier cities have stopped operating.

According to the driver's feedback, most drivers can only receive the platform order of 1-2 at night, and more rely on the supplementary order to earn income.

As the driver of the franchisee, it is difficult to send a bill to everyone if it is only delivered online for one night provided by the headquarters.

In other words, joining a driver, except as a brand, has no additional benefits as a franchisee. Traditional driving companies rely on booking venues or signing agreements with hotels and KTV night shows to crowd out others and gain market. The operating mode of this driving company is similar to that of the traditional driving company.

Next, let's talk about the second type: join a small driving company.

A small franchise platform: it mainly operates in Beijing, and now it is also engaged in software sales and franchisee recruitment.

The market of the platform in Beijing, Shandong and some cities in North China is not large, but it is not enough to support the huge headquarters team and franchisee team.

Another platform for driving, there are more small franchisees in fourth-and fifth-tier cities. The cost of joining the fourth-and fifth-tier cities ranges from 30,000 to 80,000, and the first-and second-tier cities range from hundreds of thousands to millions. The company earns the difference through car insurance.

On the joining platform, XXX has done better, and it has done better in southern China such as Guangdong, Zhejiang and Fujian, winning with low starting price and low mileage price. But also because of winning at a low price, the income of franchisees is generally low. The headquarters will also charge an initial fee to pump water from the platform. In the end, the money earned by franchisees is actually not as high as starting their own companies.

What is the reason? These small platforms themselves are not famous. When franchisees get the franchise and promote it locally, customers will only feel that this is a new local brand. In other words, being their franchisee does not reflect the brand advantage, and they have to spend their own money to promote it. At this time, pushing your own brand and joining the brand are actually similar.

At present, 1-20000 is also needed for platforms with relatively low initial cost.

People choose to join because:

1, I don't know how deep the market water is;

2. I don't know how many difficulties I will encounter in the process of starting a business. In fact, everyone joined in order to reduce the investment in brand promotion and get the perfect operating experience of others.

But in the real joining, franchisees can't achieve these two goals.