The difference between mobile marketing and digital marketing

Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

Mobile marketing refers to the mobile phone as the main communication platform, which delivers personalized instant messages directly and accurately to the target audience, and achieves the purpose of market communication by interacting with consumers' information. Mobile marketing is also called mobile interactive marketing or wireless marketing. With the support of powerful database, mobile marketing uses mobile phones to deliver personalized instant messages to consumers accurately and effectively through wireless advertisements, thus achieving the purpose of "one-on-one" interactive marketing.

The difference between the two: the biggest feature of mobile marketing is to establish "one-on-one" interactive marketing through mobile phones. Digital marketing has the widest scope, including big data marketing and mobile marketing. Digital marketing mainly relies on digital communication channels and computer network technology for marketing.

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