How to develop postal mail media

Recommendation on the transformation and development experience of the correspondence profession (Part 2)

The 2014 China Post Letter and Delivery Key Work Promotion Conference held in July proposed that the correspondence profession should be customer-centered and deeply expand In the two major markets of mailing and cultural media, we will continue to expand the domestic and international small package, business letter billing and sealing business, focus on improving operation quality, marketing capabilities, market share and brand influence, and promote the development of the mail business to a new level. In order for postal enterprises in various regions to better put the development ideas proposed at the meeting into practice, this edition will continue to publish a number of typical development experiences of postal enterprises from various regions in different businesses of the mail profession. Please stay tuned.

Hebei Provincial Postal Company regards holding commercial performances and exhibitions as an important measure for the transformation and development of postal enterprises and entering the cultural media market. It implements market-oriented operations with commercial performances and exhibitions as the core, and integrates the company's internal products and marketing , channels and other resources, while obtaining economic benefits, it also meets the cultural, publicity, efficiency and other needs of customers, and establishes a brand for postal commercial exhibitions and exhibitions.

As of the end of June, Hebei Postal Company has held 148 commercial performances, achieving revenue of 10.51 million yuan, directly covering 140,000 people, and performance activities covering 68 counties (cities, districts), county coverage rate reached 51; 52 exhibition activities were held, achieving revenue of 7.93 million yuan, covering 45 counties (cities, districts), and the county coverage rate reached 34.

Pilot exploration begins

In order to enter the cultural media market, Hebei Provincial Company conducted in-depth studies and discussions on the core, peripheral and related layers of the cultural industry, and finally determined Taking the artistic performances, cultural performances, mass cultural services, advertising, exhibition services and other contents of the cultural industry as the entry point, taking commercial performances and exhibition activities as the core content and starting point, and taking the "three-action strategy" of innovation-driven, project-driven and county-driven " as the guiding ideology, the commercial performance operation model characterized by the province's tour and the exhibition idea of ??"creating exhibitions without exhibitions, participating in exhibitions", explore the operational concepts, operating models, project planning, product research and development and other aspects of the letter business The road to innovation.

Business performances and exhibition activities adhere to the guiding ideology of "innovation, transformation and integration". In the early stages of the promotion, through extensive negotiations with professional social organizations, Baihe Media Company, which has rich resources, strong innovation capabilities, and rich experience in cooperating with the postal service, was selected as a partner. The cooperative media company is responsible for providing repertoire and implementation, and the postal service is responsible for proposing performance requirements, commercial operations, and promoting performance activities. The provincial, municipal, and county correspondence departments have jointly formed an execution team to be responsible for planning, investment promotion, publicity, and execution, etc. Full process work. After a lot of research and analysis, it was decided to use "Hebei Post Fairy Tale World" as the main brand for trial, and the first batch of pilot projects were selected in Tangshan and Chengde. On November 23 and 24, 2013, four children's drama performances were successfully held in Qian'an and Fengnan, Tangshan; on January 1, 2014, two children's dramas were successfully held at the Chengde Grand Theater. Six children's drama pilot runs were successful, generating revenue of 760,000 yuan and a profit margin of more than 50%. The exhibition activities were piloted in Hengshui, a city with low market competition and high demand potential. Hengshui Branch has accumulated experience and explored models by holding small-scale and diversified exhibition activities. On February 14, 2014, the Wuqiang County Post Office jointly held the first RV Show and Square Dance Competition with the local government, kicking off the province's postal exhibition activities; during the "March 15" period, Jizhou, Zaoqiang, Anping, Raoyang, The five county (city) bureaus in Wuyi held a variety of exhibition activities, such as the "Wuqiao Acrobatics Exhibition" combined with local characteristic performances, the home building materials exhibition derived from the RV Show, and the "RV Show Philately" combined with philatelic business Exhibition", "RV Show Motivational Speech" for families, etc.

Practice and improve the model

After the successful operation of the pilot, the Hebei Provincial Company formed a business performance and exhibition activity working group in the form of "provincial and county through train" to go deep into the grassroots and go to cities and counties. Carry out ideological propaganda, tour training, experience promotion, organize on-site observations, etc. for business performances and exhibition activities, solve various problems that arise during the promotion of activities, and unify ideas, models, and standardized forms.

As of the end of June, the business performance, convention and exhibition activity working group had visited 192 county-level bureaus (times) and held 107 on-site training meetings.

In the process of implementation and promotion, Hebei Provincial Company accumulated experience, sorted out problems, and gradually formed a "three-step" development idea and the "four unifications" guiding ideology for commercial performance activities. The so-called "three-step", the first step is to highlight the province's unified postal actions, accumulate experience in commercial performances, and become familiar with the operation process and business model of the event; the second step is to carry out "de-retail" commercial performances and create a postal commercial performance platform , carry out channel operations, and gradually explore the development model of postal commercial performances; the third step is to realize private customization of performances, comprehensively carry out channel operations, form a normal performance and scale, create customized performances for large industry customers, and provide high-end customers with private enjoyment Serve. The so-called "four unifications" refer to the need to unify the brand, unify the image, unify management and control, and unify the model in the "three-step" process.

Convention and exhibition activities follow the development idea of ??"creating exhibitions without exhibitions" as the main line and "exhibition participation" as the synergy, and gradually realize the creation of "three platforms" with exhibitions as the core: in the initial stage, Focusing on shaping the brand image of postal services and establishing a comprehensive marketing platform, we will build a data-driven precision service platform during the promotion period, and ultimately create a comprehensive social service platform that covers urban and rural areas, offers diverse services, benefits people's livelihood, and satisfies the government.

At present, the Hebei Provincial Company has formed three major brands of commercial performances: "Fairy Tale World", "Classic of the Times" and "Sound of Spring", covering various targeted groups and seasonal markets, and various forms of There are endless performance activities, such as the Baixiang Peony Festival outdoor folk art performance organized in conjunction with local festivals, the Wuqiao Acrobatics with strong local characteristics, the outdoor performance of the Xinlianxin Art Troupe held in the Baodu Village Scenic Area, and the "Havoc in Heaven" stamps The premiere children's drama "Havoc in Heaven" and more. On May 19, the "Chinese Style Yan Zhao Fei Ge" large-scale concert held by the Cangzhou Branch pushed the postal commercial performance activities to a climax.

Through the continuous operation of various performance activities, the model of commercial performance activities has been continuously explored and innovated, and a profit model focusing on investment promotion and supplemented by ticket sales has been initially formed, using the performance site to integrate into the local economy. The "commercial performance and exhibition" model, and the "resource integration and sharing" integrated marketing model represented by the "Chinese Style Yan Zhao Fei Ge" concert of the Cangzhou branch. Convention and exhibition activities are also in the process of practice. We make full use of the customer resources of Letter Professional in real estate, communications, automobiles, finance, retail, insurance and other industries, combined with local cultural activities, and initially formed the "RV Show", "Cultural Activities Exhibition", " There are 6 exhibition modes including "Tourism Activities Exhibition", "Commodity Fair", "Event Exhibition" and "Wedding Expo".

The "Three Links" transformation plan of Suzhou, Jiangsu

Closely follows the group company's strategic positioning of the letter profession to become a "leader in the mail delivery market" and a "service provider of database marketing solutions". The Suzhou Branch of Jiangsu Provincial Postal Corporation focuses on "connecting government", "commerce", and "connecting people" to promote the transformation and development of the mail profession from a business-oriented one to an integrated marketing-oriented one that provides solutions to customers.

In 2014, Jiangsu Provincial Postal Company Suzhou Branch continued to maintain steady development in the correspondence profession. In 2013, the branch's mail major achieved revenue of 448 million yuan, accounting for more than a quarter of the province's total postal mail revenue. In the first half of this year, it has achieved revenue of 279 million yuan, completing 60% of the annual plan and a year-on-year increase of 7.2.

General Administration

Transformation from seeking government consumption to providing comprehensive service solutions for the government to optimize delivery services, communicate convenient policies, and promote government activities. This year, the Suzhou branch's revenue from the government affairs market has exceeded 7 million yuan.

Deepen the government service market and improve the level of government services. The Suzhou Branch changed its thinking and started from the implementation goals of fair, transparent, efficient, equal, simple and standardized government services, explored the urgently needed applications of letter delivery in the government service market, and developed the employment management center's card delivery project for retirees and the environmental protection inspection brigade. Items include mailing notices and tickets for sewage charge collection, and items such as the Social Security Center mailing qualification certification letters for social security benefits in other places.

Strengthen the interaction between government and society and build a communication channel for policies that are convenient for the people.

Improving the ability to serve the people is the starting point and foothold of government-social interaction. The Suzhou Branch cooperated with the Municipal Civilization Office to develop the "Home in Suzhou" citizen handbook. The handbook carries citizen interactive information from the government and public utility units and provides citizens with convenient information consultation services. The manual has been introduced to 2 million households and businesses this year, generating revenue of 3 million yuan. Kunshan, Zhangjiagang and other county-level bureaus have successfully copied this model.

Pay attention to government affairs hot spots and build a bridge for public welfare publicity. The Suzhou branch pays attention to government affairs hot spots, plans and implements car-free day projects, and cooperates with the transportation bureau and traffic police departments to carry out civilized travel projects, achieving a cumulative revenue of over one million yuan. After the promulgation of the new traffic regulations, the branch quickly launched activities such as introducing the new traffic regulations into communities, units, and families, and developed a household promotion brochure through investment promotion. In addition, the annual vehicle inspection notice project planned by the Zhangjiagang Bureau and the early phase-out subsidy project for old motor vehicles by the Changshu Bureau have also achieved a cumulative income of nearly one million yuan.

Tongshang

Grasp the positioning of "the leader in the mailing and delivery market" and the "service provider of database marketing solutions", and implement the transformation and development in a market- and industry-oriented manner.

Promote the upgrade of contract investment and expand the mailing market share. Taking advantage of the opportunity of entering the market of new registered mailing products, we will explore customers' demand for delivery and expand the market for delivery business letters. Aiming at the markets such as bank and enterprise bills, telemarketing insurance policies, commercial card letters, hospital documents, membership-based enterprises and invoices, court documents, etc., through data-driven development, we carry out special marketing activities for the "Thousands of Homes and Hundreds of Customers" appointment registration business for same-city delivery, and carry out mail delivery During the market demand visit activity, more than 3,800 units were visited in total, 111 new registered customers, 66 active customers, more than 40 business customers developed twice or more, and new income of over one million yuan. Up to now, the five major banks of Bank of China, Agriculture, Industry, Construction and Communications have achieved full coverage, and have successfully developed small and micro banks such as Hengfeng, IBK Corporate Bank, Tailong and Zheshang; the Pacific Telephone Insurance Policy Project has been piloted in some areas. The average monthly delivery volume is 400 pieces; the monthly average number of newly opened Bank of China credit cards is 2,000 to 3,000 pieces, and the company has successfully developed card and letter mailing services for mobile, telecommunications, etc.; various types of hospitals’ physical examination documents, association journals, delivery notices, and parking space purchases. The delivery market for notices and various types of invoices has also been gradually and successfully developed.

Integrate the advantages of media resources to promote the transformation and development of letters. Integrate postal owned media and outlet media, exchange resources with social dominant media, act as mutual agents, and establish an owned media platform with letter media as the core. Suzhou Branch has successfully developed its own media such as outlet horse racing screens, LED displays, newsstands, and postal code signs; built its own electronic screens, three-sided flips and other advantageous media; superimposed new media such as Weibo and WeChat; and cooperated with traffic broadcasts, bus bodies, etc. Replacement of media resources such as media and rail transit. In the first half of the year, revenue of 1.86 million yuan was generated through media operations.

Provide a package of solutions based on customer needs. Suzhou Branch focuses on social hot spots and customers' personalized needs, integrates media promotion and event planning, provides customers with comprehensive service solutions, and plans letter business development opportunities. In the first half of the year, the Tulip Cultural Festival was carried out in conjunction with the popular scenic spot "Baima Stream", and event promotion letters were sent to young people, generating revenue of 500,000 yuan; the activity of "bringing excellent movies to the community and bringing cultural services to residents" was held. The average revenue from open-air movie screenings is 250,000 yuan; combined with the release of the "Citizen's Handbook", a large-scale home expo was co-organized with 365 Home Furnishing Network, generating nearly 3 million yuan in revenue.

Tongmin

Enrich the types of personalized mail products, create a personalized mail service brand, and expand the personal consumption market.

Develop new products and gather individual customers. Suzhou Branch starts from the product and introduces or develops marketable personalized products. For example, the "Doraemon" series themed seals came into being with the "Doraemon" touring exhibition craze, the "Travel the Yangtze River Delta" postcard package customized to meet the Yangtze River Delta tourism needs, and the "Transformers" themed seals.

Among them, "Travel in the Yangtze River Delta" has generated a cumulative revenue of over one million yuan; the "Doraemon" series of themed films have generated a cumulative revenue of 360,000 yuan, driven by activities; the "Transformers" series of products are the Suzhou branch's personalized consumer market Specially developed for the target, the branch won the exclusive agency rights for the "Transformers" sealing products in the mainland market, and sales exceeded 1 million yuan within two weeks of launch.

Try micro-marketing and activate the personal market. The Suzhou branch seizes the personal market media characteristics of "convenient consumers and enhanced experience", uses the WeChat platform, and combines the 3G WeChat postcard self-service printing terminal that integrates advertising media publishing functions and postcard interactive experience functions to enter various exhibitions , tourism and cultural activities, holiday roadshow activities, campus activities, etc., to provide customers with value-added services. Suzhou Branch New Media's micro-print advertising has realized the transformation of letter media from a single paper medium to a media platform that integrates display, experience, and communication through the "three-step" strategy of implanting customer activities, industry layout, and advertising investment. transformation.

Warehousing integration plan in Hangzhou, Zhejiang

Wherever the warehousing is, the logistics will be there. How the postal service considers how to build a warehouse is a topic that the postal service must study when participating in the competition in the e-commerce distribution market. The Hangzhou Branch of Zhejiang Postal Company has greatly improved the market competitiveness of the "two guarantees" business by introducing the "warehousing and delivery" model.

How do postal enterprises transform from a single delivery service to a diversified comprehensive service?

The Hangzhou Branch of Zhejiang Postal Company responded by introducing a “warehousing and delivery” service model. At present, four storage bases in Fuyang Lingqiao, Lin'an Longgang, Sandun and Development Zone have been built and put into operation, and two storage bases in Shiqiao and Yuhang are being expanded. After completion, the Hangzhou branch will have a storage area of ??tens of thousands square meters. As of early July this year, the branch had 28 "warehousing and delivery" customers, generating revenue of 8.9 million yuan.

Construction methods

There are three main types of warehousing services in Hangzhou: one is the self-built warehousing centers of e-commerce platforms such as JD.com and Amazon. In addition to meeting their own needs, they will also use excess The warehousing space is open to third parties; one is professional third-party e-commerce warehousing companies; the other is warehousing and distribution integration projects built by express delivery companies. In addition to being more convenient and faster, it can also be achieved through the support of the terminal distribution network. Providing value-added services to customers has a certain impact on the development space of third-party warehousing companies.

The Hangzhou branch draws on these three types of warehousing service models and builds warehousing through self-construction, leasing, resource cooperation and other methods to attract e-commerce customers or third-party logistics providers. In the location selection of the warehousing base, the branch focused on reflecting the advantages of networking. Fuyang Lingqiao warehousing base is located near the Fuyang Lingqiao exit of the expressway and less than 30 minutes' drive from the Hangzhou Postal District Central Office. It can directly receive and send domestic small packages, extending the customer's statement time and shortening the processing time. Improved delivery and transportation timeliness. Longgang Town, Lin'an City, is the country's seed roasting base. Not only are there hundreds of nut processing companies, but there are also numerous e-commerce customers. The Longgang Post Office of Lin'an Bureau is located 50 meters away from the exit of the G56 Expressway. It has a strategic location. After many communications with local e-commerce customers, the Longgang Post Office renovated its own site and built a 1,000-square-meter storage base for small parcel business. develop.

Benefit Analysis

The Hangzhou branch uses warehousing resources to attract investment from the society. After corporate customers enter the warehousing base, its warehouse shelves, warehousing management information system, tallying and picking, packaging and delivery All processes are managed by the customer themselves. Most of the customers involved in the investment are direct e-commerce customers, and some are third-party e-commerce service platforms. The latter mainly expands online sales channels for local manufacturers and also provides services such as picking, packaging, and delivery processing. . Directly developing third-party e-commerce service platform customers can greatly reduce the cost of postal parcel collection and improve work efficiency.

Set up warehousing for existing resources to improve processing efficiency and economic benefits. At the end of 2013, Sandun Branch began to implement the warehousing and delivery method of small parcels to develop domestic small parcel business.

After the implementation of the plan, the overall time limit for domestic small parcel collection and delivery has been significantly shortened compared with the past. All parcels received and delivered on the same day can be completed at the storage location and transported to the central office, so that they can be processed that night and shipped on time. Since the sellers and customers near the storage base are relatively concentrated, the Sandun branch has saved one vehicle and one to two personnel. The personnel savings have enhanced its marketing power. The warehousing model also shortens the relationship with customers and enhances customer stickiness. In 2013, Sandun Branch added 4 new customers through the warehousing model. The volume of shipments increased from about 10 pieces per day to about 300 pieces per day. The monthly business income increased by 40,000 to 50,000 yuan.

Rent warehousing to attract customers and increase the volume of small package shipments. Fuyang Bureau started planning as early as last year's "Double 11" period. After many on-site inspections, it finally rented a three-story warehouse with an area of ??more than 5,000 square meters in Lingqiao Industrial Zone, Fuyang City. At present, 8 customers have been successfully introduced, with a daily shipment volume of 300 to 500 pieces. When the peak business season comes in the second half of the year, the daily shipment volume will exceed 5,000 pieces.

Development experience

The "warehousing and delivery" model uses the postal service's own warehousing resources or rents social warehousing sites to attract e-commerce customers or third-party logistics providers to enter customers' warehouse shelves. , warehousing management information system, sorting and picking, packaging and delivery processes are all managed by the customer themselves. At the same time, a certain proportion of domestic small parcel delivery volume needs to be bound. The postal service is only responsible for the later collection and delivery work. This model effectively reduces the collection and marketing costs of postal enterprises, and is suitable for small and medium-sized enterprises with a business volume and e-commerce customers transforming from traditional enterprises.

However, today more e-commerce customers need "smart warehousing" services. Therefore, it is the general trend at this stage to improve the level of domestic small parcel services and provide comprehensive and integrated warehousing services. For postal enterprises, the "warehousing and delivery supply chain finance" service model can be extended upstream to relieve customers' capital turnover pressure, and extended downstream to meet customers' needs for item delivery, and can effectively promote the integration of postal delivery business with traditional manufacturing and e-commerce. Collaborative development of the industry. Postal enterprises should focus on building warehousing and distribution centers around manufacturing bases, e-commerce incubation parks, and logistics parks to provide personalized, time-limited, and integrated business services. E-commerce enterprises should be encouraged to rely on the postal network to carry out comprehensive integration and distribution, forming a Both sides win.

Guangdong Process Control Plan

Guangdong Provincial Postal Company launched the small parcel business in August 2012, and established a unified postal system in the province with 47 key assessment indicators in March 2013. Whole process management and control system. Relying on this management and control system, its service quality has been continuously improved, and the domestic small parcel business has entered a stage of healthy development.

In the first half of this year, the Guangdong Provincial Postal Company received and sent 15.44 million domestic parcels, with an average daily business volume of 86,000 pieces, and achieved revenue of 120 million yuan. The average business volume and revenue ranked first among all postal services in the province. The volume of domestic small parcel delivery has always ranked first in the national postal service. Despite the surge in business volume at both ends of the business, the overall service quality has been steadily improving. The time limit for domestic inter-provincial import of small parcels "G 3" has stabilized at 99, and the time limit for intra-provincial mutual mail "T 2" has stabilized at 95. This is This has prompted the proportion of intra-provincial mailing business to continue to grow, from 22.9 in January this year to 33.8 in June.

Perseverance online and offline

Since this year, the Guangdong Provincial Company has continued the model of "daily monitoring, weekly analysis, and monthly reporting" and insisted on holding "two guarantees" key indicator analysis every week joint meeting. The general manager of the Guangdong Provincial Company personally presided over it. All relevant departments analyzed the key indicators of their respective affiliations and promptly proposed improvement measures for the problems exposed in the analysis.

In view of the advancement and gradual results of the company indicator management and control system in Guangdong Province, at the beginning of this year, municipal branches began to follow suit, revise their own key indicators according to local conditions, and regularly held joint indicator analysis meetings. The meeting is chaired by the deputy general manager or the person in charge of the marketing department of each municipal branch. The correspondence bureau or small package professional bureau speaks on operating indicators, quality indicators, etc., and finally discusses existing problems, abnormal indicators, key measures, etc.

At the beginning of this year, in order to improve the efficiency of "two guarantees" business operations and management and control, the Guangdong Provincial Company established the "Guangdong Post Two Guarantees Key Personnel" WeChat group, the "International Small Packet Capacity Information" WeChat group and QQ group has created an online "Two Guarantees Indicator Analysis Meeting" daily management and control platform, and also formulated the "Guangdong Post "Two Guarantees" Business Work Group Management Measures" based on management and control needs.

Network optimization to seize the market

Provincial network optimization consolidated results, and the proportion of mutual mail continued to increase. Last year, the network transportation department of the Guangdong Provincial Company implemented a series of network optimization measures step by step such as the "1580 Project" and "Three In and Three Out", and in that year achieved the full time limit of "T 1" mutual shipping in the Pearl River Delta and "T 2" in other areas. ”, equaling the industry service level. This year, on the one hand, the company has made unremitting efforts to consolidate results and continued to improve the network optimization project. On the other hand, the company has used mechanization methods to improve the use of package extension machines in the central bureau and key municipal branches, and promote the entire process of containerized mail transportation. The parts handover mode further shortens the entire process time limit. After market testing, the time limit for intra-provincial shipping is stable, and the proportion of inter-provincial shipping business continues to grow.

Inter-provincial network optimization is vigorously promoted, and the "10,000-piece project" strives to promote incremental growth. At the beginning of this year, the Guangdong Provincial Company focused on the effective connection of trunk lines and successively optimized the trunk mail routes to Guangxi, Fujian, Hunan, Jiangxi, Hubei, Hainan and other surrounding provinces, and also opened some point-to-point automobile mail routes. After optimization, the proportion of emails sent from Guangdong to the above six provinces (regions) within the time limit of "T 2" increased by 14.2% compared with the same period last year, among which the time limit for emails sent to Fujian, Guangxi and other provinces (regions) was "T 3" The proportion within 80%. Based on the results of early network transportation optimization, in order to cope with the off-season of the e-commerce industry, the Guangdong Provincial Company launched the "10,000 Project" marketing campaign in April, selecting routes such as Fujian, Xinjiang, Inner Mongolia, the two lakes, and the two wests. After nearly two months of Promotion, except for the two major routes of Inner Mongolia and Xinjiang, which were affected by railway security inspections, the mail delivery volume of other routes has increased significantly.

Improve experience and stable cooperation

In order to optimize the e-commerce customer service experience, at the beginning of this year, the Guangdong Provincial Company committed to promoting the improvement of the provincial 11185 Customer Service Center after-sales service platform, adding more seats, The "Domestic Small Package Online Customer Service Front Desk Judgment Standards and Specifications" were introduced to shorten the response time; the 11185 customer service center was promoted to transform into Internet customer service, from mainly connecting individual customers to directly connecting direct customers, and opening online acceptance channels such as QQ and WeChat.

Each municipal branch has made unique moves this year, constantly innovating value-added services, cultivating and bundling large-scale customers. The Shenzhen branch provides value-added services such as subway and bus advertising to secure large customers; the Guangzhou branch impresses customers through integrated warehousing and logistics services; the Foshan branch provides "housekeeping services" and focuses on cultivating industry star customers; the Dongguan branch The company promotes the construction of micro-industrial parks and provides "one-stop" nanny-style services; the Zhongshan branch has established an e-commerce logistics operation platform to develop warehousing customers, and has attracted 5 e-commerce companies to settle in; the Shantou branch has launched a strong attack on the e-commerce industrial park. Successfully signed a contract with the "Five-dimensional E-commerce Industrial Park" and became one of the three logistics providers admitted to the industrial park, winning 75 e-commerce customers in the park in one fell swoop. So far, the company in Guangdong Province has developed more than 6,000 small package business agreement customers. This year, it has about 2,900 monthly transaction customers, including 130 large-scale customers.

Information construction improves strength

Strengthen monitoring and upgrade the key person dashboard function. Push the operation status of key indicators of domestic parcels to all links, key positions, and key people, and move the dashboard function down to the monitoring level of municipal branches to achieve "keep an eye on indicators, strictly control abnormalities, and provide proactive services" at all levels. Pay close attention to the implementation of small package indicators to ensure that the quality of mails is quickly in line with the market.

Thinking high, proactively launching a small package client application platform. Taking the batch query of large customers as the starting point, and based on the analysis of the usage of customer service applications by express delivery peers and the e-commerce industry, a public platform for information sharing and value-added interaction between domestic small parcel customers and postal front-end service personnel was established. Service platform.

Through the calendar board of delivered mails, the current status is clearly disclosed, which facilitates postal customer service to promptly and proactively provide after-sales pre-sales services of proactive warning and intervention for abnormal mails, and has become the core project of the "after-sales butler service" of domestic small parcels. Pilot projects for large customers such as Shunde Feiyu have achieved remarkable results.

The Guangdong Provincial Company's measures such as promoting thermal face sheets and independently developing provincial version of PDA application systems are all based on optimizing experience, saving costs, and improving efficiency. They actively seek out customer service needs and use information technology to Achieve flat management and fully optimize the interactive interface with customers, thereby forming a sustainable driving force for the development of small package business.