Five model essays on the planning of store celebration activities

The activity plan is very important to attract customers, of course, the cost should also be considered. Below I have compiled five model essays on celebration activities, I hope you like them!

Model text of store celebration plan 1

First, the planning outline:

1, Halloween, commonly known as "Western Ghost Festival". Founded in the 9th century, its history can be traced back further, and it is one of the programs that westerners are keen on.

2. A long time ago, Irish and French Celts in the British Isles held commemorative activities for the god of death and the god of darkness every Halloween. People dress up as ghosts and light bonfires in the wilderness, so that the flames can attract good ghosts and drive away demons.

On this day every year, many countries in the world hold grand masquerade balls and masquerade balls. Americans have the habit of sticking pumpkins on their faces at the door.

Second, the site layout:

1, location:

(1) Make a big banner at the entrance of the lobby on the first floor with a black cloth as the bottom. It says, "Soul is Halloween, 65438+ 10, 3 1, and the passionate party is horrible." The font is extremely distorted, with skulls, blue eyes, white bones and blood painted around it.

(2) Hang black cloth on the passage wall, doodle on the black cloth and draw some ghost things.

(3) When the light is dimmed, the light bulb turns blue or purple.

(4) Arrange a professional makeup artist at the entrance of the first floor, put on a ghost mask, put on a robe, prepare all kinds of pigments, use a big mirror to make up the guests who enter the door (voluntarily), or guests can make up themselves.

2, the venue layout:

(1) Bones made of various foams are arranged at the side feet of the court and painted with red paint.

(2) Hanging black cloth for painting ghosts and foam for making ghosts on each open space.

(3) All floor attendants make faces.

(4) draw ghost things at the bar. Make some simple decorations with foam, such as glow sticks, black or blue balloons, and draw faces on balloons, all of which can be used as decorations and tear white lines to make cobwebs.

(5) Rent some straws, tie up 10 scarecrow, put on ghost robes and masks, and arrange them at various points in the venue.

(6) Two foreign ghosts (2 sets of uniforms) walked around the venue, handing out candy to the guests.

(7) Put a pumpkin lantern or magic ball in a conspicuous place.

Third, the marketing planning of Ghost Festival:

Guests with birthdays of 1,1and 3 1 can get a mysterious ghost gift with their ID cards.

2. The evil spirits distributed candy to every guest who came in.

3, the scariest makeup person gives the grand prize.

Guests can get a magic night gift that night until it is delivered.

(Details will be discussed with relevant departments)

5. The water bar provides special drinks: "blood is vulgar", "stunning" and "Halloween fruit fight".

6. All ladies can get a drink when they enter.

7. The kitchen department launched products such as devil sausage.

Model essay on celebration plan II

I. Purpose of the event

1. Warmly celebrate the opening of our KTV.

2. Establish the brand image of the hotel and its KTV, as well as its reputation in terms of service, quality and operating characteristics through celebration activities.

3. Communicate the hotel's business philosophy and service consciousness to the target consumers from all directions, and conduct benign communication with consumers.

4. With the help of the opening ceremony of our KTV store, we will create a peak of brand communication, and then drive the business season years ago.

Second, the theme of the event

1, the theme of "Please bring your songs into the recording studio and take them home".

2. The theme of the activity is "Make love with songs, make a pact of roses"

Three. Time and place of activity

Activity time:

Venue: KTV newly opened in our hotel.

Fourth, the active object.

Mainly in the city's high-end consumer groups, youth consumer groups.

Verb (abbreviation of verb) activity content

1, please take your song into the recording studio and bring it back to your home.

Because young people who drag songs, especially those who are confident in their voices, are looking forward to recording their own songs, and the ordinary recording effect is very poor, so we use the recording studio to record their professional songs and give them away for free (only on the day of the event) to publish relevant information in the news media (newspapers, magazines or radio stations for middle-and high-income people), and all of them will be discounted at 60% during the opening period.

2. Make love with songs and make a contract with roses.

"Making love with songs" single date party activities. "The Covenant of Roses" aims to impress each other with songs, carry out the original sound to the end, and let men and women communicate and talk with songs. If you like a person, you can designate him to sing. If two boys sing the same song in pursuit of a girl, even if they have boyfriend and girlfriend or are not satisfied with each other, they can record the original sound of the other party.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and is suitable for people who have parties or anniversaries.

Features: cultural taste, easy to cause controversy, conducive to media speculation and dissemination.

Popularization of intransitive verbs

1. Promotion time: one month before opening.

2. Publicity means: do a good job in advertising and publish information about related activities in influential radio stations, newspapers and news media in this city.

VII. Opening Promotion Plan

(1) Corresponding discount: 30% off all drinks on the opening day, but discounts can be given according to the number of customers and the economic strength of the boss under special circumstances.

Features: Emotional communication highlights the festive atmosphere, easily causing consumers to change their brand and image again, and can form the concept of affordability in consumers' minds.

(2) Economic combination: A variety of economical and efficient service packages are combined when opening, and the price is clearly marked. You can use the hotel discount card. One card can be used for two purposes, which is convenient for customers.

Features: For all consumers _ KTV in this hotel is also a place suitable for consumption.

(3) Issue discount cards for ordinary hotels. When opening, the first priority is to be affordable, to make consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give away a KTV and hotel universal discount card for free as long as they spend over RMB. In order to run the hotel in the future.

Eight. Matters needing attention in activities

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

3. Set the sales target of the activity, and all hotel staff should do a good job in sales.

4, in the hotel KTV can be arranged accordingly, rendering the atmosphere.

The restaurants and rooms in this hotel can be combined with promotional activities in the form of discounts to enhance the influence and attraction of this event.

6. During the activity, all departments made careful preparations to provide perfect services for the guests.

Model essay on celebration plan 3

I. Theme of the event

"Love _ anniversary, gratitude and great feedback"

Pharmacy anniversary activities can choose to play emotional cards and launch a series of preferential activities and public welfare activities around the theme of the event. The former is to increase passenger flow and increase sales; The latter is to establish a good image of the enterprise among the community residents and win the loyalty of customers.

Second, the content of the activity

(1) Free project

1. Free blood glucose and blood pressure measurement.

2. Customers born on the day of the celebration can get 66 yuan vouchers with a copy of their ID cards. Vouchers have no restrictions on the conditions of use, and can be fully deducted without change.

3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.

(2) Preferential items

1. discount, you have the final say: during the activity, customers who buy goods in pharmacies can specify a product and enjoy a discount of 8.8%, which avoids the phenomenon that the discounted drugs are not for customers' use, but the drugs used by customers are not discounted, so that customers can really enjoy the benefits.

2. The price is up to you: during the activity, a commonly used medicine is launched every day, and customers can specify the price at will between 1 yuan-10 yuan.

3. As long as customers enter the store, they will send 500 yuan electronic coins, which can be used for special health care products and medical devices. E-coins can be used in 50 yuan in 200 yuan, 80 yuan in 300 yuan and 120 yuan in 400 yuan ... E-coins are valid for one month, but only issued during the event.

(3) Public welfare projects

On the day of the celebration, the pharmacy can set up a small stage at the door, and the pharmacy clerk will perform his own entertainment programs, such as songs, dances and sketches. For the elderly who are lonely in the community, pharmacy members and community residents should be invited to participate.

Third, publicity and promotion.

1. Distribute DM forms to community residents near pharmacies, design practical manuals, and introduce the prevention and life reminders of some common simple diseases.

2. Post posters and banners in prominent positions in various communities to broadcast the theme of the celebration.

3. The publicity section of public welfare projects shall unite with the neighborhood committees nearby.

4. store arches, POP posters, booths, ink paintings, flag hanging and other publicity and radio publicity to create a festive atmosphere from the visual and auditory aspects.

5. Website promotion

6. WeChat publicity, the public platform publishes activity information, which is shared by all employees' circle of friends.

7. SMS promotion

8. Telephone promotion

Fourth, matters needing attention

1. The quantity, location and completion time of all materials should be clear and completed in strict accordance with the time node.

2. A clear division of labor, training before actual combat.

3. The specific activity flow and arrangement should be as detailed as possible, and can be rehearsed in advance, so as to find problems in time.

4. Ensure that the number of products participating in the promotion is sufficient.

5. Strong execution.

Model essay on celebration plan 4

I. "Extraordinary 1+2 Plan"

In the phenomenon of beauty salons, many people choose beauty salons according to the recommendations of their relatives and friends around them. "Beauty" is also a topic often mentioned in women's parties. This "extraordinary 1+2 plan" is based on the above design: existing members can take two friends or relatives for a VIP experience for free during the activity, and they can enjoy a high-level discount (such as 30% discount), while existing members without friends or relatives can enjoy a low-level discount (such as 20% discount).

After the free experience, if this relative or friend decides to join a member/apply for a treatment card on the day of the celebration, the membership card fee/treatment card fee will only be 20% or 10% (depending on your specific situation), and some skin care products will be presented to new members and recommended members. Guests with existing treatment cards can take 1 friends or relatives for a free VIP experience during the activity, and enjoy high-level discounts (such as giving a care), while guests with existing treatment cards without friends or relatives can enjoy low-level discounts (such as discounts). After the free experience, the situation is as above.

Features of the plan:

1. For old members, once they agree, there will be a free VIP experience, and everyone will be happy when they go! Secondly, I have not only advanced discounts, but also skin care products. Third, if the recommended relatives and friends really join the membership, they also have face.

2. For the recommended relatives and friends, there is no need to feel "free" with existing members; Second, members who participate in the celebration have special discounts.

Generally speaking, the existing members are mostly high-end people, and people are divided into groups. The friends they bring must have great sexual and economic contacts with existing members, and existing members also want their friends to join the membership (whether emotionally or intellectually, right? ), I may have always wanted to recommend it to my friends, but I didn't have a chance. Therefore, under the careful care of beauticians, the preferential treatment of beauty salons and the emotional persuasion of friends, the membership rate is very high.

And the situation may be that members bring new members, and treatment card guests bring new treatment card guests. These treatment card guests are potential members. Note: this program can also be only a member, not a treatment card guest. More design 12, 120, 2 10 and other prices make it easier for people to remember this "extraordinary 1+2 plan".

Second, the "time machine" maintenance plan

People come to beauty salons to make themselves look more beautiful and younger. 30-50 years old is the "aging panic period" in a woman's life. They are very concerned about whether there are two wrinkles around their eyes and forehead, whether there are a few spots on their faces, whether they care about bags under their eyes ... and they deliberately compare themselves with women of the same age around them. Are they the "youngest-looking people" in the social circle?

Therefore, this "time machine" plan is designed for women's fear of aging: members who join during the activity can not only enjoy the preferential treatment and all the rights of members, but also take the "time machine maintenance shuttle bus", a "time machine" maintenance plan initiated by beauty salons, with a limit of 50 people (depending on the specific situation). Special maintenance should be carried out on the easily aging female parts for 1 month or 1 year to slow down aging. The plan mainly lies in technical discussion. The beauty salon owner can discuss with the beautician, whether it is internal or external, as long as it can delay aging. Now, according to scientific findings, there are too many things or formulas that can delay aging, but there are also some troubles. Most people go there because they have no energy to manage them at work and at home. ), many people are not sure about its effect. So many things that are good for health and beauty, such as massage techniques, herbs and formulas, have not persisted. So this scheme is still very feasible.

Features of the plan:

1, "slow down aging"-directly to the hearts of consumer groups, the temptation is very great!

2. If the "time machine" maintenance scheme is feasible and successful, it can not only be bundled with the membership card to increase the sales of the membership card, but also be used as a product to increase profits and cash.

Third, the "U-Card Upgrade Plan" is specifically aimed at treatment card guests.

Some customers prefer to buy treatment cards separately rather than becoming members, even though the latter is more economical. Because these people's needs are very direct, they often have needs first, and then find services to solve them according to their needs. Just like some people prefer to handle fixed-line, mobile phone and broadband services of telecommunications separately rather than a huge package, in fact, the latter is cheaper than the former-according to my observation, most people do. The truth here is somewhat similar to membership cards and treatment cards.

People have a demand, but they are not sure whether there will be a demand for B in the future.

② People have the needs of A, and then they have the needs of B. At this time, it seems "silly" to reapply for an A+B package.

People have the needs of A, even if they don't have the needs of B now, they know there will be in the future, but they are willing to "wait until B happens". In fact, it is difficult for us to issue a unified membership card service to meet the needs of these people, and everyone's needs are different. Therefore, my plan is to replace the treatment card with the membership upgrade plan. I think there is no "memory" in the consumption of therapeutic card products, that is, I applied for a nursing therapeutic card with you. If I terminate my service with you after the treatment, I don't have to give up any "cost". If the membership upgrade plan is adopted, even after the treatment, I still hope to continue to spend money with you, not other families. Therefore, the specific contents of this "member upgrade plan" are as follows: During the celebration, all customers with treatment cards will get a U-level membership card (originally a member to be upgraded), and the previous consumption records (in the form of points) will be in the membership card, so that the treatment card customers will be upgraded to U-card customers, and U-card customers can choose to continue treatment and accumulate points.

Function of points: ① A U-level membership card is upgraded to a membership card, and its membership fee is discounted according to the points in the U-card.

(2) Preferential activities, such as bonus points, bonus points, etc.

(2) It can also be ignored); U card customers can also directly upgrade to membership and enjoy membership services.

Note: It is very difficult to make customers of treatment cards become members in a short time, which is determined by their consumption concept. This U-card upgrade plan can only increase the probability of treatment card guests becoming members. With the above "time machine" maintenance plan and "extraordinary 1+2 plan", it will have certain effect.

Fourth, other preparatory work:

1. In addition, for activities such as "_ _ product/therapeutic effect evaluation meeting", "looking for senior beauty" and "looking for the hand of God" (the hand of beauticians), customers will be awarded "the most problems found", "lifetime beauty award" and "the hand of God" because you want a scheme that can appear gold.

2. In addition to the main promotional activities, we should have a deep understanding of the usual discounts, gifts, and the distribution of leaflets during the celebration, which should be held in cooperation.

Don't miss the time when customers are enjoying the "free experience". This is your chance to promote your service.

4. Prepare a booklet to express the main publicity content.

Model essay on celebration plan 5

First, if there are residential areas, supermarkets, schools or more prosperous places nearby, hand out leaflets. The leaflet is printed with your special products, store address and ordering phone number. Provide take-away food delivery when necessary.

Second, you can give some discounts at the beginning of your business, or give away small activities such as kebabs or cold dishes.

Third, you can also hold activities to challenge BT spicy food, challenge five winners and give away food and beverage coupons. Next time you come to dinner, you can hold similar activities like 100 provinces and 20 provinces.

4. If time permits and the network is convenient, you can post more on the forum of the business circle near your store for promotion.

If your store is really good and the products and services are ok, you can consider making some small advertisements, such as broadcasting on the traffic station or putting an extra page in the newspaper.

I think if it is a small shop, the publicity is basically enough.

One more thing, remember to find a good barbecue chef. The product tastes good, plus the previous publicity, it should be no problem.

Then there is the waiter, so be sure to find a better one. Because the first thing to eat is products, and the second is service.

Five related articles in the model essay on celebration planning:

★ 4 templates for celebration planning

★ Four model essays on celebration planning

★ The celebration plan includes the latest model essay, 5 summaries and a book.

★ Complete works of model essays on celebration planning

★ Model Collection of Celebration Activities.

★ 3 model essays on anniversary planning.

★ Selected programs of celebration activities

★ Five major plans for hotel anniversary planning activities

★ Selected cases of celebration activities

★ 3 model articles on the company's annual planning scheme.