What should I pay attention to in the operation of oral clinic?

I summed up several key points, hoping to help my peers:

1, decoration.

Decoration style can directly affect the charging standard of outpatient service and the level of customers. The image of outpatient service is the external embodiment of the overall strength of outpatient service, and attention should be paid to the exquisite design of indoor facilities and the neat and warm configuration of articles.

We must pay attention to the LED LCD screen, and the actual effect is very good. The LED LCD screen is a living propaganda of the clinic. When decorating, it must be fully considered, and the placement position, screen size and content to be played must be carefully set.

In addition, independent clinics are the new trend of dental clinics, and now people attach great importance to private space.

2. Expert consultation and new technology.

Needless to say, the popularity and background of the attending dentist can give patients the most intuitive sense of security. Even if patients don't necessarily see experts, it will add points to the overall goodwill and trust of the clinic.

There must be signboard technology and projects. Technology is the key to the survival of clinics, so we should pay attention to updating iterations in time to match the market.

3. Customer management and service classification.

Do a good job of crowd positioning in outpatient department and configure corresponding services. High-end clinics choose a service reservation system to avoid customers waiting for a long time.

Four-handed operation, guiding diagnosis throughout the process, private outpatient service should be given professional standards, which is different from public hospitals.

Implement membership system and attach importance to membership system. Different preferential policies are implemented for different levels of members. Attaching great importance to word-of-mouth publicity and correctly guiding customers to promote clinics have achieved better results than all paid publicity.

4. A safe, stable and efficient management software.

At present, the management software of dental clinics has reached 100% coverage in first-tier cities, and the utilization rate of large clinics in second-and third-tier cities is also very high, which is an indispensable tool to improve management efficiency. The dental clinic management software is committed to fully assisting the daily operation of the dental clinic through efficient and intelligent digital means, including patient management, initial follow-up appointment management, checkout management, clinic disinfection management, warehouse management, accounting statistical analysis and so on. It is also an intelligent link to connect hardware devices such as endoscope and CT.

Dental clinic management software can be divided into two categories: SaaS platform and localization. Because the data is uploaded to the vendor's platform, the data usage of SaaS platform is relatively passive, and the data security has been questioned. At the same time, SaaS models are all paid by the year, and it is not uncommon to renew the price. In addition, the SaaS platform is frequently upgraded, and the speed of data uploading and downloading is relatively slow. Therefore, we must be cautious in choosing this model software, which is easy to bury hidden dangers. Comparatively speaking, the localized software data are stored locally in the clinic, and they are all used for life at one time, which is more suitable for most clinics.

SaaS vendors in the market are mainly dentists and dentists. Localization software vendors are mainly Yi Ya, dentists, cherubs, etc. Among them, Easy Dentist supports two modes. In fact, the basic functions of the two models are similar, and they can meet the daily needs of clinic. For clinics with less than 20 dental chairs, it is suggested that localization software is more economical and reliable; For a large single store or chain store with more than 20 dental chairs, it is suggested that if you are willing to spend a lot of money to store data in a private cloud instead of a manufacturer's platform, you can consider SaaS mode, otherwise it is recommended to adopt localization mode, which is safer and more affordable.

5. Communication between doctors and patients.

The doctor's communication and coordination ability and appeal determine the number of customers' return visits and conversions. Therefore, in daily work, we should focus on selecting medical staff, strengthen guidance and training, and determine the unified speech skills and patient guidance ideas in each outpatient department.

6. Professional communication and study and training.

Hold seminars within the team regularly, * * * enjoy each other's special and complicated cases in clinical work, discuss with each other and make progress together!

According to the specific needs of doctors and enterprises, select appropriate project training to improve doctors' professional ability and professional level.

7. standardize the process.

Standardized procedures can greatly prevent medical disputes.

The person in charge of the clinic participates, develops the process from top to bottom, and trains and strengthens it.

For example, the process of tooth cleaning: appointment-reception-before tooth cleaning-during tooth cleaning-bleeding during tooth cleaning-customer visit after operation, and each project should have a corresponding process.

8. Customer care and return visit mechanism.

Member's birthday care: e-mail, SMS, birthday gift, etc.

Care for seeing a doctor: accompany customers all the time and do a good job of consultation.

Various small details: for example, take the initiative to pour water for customers, consult hot water or cold water, properly arrange the children's play area, and give small toys before leaving.

Scientific and intelligent customer return visit: for example, on the first day of treatment, doctors and customers return visit, especially tooth extraction and root canal treatment. On that day, they asked their clients if there were any symptoms such as pain and bleeding after operation, and gave them all kinds of care. In the middle and late stage of treatment, the customer service staff pays a return visit to the customer to follow up, which plays a role in prompting the customer's later treatment. You can also establish a senior customer WeChat group separately to facilitate customers to ask questions and contact after surgery.