After the order was paid, JD.COM received a cashback message from SMS. Why?

In JD.COM, there is also news of cashback, which is JD. COM's feedback to users is also to better retain customers and improve their repurchase rate. Of course, the amount of cashback depends on the sincerity of the platform. Under normal circumstances, we won't get too much cash back.

Shopping cashback is nothing new, and most platforms will have such activities. As long as you shop through the platform-specific channels, you will get a certain shopping rebate. Such rebates may come from merchants or platforms. When shopping in JD.COM, I can receive cashback information, which illustrates the following two problems.

First, the account has a high score on the platform. Each platform has a large number of users, and the scores and weights of many user accounts are not necessarily the same. Users who often shop on the platform and have a good credit record can get higher weight. Under such circumstances, the preferential benefits of the corresponding platform will also be inclined to this part of users, which is a virtuous circle and will increase users' stickiness to the platform.

Can send us cashback information, indicating that the platform is providing us with benefits. As long as this situation is true, it can save money for our shopping.

Second, if the platform wants users to buy back from the platform in this way, it must not only attract new customers, but also maintain the existing customers of the platform. Giving profits to old customers is the best way to maintain. Allowing old customers to get rebates in the shopping process can win the hearts of old users and increase the chances of users buying again.

Some friends who shop online all the year round, if every transaction has a rebate. Even if it's only a few cents, it's still a big sum in the end, which can save a lot of money.

Of course, there is a major premise for such income, that is, we are sure that the rebate comes from the platform, not the third-party information. Only by confirming the information can we avoid being deceived, because small profits bring more property losses.