How do banks support rural revitalization?

With the comprehensive and in-depth implementation of the rural revitalization strategy, agricultural and rural finance has a broad market space. Therefore, financial support for rural revitalization is not only the requirement of economic development, but also a great opportunity for financial institutions to accelerate their development. In this case, banks must change their development concept, conform to and clarify the characteristics and changing trends of financial demand in the current agricultural and rural economy, and change into a real "market and customer-centered" development concept. With a brand-new agricultural and rural financial development idea, they should actively adjust their business strategies in time, do a good job in strategic top-level design, set targeted development goals in stages, further increase financial supply, and allocate more financial resources to key areas and weak links in agricultural and rural development.

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1. Banks should attach great importance to the construction of county channels, continue to increase investment in county channels, and strengthen the rational layout of physical outlets and intelligent terminals. And accelerate the development of mobile phone channel banking business to make up for the lack of physical outlets. Make full use of its own advantages in science and technology and talents, continuously develop online financial products suitable for rural areas, and organically combine the advantages of traditional physical outlets with Internet electronic channels. You can also cooperate with third parties to deploy electronic devices such as transfer phones, POS machines and QR codes to receive and pay, and provide basic financial services.

2. Agricultural and rural financial markets are different from other types of financial markets. Therefore, banking institutions should change the original unified assessment system, combine the characteristics of local agricultural and rural financial markets, rebuild a reasonable assessment mechanism and joint accountability mechanism for agricultural and rural markets according to regional characteristics, establish assessment indicators for banks to adapt to the strategy of rural revitalization, increase the linkage between assessment results and business authorization, resource allocation and team rewards and punishments, establish a value contribution and performance-oriented salary distribution mechanism, and enhance the enthusiasm and initiative of the whole bank to serve rural revitalization.

3. Properly allocate business resources to the fields of agriculture and rural finance, and effectively and continuously invest large-scale resources to ensure that the "human, financial and material" needs of serving the rural revitalization strategy are given priority protection. At the same time, take relevant measures to ensure that the resources of banks can be accurately invested in related fields, achieve the expected results, and establish a basic guarantee mechanism. At the same time, considering that the living conditions, traffic conditions and working environment of county employees are worse than those of urban employees, some resources can be tilted to the employees of county branches to actively help county employees relieve their worries.