Why is the hungry free-order activity so popular?

In daily life, it must be extremely happy to be able to eat a meal without spending money. On the one hand, because of saving money, on the other hand, because of the satisfaction of "Bai Piao".

That was not the case. Recently, a small partner received a free news notification of being hungry. "The take-away order you just placed is free for you if you are hungry. The free amount has been transferred back to your APP wallet account balance. Please check it. Nothing else, just hope you are happy! "

The first reaction of friends who received this message reminder is not to be happy about it, but to doubt whether the system is wrong. Don't believe such a "pie in the sky" thing.

But then, hungry, the official response: "The'1minute free' surprise activity was officially launched and will become one of the main activities this summer. From 9 am to night 10, it will be free every hour. "

At the same time, the relevant rules are also given: "Hungry will post a picture on the official blog and hungry ordering platform every day, and the clues in the picture point to a group (or groups) of times. Users who place an order for limited category take-out within this time can enjoy free service throughout the process. "

As soon as the news came out, it instantly detonated the circle of friends, and friends joined the "free order" activity. I have to say that at present, this wave of "Sao operation" that is hungry is still relatively successful. And I think the reason why this activity can attract widespread attention and be so popular is mainly due to the following three reasons:

0 1, hungry? This activity is full of fun.

For this free event, if you are hungry, there is no specific time for free. But at 7 o'clock every night, the official will give a question. It's actually a puzzle game. Users can only get free time the next day after successfully solving the puzzle.

This puzzle-solving activity aroused the "desire to win or lose" of the friends, and also increased the interest and interactivity of the activity through guessing words in pictures. We can see that everyone is using all resources to get this result, even if they don't care whether it is free or not, they want to find out the answer.

02, star out of the topic blessing activities.

The event also invited stars to be its "platform". For example, if you are hungry, on June 23 (the first day of the event), the singer Charlie was invited to make a topic for the event, which effectively enhanced the participation and popularity of the event again. After all, the "star effect" is a tried-and-true practice in marketing activities, which is definitely right.

03, using the user's "Bai Piao" and "Cai Bo" psychology.

To tell the truth, everyone may have a little habit or psychology of being greedy for petty gain. We still enjoy the success of "Bai Piao". After all, we can make more or less profits at no cost.

Moreover, unlike previous coupons, there are uncertain factors in this hungry one-minute free event, which can arouse the public's "lottery" psychology. Imagine that so many people are willing to spend money on lottery tickets, and you can understand why so many people take part in such activities.

In a word, Hungry, this activity is quite successful, that is, the unit price of customers is raised at low cost (some small partners in bonus hunter will aim at the upper limit of 200 yuan's free order), and the brand benefit is improved at low cost. But in any case, we can support it as long as it is beneficial to our friends. Why not?