Telemarketing words for selling wine

Marketing is not sales, it is not "selling things" in the traditional sense, it is not just a commercial activity, it is an individual and a collective to create, provide and sell and exchange products and values with others. The following is the telephone marketing speech I compiled to sell wine. Let's have a look.

1, money

Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest.

Step 2: Sincere praise

Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers. When praising prospective customers, you must find out the features that others may overlook, and let prospective customers know that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good. Praise is harder than flattery. You must think clearly first, not only with sincerity, but also with established goals and sincerity.

"Mr. Wang, your house is really beautiful." This sentence sounds like flattery. "Mr. Wang, your hallway is really unique." This sentence is a compliment.

Here are two examples of opening remarks praising customers. "Manager Lin, I heard manager Zhang of Huamei Garment Factory say that now is the best time to do business with you. He praised you as a warm-hearted and frank person. " "Congratulations, Mr. Li. I just read about you in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. "

Step 3 use curiosity

Modern psychology shows that curiosity is one of the basic motives of human behavior. Liu Jiaoshou of Jackson State University said: "Exploration and curiosity seem to be the nature of ordinary people. People are often familiar with and concerned about mysterious things. " Things that customers are unfamiliar with, don't know, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention.

A salesman said to a customer, "Lao Li, do you know what the laziest thing in the world is?" The customer is confused, but also curious. The salesman continued, "it's the money you hide and don't use." They could have used it to buy our air conditioner and let you spend a cool summer. A carpet salesman said to his customers, "You can carpet your bedroom for 16 cents a day. "The customer was surprised, and the salesman went on to say," Your bedroom is 12 square meters, and the carpet price in our factory is 24.8 yuan per square meter, so it needs 297.6 yuan. "Carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 16 cents." Salesmen create mysterious atmosphere, arouse each other's curiosity, and then, when answering questions, skillfully introduce products to customers.

4. Mention an influential third person.

Tell the customer that a third party (the customer's relatives and friends) asked you to come to him. This is a circuitous tactic, because everyone has the mentality of "looking at the Buddha instead of the monk", so most people introduce it to relatives and friends. The salesman is very polite. For example:

"Mr Ho, your good friend Mr Zhang Anping asked me to come to you. He thinks you may be interested in our printing machinery because these products have brought many benefits and conveniences to his company. "

Although it is very useful to publicize your own methods under the banner of others, you should pay attention to the truth and not make it up yourself, otherwise once the customer checks it up, it will reveal clues.

In order to win the trust of customers, it would be better if you could show your business card or letter of introduction.

5. Take a famous company or person as an example.

People's buying behavior is often influenced by others. If salespeople can grasp the customer's psychology and make good use of it, they will certainly get good results. For example, "After Director Li and General Manager Zhang of XX Company adopted our suggestions, the company's operating conditions have been greatly improved." Take a famous company or person as an example, you can build your own momentum, especially if your example happens to be a company that customers admire or have the same nature, the effect will be more remarkable.

ask questions

Salespeople ask customers questions directly and use these questions to attract their attention and interest. For example, "Director Zhang, what do you think is the main factor affecting the quality of your products?" Product quality is naturally one of the most concerned issues for the factory director. The salesperson's questions will undoubtedly lead the other party into the interview step by step.

When using this technique, you should pay attention to the questions asked by the salesman, which should be the most concerned issue of the other party. The question must be clear and specific, and the words should not be vague and ambiguous, otherwise it will be difficult to attract the attention of customers.

7. Provide information to customers

Sales staff provide customers with some useful information, such as market situation, new technology, new product knowledge and so on. , will attract the attention of the other party. This requires salespeople to stand in the customer's position, think for customers, read newspapers and periodicals as much as possible, grasp the market dynamics, enrich their knowledge, and cultivate themselves into experts in this industry. Customers may deal with salesmen, but they have great respect for experts. For example, say to customers, "I saw a new technological invention in a publication and thought it was very useful to you." Salespeople provide information to customers, care about their interests, and gain their respect and goodwill.

8. Performance display

Salespeople use all kinds of dramatic actions to express the characteristics of products, which can attract customers' attention best. A salesman of fire protection products is not in a hurry to talk after seeing the customer. Instead, I took out a fire suit from my bag, put it in a big paper bag, and immediately lit the paper bag with fire. After the paper bag was burned, the clothes inside were still intact. This dramatic performance aroused great interest from customers. The salesman who sells high-grade ties just said, "This is Admiralty's high-grade tie", which has no effect. However, if you knead the tie into a ball, then flatten it easily and say, "This is an advanced tie of the Admiralty", it will leave a deep impression on people.

9, the use of products

Salespeople use the products they sell to attract customers' attention and interest. The biggest feature of this method is to let the product introduce itself and attract customers with the charm of the product.

When the director of a township enterprise in Henan put the leather shoes with novel design and exquisite workmanship produced by the factory on the desk of the manager of Zhengzhou Hualian Department Store, the manager couldn't help but shine at the moment and asked, "Where is this made?" How much is a pair? "Guangzhou watchcase factory salesman to shanghai table three factory to sell. They prepared a product box with exquisite and dazzling new products. After entering the door, they opened the box without saying much, which attracted customers at once.

10, ask for customer consultation.

Salesmen attract customers' attention by asking them questions. Some people are good teachers and always like to guide, educate others or show themselves. Salespeople deliberately find some questions that they don't understand, or ask customers for advice without knowing it. The average customer will not refuse a salesman who asks for advice modestly. For example, "Mr. Wang, you are an expert in computer. This is a new computer developed by our company. Please give us your guidance. What's wrong with the design? " With this compliment, the other party took the computer data and flipped through it. Once attracted by the advanced technical performance of computers, sales promotion is completed.

1 1, emphasizing uniqueness.

Salespeople should strive to create new marketing methods and styles and attract customers' attention with novel methods. A Japanese life insurance salesman printed the number "76600" on his business card. The customer was surprised and asked, "What does this number mean?" The salesman asked, "How many meals do you eat in your life?" Few customers could answer it, and the salesman went on to say, "76,600 tons?" Suppose the retirement age is 55. According to the average life expectancy of Japanese people, you still have 19 years of meals, that is, 20,805 meals ... "The salesman attracted customers' attention with a business card from Zhang Xinying.

12, using gifts

Everyone has the psychology of being greedy for petty gain, and gifts are sold by using this psychology of human beings. Few people will refuse free things and take gifts as a stepping stone, which is both fresh and practical.

Dr. Goldman, the most authoritative sales expert in the contemporary world, stressed that it is very important to say the first sentence well in face-to-face sales promotion. Customers listen to the first sentence more carefully than the next. After hearing the first sentence, many customers will consciously or unconsciously decide whether to send the salesman away as soon as possible or continue the dialogue. Therefore, the salesman should seize the customer's attention as soon as possible to ensure the smooth progress of the sales promotion visit.

Expanding knowledge: how to sell wine without connections

First, online channels

Choosing online channels to find customers in the network era is a certain way of market development. Searching customers according to the Internet can save manpower cost, material cost and capital cost. And according to the internet channel, you can easily grasp the detailed information of each brand.

Common offline channels are: Alibaba.com, JD.COM Mall, Tmall, Taobao and other self-built website platforms.

Second, offline channels.

Generally, large wine producers will give buyers an area. First, they need to investigate the sales of various wines in their respective regions, and then make a work plan.

On the basis of understanding, I have a certain understanding of the sales situation and marketing strategies of competitors' similar products, and then choose the channels and marketing methods that suit me.

After entering the channel, follow-up services should also be kept up, which can help dealers promote sales and give dealers business confidence.

Marketing strategy, ways to find customers;

The first one: customer recommendation method.

Customer referral method, also called referral, is to let customers who have signed the bill introduce their customers and friends to the merchants. This way, the transaction rate is high, and it is easy for merchants to get new customers. This method is very effective.

The second type: strange way of visiting.

This way refers to the form of home visits to companies, families and individuals. This method is more suitable for newcomers who have no customer resources but the transaction rate is not high.

Third, call customers.

Taking the telephone as the carrier, searching for customers in a targeted and planned way can find a wider range and save time.