Selected model essay of marketing plan template

In order to carry out the activity smoothly, we need to prepare an activity plan before the activity preparation. So, have you written your activity plan? The following is a selection of marketing plan template essays compiled by me, for your reference only. Welcome to read this article.

Selected model articles of marketing planning book (I) I. Purpose of the activity

1. Taking the "xx Festival" as an opportunity, through planning a series of activities, we will further publicize the overall image of the cinema, improve its local popularity and attendance rate, and let the local people have a deeper understanding of the cinema.

2. Through this family reunion and festive festival, the flow of people can be maximized, the development of membership system can be promoted, and more fans can love it, thus increasing the box office income of the cinema.

Second, the theme of the event

Welcome to xx, the theater gives six gifts.

Third, the activity time

20xx x month xx day -20xx year x month xx day.

Four. Activity content

1, a gift: a special gift for watching movies.

During the activity, all films will enjoy the "reunion price" (half price) discount, and 30 people who buy movie tickets before admission every day will get a beautiful gift (limited quantity every day). Buy five movie tickets at one time and get one free.

2. Double gift: discount gift for members

New members can enjoy the amount of gifts during the event when they apply for membership cards, such as:

The silver card is recharged with xxx yuan and sent with xxx yuan.

The gold card is recharged with xxx yuan and sent with xxx yuan.

The diamond card is recharged with xxx yuan and sent with xxx yuan.

The above information is for reference only. If necessary, please refer to the actual situation of local cinemas.

Old members can enjoy the preferential treatment of new members, and at the same time, they can hold a reunion lottery, and notify the results by SMS after the event.

3. Triple Ceremony: Happy Ceremony

Decorate the cinema hall with flavor. At that time, in order to enhance the atmosphere of the cinema and create a place full of joy and excitement, a solve riddles on the lanterns point can be set up in the hall, and every audience will have a chance to solve riddles on the lanterns. The right audience can move a box of beautiful moon cakes.

4. Four gifts: family packaging gifts

Round after round, gifts keep coming. Anyone who comes to watch the movie as a family can enjoy the family gift package discount.

Gift package A: All three family members with children are free, giving away a bucket of popcorn (middle) and three cokes (middle).

Gift package B: All four family members with children are free, giving away a bucket of popcorn (large) and four cokes (middle).

Gift package C: All children with more than 5 family members are free, and a bucket of popcorn (large size), several cokes and a box of exquisite moon cakes are given.

5, five gifts: surprise ticket gift

You can reach an agreement with some supermarkets and shops to carry out this activity with goods that have promotional activities or prizes in supermarkets and shops. First of all, you can get a movie ticket for free when you buy a product, which can promote your own cinema and bring more income to your own cinema and partners. This is really a good plan to kill two birds with one stone.

6. Six-fold ceremony: information feedback ceremony

Customer feedback form, the development of the cinema can not be separated from the support and help of the audience. In order to better develop the cinema, the audience can put forward any xxx elements that need to be added on the existing basis, or make any suggestions on the time, film and film quality of the cinema. Viewers can send a customer information feedback form when purchasing tickets, so that customers can provide some comments and suggestions appropriately and put them into the feedback box. In this way, the cinema can know the voice of the audience and improve the shortcomings of the cinema according to the opinions of the audience. The cinema will send a beautiful gift to the customers who give good feedback.

Verb (abbreviation of verb) activity promotion

1. Poster: One week before the event, put up posters beside squares, streets and crowded communities. The contents of the poster include the time and place of the event and the promotional gift box activities that can attract the audience to watch the movie.

2. The announcement of TV media rolling subtitles starts one week before the event and ends. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

3. Newspaper soft articles are also an important way to promote cinema activities. At the same time, the pre-publicity needs strong continuity, and it should be released 3~4 times every other day at least within one week. It can also transmit information from this side very well, and its credibility is also very high, which is trusted by some fans.

4. SMS promotion: The specific content of the activity will be sent to members through SMS, which will be passed on to more audiences through members to form a SMS connection network.

In addition to rendering the atmosphere, some pictures and sentences with breath are hung on some posters.

Budget funds for intransitive verb activities

1, activity gift fee: xxx yuan.

2. TV advertising fee: xxx yuan.

3. Banner design and production cost: xxx yuan.

4. Printing cost of leaflets and posters: xxx yuan.

5. Other expenses: xxx yuan.

Selected Model Articles of Marketing Plan Template (II) I. Preface

With the development of China's economy, there are more and more new small and medium-sized enterprises. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and house purchase guarantee for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and public information, in order to improve the company's popularity and expand its business.

Second, the market analysis

(A) Analysis of the operating conditions of enterprises

Through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, one of the main problems that the company is currently facing is its lack of visibility. In order to seek further development, the company must increase its business expansion, further publicize its brand and improve its popularity.

(2) product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring, and house purchase guarantee for small and medium-sized enterprises. There are few enterprises in our county that can supply this business (the specific figures can be written), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (the specific data can be supplemented here), and the initial capital chain of enterprises is incomplete. Small and medium-sized enterprises are prone to capital shortage in the initial stage and development process, so we have a huge customer base.

Consumer research

Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

Third, advertising strategy.

Obey the company's overall publicity strategy, establish the product image, and pay attention to establishing the company image at the same time.

Long-term, launch a consistent advertising campaign when necessary.

Extensive, choose a variety of publicity methods, pay attention to the way with good publicity effect.

Seize the opportunity and be flexible.

Fourth, advertising strategy.

Online publicity

Advertise on websites where enterprises are concentrated. Such as information platforms, local information websites, portals, etc. In addition, a group of network promoters can be used to promote in the major forums that enterprises pay attention to.

(B) TV media publicity

The advertisements of our county TV station are flexible and changeable.

(1) Do ordinary advertisements in prime time, and play them circularly.

(2) Business leaders participate in TV programs to promote corporate culture.

(3) Invite TV stations to do interviews about the company, so as to show the company's business and corporate culture more deeply.

(3) Paper media publicity

Publish articles in newspapers and business magazines in our county.

Ask the reporter to make a special report.

Entity advertisement

Physical advertising is divided into two parts.

① Design publicity color pages and distribute them to small and medium-sized enterprises in our county. The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable.

(2) Street advertising space promotion and electronic screen promotion.

Five, advertising effect prediction

Be able to determine the advertising effect through questionnaires, symposiums, etc. From time to time, so as to modify the advertising plan at any time.