How to formulate an emergency plan for Taobao’s 618 event

1. Taobao picture coordination: After confirming the event, you need to start preparing pictures. The pictures must be prepared before the official warm-up page is launched, such as two homepages, detail main picture marking, etc. The templates in Luban can be used. It should be noted that if the activity is not effective, you must quickly switch to the second plan. 2. Analyze traffic sources: During the event, we can’t just expect venue traffic and search traffic, we also have to develop more traffic entrances. 3. Personnel training: We need to train every relevant personnel to make them clear about the rules and content of the activities.

How to formulate an emergency plan for the Taobao 618 event?

1. Taobao picture cooperation:

After confirming the event, you need to start preparing pictures. The pictures must be prepared before the official warm-up page goes online, such as two homepages, detail main picture marking, etc. The templates in Luban can be used. It should be noted that if the activity is not effective, you must quickly switch to the second plan.

2. Analyze traffic sources:

During the event, we can’t just expect venue traffic and search traffic. We also have to develop more traffic entrances. We have to see how we can do this. Get more traffic.

In addition, we also need to analyze how to obtain venue traffic. The special point this year is the price power of products. Products with low price power will not have public domain traffic. To put it bluntly, they will not enter the venue. of.

3. Personnel training:

We need to train every relevant person so that they know the rules and content of the activities. Then conduct individual training for each position, such as operations research on activity gameplay and art design on pictures. As for the price power of new products released this year, we must study clearly.

4. Supply chain:

Prepare goods in advance, especially the hot-selling items, and prepare more of other items as appropriate. Pay attention to the dark horse styles that appear during the sales period, and some are hot sellers. The rhythm has to be replenished quickly. If there is too much stock, the inventory should be tallied after the event to facilitate adjustments to the next operational ideas.

5. During the activity:

In fact, the main work is basically prepared before the activity. The most important thing during the activity is to monitor the data. If the activity is not effective, quickly change the plan.

After the event:

You can’t sit back and relax after the event. You still need to make a return. The price should not be lower than 618, and the discount should not be greater than 618. There is price protection. In addition, it is necessary to review the event and accumulate experience for the next event.

1. The atmosphere of the store’s 618 event must be in place. The theme and style should be modified during the event. The main image and details page should not appear inconsistent with the overall. All-round changes will make the overall To raise the atmosphere, the copy should not be too long, but should attract everyone's attention in the shortest possible time and attract consumers to the event.

2. Create a poster for the Taobao 618 promotion and place it in the most conspicuous place in the entire store, so that merchants entering the store can clearly see this event Activities, whether it is promotional words, promotion methods or poster colors, should be paid attention to, so as to attract more people to come and buy.

3. Taobao sellers should pay attention to the promotion of 618 activities. They can notify buyers through Weitao, Weibo, SMS, etc. However, when editing promotional content, they also need to pay attention to accurately expressing the strength of the discount. , and can also properly guide buyers to collect and add purchases to the store.