Theme scheme of beauty salon activities

Theme scheme of beauty salon activities 1 theme: welcome and celebrate the Spring Festival, XX beauty salon thanks for having you.

Activity time: 65438+1 October1to 20xx65438+1October 6th.

Programme of activities:

1, courtesy of new and old members

General marketing enterprises will hold such a terminal meeting at the end of the year, and beauty salons can also launch similar appreciation activities in order to thank new and old customers for their love. For example, "New and old members give gifts to each other", all customers who come to the store for consumption during the period from 20xx65438+1 October/kloc-0+1October 6 will receive a beautiful gift.

For members who hold VIP membership cards, they should be given enough discounts, such as 50% discount on items or XX discount on products during activities. This can attract customers to apply for cards and stimulate the development of new customers.

2. Break the golden egg and win the grand prize.

The activities of beauty salons must be carried out in an atmosphere, so that customers can participate. So in Prittie's view, the fun of activities is very important. If it is the previous one-dollar lottery and other activities, customers are not new, and they are even more reluctant to participate. You can launch a golden egg smashing activity. During the period from 20xx65438+1 October1to 20xx65438+1October 6, customers who spend more than 1000 yuan can get a chance to throw golden eggs. There are different prizes. The first prize is Apple 7, the second prize is oven, and the third prize is beauty suit. The boss thought about the prize in advance.

3. Family members and peers enjoy a 50% discount.

New Year's Day is a traditional festival in China. For China people, a complete family is the most important thing. Therefore, in order to let customers feel the happy atmosphere of the family, customers and their families can be invited to the store to participate in the "10% discount for family members". The content of the activity is simple. If a customer brings a family member, their family members can buy products at a discount of 50% in the store, with a maximum limit of 300.

4. Be the most beautiful woman in the New Year.

On New Year's Day, you can invite a yoga teacher, a beauty tutor or a psychologist to the site to exchange learning with customers. This is actually a value-added service provided by our beauty salon to customers. Such activities are generally very popular with customers. However, before the activity starts, customers should be informed in advance to determine the number of participants. If the customers in the store are interested in beauty, makeup and health care, you can also ask relevant experts to give lectures and answer questions for customers on the spot.

Theme scheme 2 of beauty salon activities. The purpose and significance of holding a year-end appreciation meeting in beauty salons;

Generally speaking, the year-end appreciation meeting of beauty salons has the following purposes:

1. Grateful customers-the end of the year is the peak season for all industries, giving back to old customers in various forms and strengthening customer loyalty.

Cultivate the feelings between customers and beauty salons in a pleasant atmosphere and promote customers and employees to become friends.

2, full customer coverage-a meeting to lock 90% of the old customers, so that customers do not lose.

3. Double performance-driving sales, improving the performance of beauty salons, and making great achievements in a short time.

4. Consumption upgrade-within 30 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through terminal conference communication, customers will be guided and educated in the concepts of consumption, health and beauty.

5, innovation-the promotion of new products, new projects, to give customers a sense of freshness.

6, a large number of new employees-80% of the old customers introduce us to new customers, and use various promotional activities to retain old customers and develop new customers.

7. Absolute clinch a deal-more than 80% of the old customers clinch a deal, and more than 50% of the new customers clinch a deal.

8. Delineate employees-employees can earn more than 3 times in 30 days, which is conducive to the stability of the team. Through the influence of supervising teachers, we can strengthen beauticians' sales awareness and improve their sales ability.

9, lock in the future-80% of customers are firmly locked in, and the huge industry influence makes the beauty salon famous in the local area.

10, revitalize heavy customers-80% of sleeping customers are activated for consumption again.

Second, the year-end appreciation meeting of beauty salons is held in various ways.

Activity form: party+entertainment+appreciation+preferential policies+recharge consumption+drive people+lottery+dinner.

In the form of activities, the whole meeting can be connected in series through various entertainment programs, with discounts, promotions, new products, projects and other sales contents. Can be integrated into the game to increase interest and easily achieve sales purposes.

Third, the theme of the year-end appreciation meeting of beauty salons

Theme: Thanksgiving Appreciation Meeting, member carnival day, health culture festival, beauty and health forum, beauty and art festival, etc.

Fourth, the beauty salon year-end appreciation meeting design scheme

(1) The main purpose of the activity is to determine the real purpose of the activity and clarify the hope. Customer appreciation, gratitude meeting, cultural festival, corporate publicity, expert forum, new project promotion.

(2) Activity objective: to formulate the activity standard and performance, store image and customer accumulation. It must be digital, standardized and measurable.

(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.

(4) Publicity of activities

1, internal publicity:

(1), hanging banners and putting up advertisements in beauty salons to attract customers;

(2) The beautician preaches to the customers and transmits the activity information.

(3) Hang up the advertisement of the beauty salon's annual activity plan, and let customers explain the annual activity plan in detail in the store.

(4) Use SMS platform to send short messages to customers to inform the activity plan.

(5) The beautician calls customers and conducts telemarketing.

2. Publicity

(1), an out-of-store promotion.

(2) Distribute leaflets and invitations for publicity.

(3) Online advertising.

(4) Advertising media, newspapers, television and radio.

(5), outreach association publicity.

(6), marketing personnel external marketing.

(5), meeting policy

1, pre-conference marketing-determine preferential policies for pre-conference activities, pre-conference preparations and target performance.

2. In-conference marketing-making conference activity plans, activity details and preferential activities.

3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.

(vi) Participants in the event

(vii) Supporters of the event

Activity supporters mainly refer to beauty salon product suppliers and some social gatherings. A good meeting must have the strong support of manufacturers, which has an advantage in attracting customers.

(8) Activity time.

The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of 65438+February, and many people will also arrange it on New Year's Day next year, or around the Spring Festival. But for all walks of life, all kinds of customer activities, especially some supermarkets, should be held in advance to promote sales. In order to let customers spend money on their own beauty salons in advance when making other consumption, the time is arranged in 65438+February and 65438+ 10.

(9) Materials and accessories required for activities: omitted.

Theme scheme 3 of beauty salon activities. First, learn from the main and auxiliary credit card system and implement the "member registration card" model.

The method is that each membership card can be recharged at the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.

The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.

Second, promote the mode of "women spend, men spend".

It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.

Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.

Third, horizontal alliance and joint promotion.

It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity to celebrate and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.

Theme scheme of beauty salon activities 4 I. Purpose of activities

Beauty salon year-end appreciation will strengthen customer loyalty in the form of old customers, drive sales and improve beauty salon performance.

Through the exchange of terminal meetings, guide and educate customers' consumption concepts and health and beauty concepts. Use various promotional activities to retain old customers and develop new customers.

Second, the theme of the event

Beauty salon 20xx appreciation meeting

Third, the activity time

20xx 65438+ 10 xx to xx.

Fourth, the way of publicity:

1. Store hangs banners for publicity to attract customers.

2. Make flyers and invitations.

Verb (abbreviation of verb) activity process and content

(1) Preparatory work

1, host

2. Speech by the beauty salon owner (guest leader can be added)

3. Invitation cards, gifts (more than 100 copies) and invitation words activity flow cards.

4, beauty salon promotional film production.

5. The clarity of all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)

6. Matters related to the website. (Time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)

7. Time connection. (Check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Beauty salons can have programs)

9. Safety inspection and safety assessment.

(2) Check-in time and matters

Check-in seats are confirmed, check-in service personnel are in place, background music (elegant progressive) begins, photography is in place, and guests enter the venue in turn to sign;

The service staff led the guests to their seats in turn, the tea boy poured the tea at the right time, and the beauty salon owner received it comprehensively. (Music is switched according to the guest's admission)

(C) party stage-the promotion of the overall image of beauty salons

After the guests enter the venue, the music fades and the lights cut in, first setting off the atmosphere for 3-5 minutes;

In order to attract the expectation of the guests, the host enters the venue, applause stops, music stops, lights chase, and the host enters the words.

(d) Speech stage of beauty salon owner-appreciation meeting of beauty salon manager.

The beauty salon owner took the stage, the music cut in, the light cut in, the scene was quiet, and the applause was real-time. After the leader finished speaking, the host interjected.

At the end of the meeting, the closing speech was delivered, the music was cut in, the introduction stage of cultural performances began, the lights were cut in, and the atmosphere was set off.

(5) Art performance stage. Staff style display

At the beginning of the cultural performance, the music cuts in, the lights cut in, the host enters and gives a speech to the cultural host.

Then the staff of the beauty salon went on stage to perform programs, so that customers could get to know versatile beauticians and deepen their impression of beauticians.

(6) Start the lottery.

The purpose of this lottery is to strengthen the interaction with customers, let customers actively participate in activities, give back to customers with true feelings, and let customers feel the intention of beauty salons. It is also a good opportunity for promotion.

(7) Dinner stage

Dinner service personnel are in place, guests and leaders enter the venue to propose a toast, and meals can be decided according to the situation.

Sixth, the year-end appreciation meeting customer invitation letter

Dear customer:

Hello! The beauty salon and the company jointly create the 20xx anniversary gratitude appreciation meeting, and invite you to come!

20xx years are about to pass. In order to thank you for your company along the way, our store will hold an annual thank-you meeting on 65438+February xx, when there will be rich gifts.

There is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there are gifts and prizes waiting for you! Welcome to the beauty salon!

Theme scheme of beauty salon activities 5 I. Theme of Singles Day activities

Beauty salon "Singles' Day Friendship Activity"

Second, the purpose of Singles Day activities

1,165438+1October 1 1 is a festival for all single young friends. You may wish to find your favorite object in the "Singles' Day Friendship Activity" in the beauty salon.

2. If you want to get rid of Singles Day and let him/her see his/her beautiful side, you might as well let the beauty salon arm yourself, which means that the beauty salon team will carefully create your favorite makeup for you.

3. Beauty salons use Singles Day activities to stimulate the consumption of young men and women and improve the performance of beauty salons.

4. Further enhance your brand awareness and increase the trust of customers.

Third, Singles Day activity time

20xx 165438+ 10/month1/day.

Fourth, the goal of Singles Day activities.

Single boyfriend and girlfriend (age 18-45), beauty salon customer.

Verb (abbreviation for verb) Singles Day activities.

Singles Day network activities

Mainly through some games, such as passing apples, solve riddles on the lanterns and other lovers' games, strangers can get to know each other better. In addition, there are talent shows of both men and women, which can also enhance goodwill. The beauty salon will give three couples who won the Best Couple Award a month of free makeup and facial care, with many discounts.

promote sales

Although Singles Day is not a traditional festival in China, more and more young people like it now. Beauty salons can seize the tastes of these young people and launch some preferential promotion programs, such as a gift of 388 yuan 100 yuan and tickets for the latest movies.

Group purchase promotion

Before Singles Day, I have seen some e-commerce companies doing promotional preheating. At this time, beauty salons may wish to choose group buying to increase their popularity. Group buying can not only stimulate consumers' demand, but also appropriately increase the turnover in the store. It is worth noting that beauty salons must combine the promotional products and articles of the current season to understand what customers like is an important reason for winning customers.

Door to door service

Many single friends think it will be boring to go to the beauty salon for nursing on Singles Day, because groups of lovestruck men and women can be seen everywhere. Therefore, beauty salons launched on-site service on Singles Day. This discount is for old members and customers. There are only five places a day, so you can make an appointment by phone first.

How to get rid of 20xx Singles Day? Come and join the "Singles' Day Friendship Activity" in our beauty salon. Not only can you make new friends, but you can also become beautiful. Come on!

Theme scheme of beauty salon activities 6 I. Effectively inviting customers

One month before the event, banners and posters with the theme of "Terminal Club" will be hung outside the store, and terminal club prizes will be placed and displayed in the store to highlight the brand on the product showcase and create an overall terminal club atmosphere.

Whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be given invitations. On the one hand, it can determine the number of people and reduce the cost burden, on the other hand, it can cultivate the mentality of paying first for end customers, which is conducive to the promotion of the event site.

For beauty salons with poor customers, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited through old customers bringing new customers or placing orders in the community. Generally speaking, inviting guests should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", all of which need to be fully considered before implementation.

Second, make detailed plans.

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make a good sales plan as soon as possible according to the information feedback from their receipt, such as age and occupation. According to the data collection, considering the main content and creative process of the terminal meeting, make a detailed thank-you meeting plan.

The main purpose of the beauty salon's year-end appreciation meeting is to contact customers' feelings and thank their old customers. In practice, these misunderstandings often appear in the year-end appreciation meeting of beauty salons:

1, the goal is unclear, and I don't know what I really want.

Many beauty salons, when planning appreciation meetings, not only want to let customers have fun, but also want to promote the sales of beauty salons and expand their influence. As we all know, if you think about everything, nothing will be fine. The appreciation meeting must have a fixed theme, either thanking the customer or discounting the beauty project. With a clear goal, we can organize a successful thank-you meeting.

2. If you rely too much on the speaker, it will not be equal to the lecture.

Some beauty salons tend to rely too much on lecturers, and there is no other content to support them except listening to lecturers. Such a thank-you meeting can't arouse customers' goodwill and interest, and the participation is not enough.

3, the planning is not detailed, leaving out details.

A thank-you meeting needs to consider many details, such as specific processes, prepared materials, publicity means, venue arrangement, etc. These need to be prepared in advance. Doing the details well is an essential factor for the success of the terminal. Is the sound at the meeting good or bad? Do you have a file of invited clients? Is the meeting process interlocking? Are the items prepared complete and sufficient? All these require beauty salons to plan and implement every link carefully and comprehensively.

4. The time and efforts to promote the order are insufficient or the commercial color is too strong.

A successful terminal appreciation meeting must make customers feel comfortable and not show too strong commercial color and make customers feel disgusted.

Theme scheme of beauty salon activities 7 I. Theme of activities

1. Happy New Year, gold gift.

Let you be beautiful forever in the new year.

Second, the purpose of the activity

1. Develop new customers with small gifts and discounts.

2. Increase the consumption amount of customers and promote the sales performance of beauty salons;

3. Retain in-store customers and turn them into stable customers;

Third, the activity time

Xxxx，xxxx-xx，xxxx，xxxx

Fourth, the object of activities.

For all women.

Busy for a year, the first day of the new year, treat yourself well and find your young and beautiful self. Also let yourself always have a beautiful heart in the new year.

Verb (abbreviation of verb) activity form

Offer+raffle+gift

Activity content of intransitive verbs

During the 1. activities, everyone who comes to the store can receive the "New Year Thanksgiving Voucher" for free and enjoy a 28% discount in the store.

2. During the activity, if you spend a certain amount in the store, you can get a lucky draw for free, which is divided into 50 yuan, 60 yuan, 70 yuan, 80 yuan, 90 yuan and 100 yuan areas.

3. During the activity, you can get a small gift (hand cream, cotton swab, etc.) when you spend a certain amount in the store. ) or get a membership card for free. Be sure to leave your contact information and handle it yourself.

Seven. Activity promotion

1. Promotion time: xxx, xxx, xxx, xxx, XXX, XXX, XXX, XXX.

2. Hang the publicity theme of the event in the store, pull up the banner and X-stage, and let the beautician in the store take the publicity leaflet to the place with heavy traffic. Notify old customers of the theme of the event by phone message.

Eight, matters needing attention

1. Every beautician in the store must memorize the activities without any slip of the tongue;

2. Be sure to properly decorate the storefront, create a festive atmosphere, and stimulate customers' desire to buy;

During the activity, all beauticians should smile and take the initiative to greet customers who come to the store.

4. Set the sales target of the activity, give the beautician (beauty consultant) corresponding tasks, and reward according to the achievement rate after the activity.