What links should be paid attention to in the marketing planning activities of 4s stores?

1. Color pages can be distributed 6 to 7 days before the event until the end of the event. First of all, determine the distributors and give them necessary training so that they can correctly understand the various problems of the activities. Including time, place, theme, preferential activities and how to distribute them in promotional gifts. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, and the community distributes publicity materials.

2. Posters: 7-8 days before the event, put up posters next to squares, streets and communities with large traffic. The contents of the poster include time, place, promotional gifts and activities that can attract consumers.

3. The announcement of TV media rolling subtitles should be publicized 6 to 7 days before the event until the end of the event. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

Newspapers have a wide readership all over the world. The publicity should start about 7 days in advance, and it needs strong continuity, and it should be released at least three or four times every other day in a week. It can also transmit information well from this aspect, and its credibility is also very high, which is trusted by some consumers.

5. During the event, conditional roadshows are held, and performing arts companies are invited to organize performances in front of the store during the event to attract popularity. You can also organize your own performances.

6. TV advertising: 6 to 7 days before the event to the end of the event, eligible businesses can be selected. It has the advantages of wide audience, great influence and influential communication channels, and the content of the activity is easy to explain.

7. SMS promotion: through mobile companies, take SMS as a platform to promote activities; Send information about National Day and Mid-Autumn Festival activities to old customers, and maintain electric vehicles for old customers free of charge during the activities to tap potential consumers.

8, combined with the local actual situation, you can also take other effective methods to promote. For example, open-air movies can be shown during the event, and waist and drum teams, gongs and drums teams, cartoon mannequins and electric cars can be invited to March, as long as it can set off the festive atmosphere of November and Mid-Autumn Festival and achieve the purpose of publicity.