Iqiyi business executives respond to rumors of resignation: fake news

Iqiyi business executives respond to rumors of resignation: fake news

Iqiyi business executives responded to the rumors of resignation: fake news, many parties understand, and now iQiyi has completely reduced its content investment, whether it is drama or variety show. Therefore, the departure of these executives is expected. Iqiyi business executives responded to rumors of resignation: fake news.

Iqiyi business executives responded to the rumors of resignation: fake news1March 1 1. Some media reported that the news of the recent resignation of many iQiyi business executives rushed to the hot search.

The cover journalist learned from people close to iQiyi that Yang Yang, the head of the variety planning department and the variety promotion department mentioned in the article, and Chen, the marketing director of iQiyi drama and animation marketing content, have all left their posts, but they are not senior managers, but department directors. Many corporate executives mentioned in the report have not left their jobs.

Later, Tan Yinzi, the general director of iQiyi Scream Party and the head of Ke Mei Studio, denied the rumors of leaving the company in a circle of friends, saying that "the last Sina news was fake news ... I didn't leave ... I didn't intend to leave".

Chen Wei, senior vice president of iQiyi, also denied the statement that "Chen Wei's departure may only be a matter of time".

Earlier, it was reported that after the organizational structure of iQiyi was adjusted last year, a number of content business executives recently left.

"Now Iqiyi has completely reduced its content investment, whether it is a drama or a variety show. There are still many projects that have been shelved and stopped by Aiqiyi. "

The revenue of iQiyi 202 1 is 30.6 billion yuan, and the net loss attributable to iQiyi is 6.2 billion yuan, or 4.5 billion yuan if it is not in accordance with US GAAP. According to the financial report data of iQiyi in recent nine years, iQiyi has been losing money from 20 13 to 20021year, with losses of 740 million,10/00, 2.57 billion, 3.07 billion, 3.74 billion and 91respectively.

Iqiyi business executives responded to rumors of resignation: False News 2 According to Sina Technology, after the organizational structure of iQiyi was adjusted at the end of 20021,a number of content business executives recently left, many of whom were the right-hand man of Chen Wei, senior vice president of iQiyi.

A middle-level Aiqiyi revealed that apart from the former vice president and studio director of Aiqiyi, Tan Yinzi, the general director of Aiqiyi Screaming Party and the head of Meikeli Studio, Yang Yang, the head of variety planning department and variety promotion department, and Chen Ye, the content marketing director in charge of drama and animation marketing, had recently left Aiqiyi. "After they leave, it may be only a matter of time before Chen Wei leaves." The middle-level person revealed.

"Now iQiyi has completely reduced its investment in content, whether it is drama or variety show. Therefore, the departure of these executives is expected. In fact, since the end of 20021,iQiyi has started to reduce its content investment. " According to this person, since the end of last year, many customized drama projects have been stopped, such as "The Charm of Master Jian Xian", which was produced by Yang Bei, vice president of iQiyi.

It is understood that the score of the drama in iQiyi is A, and the original planned investment was 654.38+0 billion yuan, which was later reduced to 80 million yuan due to the compression of the series. However, after iQiyi's investment in this drama ran aground, the production company failed to start shooting after many twists and turns, with a loss of nearly 20 million yuan.

"In addition to this drama, there are many projects that have been shelved and suspended by Aiqiyi. A lot of what can be done has also been forced to drop, which means reducing investment. The above statement has also been confirmed by many iqiyi people.

In fact, iQiyi is not the only loss-making video platform, and Youku and Tencent Video have never made a profit. Shortly after the price increase of iQiyi members, Tencent Video and Youku will also raise their membership fees. If Aiqiyi can make ends meet at the operational level by continuously reducing costs, it will not be a bad thing for the other two companies.

Iqiyi business executives responded to the rumors of resignation: fake news March 1 1. According to an exclusive report by Sina Technology, many sources said that after the organizational structure of iQiyi 202 1 was adjusted at the end of the year, a number of content business executives have recently left their jobs, including Chen Wei, senior vice president of iQiyi, including former vice president of iQiyi and head of YOH Studio Che Che. Tan Yinzi, the general director and studio director of iQiyi Scream Party, Yang Yang, the head of variety planning department and variety promotion department, and Chen, the content marketing director in charge of drama and animation marketing.

The person said, "After they leave, it may be only a matter of time before Chen Wei leaves."

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The above-mentioned sources also said that Iqiyi's investment in content has decreased, resulting in many projects being put on hold and suspended. "Now iQiyi has completely reduced its investment in content, whether it is drama or variety show. Therefore, the departure of these executives is expected. In fact, since the end of 20021,iQiyi has started to reduce its content investment. " However, they believe: "The overall decline in variety content is not only iQiyi, but other platforms also lack explosive products this year. Therefore, the departure of these people will not have such a big impact on iQiyi. "

Last year, Weibo, a VIP member of iQiyi, announced the price increase of gold VIP members of iQiyi. At that time, the official response: "The subscription price of video platform members has been low, which has affected the healthy development of the industry. In order to establish a more benign industrial ecology, let excellent content producers make a return, and finally provide more and better content for members, we decided to adjust the membership price. "

However, the loss of iQiyi has not been alleviated. According to the 20021fourth quarter and annual financial report released by iQiyi, its annual net loss was 6.2 billion yuan. Previously, from 20 18 to 2020, iQiyi lost 9 10 billion yuan,10.3 billion yuan and 7 billion yuan respectively.