How to avoid mass mailing becoming spam?

The content of the mail is the biggest factor, which affects whether the mail goes into the inbox or the trash can.

After the post office receives the mail, the anti-spam system immediately starts scanning, analyzes the content of the mail, and determines the basis for putting the mail into the inbox or trash can according to the content score.

As email marketers, we should attach great importance to the design of email content.

1, sensitive word.

Sensitive words are divided into two categories, one is black words that must not appear. As long as there is such a thing in the content, it will be blocked. Such as baccarat, gambling, bank card number, etc. One is that words that may not be blocked immediately will be downgraded, and the overall content will be comprehensively analyzed.

2. Maintain an appropriate graphic scale.

An email with only one picture and no text will be rejected! ! !

First of all, we should understand that anti-spam is a computer program, and it is impossible to identify the contents of pictures. Network pictures have the risk of binding trojans. The network pictures quoted in the mail may be replaced afterwards, which may lead to the danger of tampering with the contents of the mail in batches. So photos are dangerous items in the mail.

When sending an email, too many pictures are easy to be concerned by the anti-spam system. For example, QQ mailbox does not display large-size pictures by default. Therefore, it is necessary to reduce the number of pictures and maintain an appropriate proportion of pictures and texts.

3. Use a professional email marketing platform.

MailBrid mail marketing platform has a large number of ip resources, and every Ip sent out has been analyzed by SPF and RDNS, and every email sent out has been signed by DKIM. The comprehensive application of various technical means effectively reduces the probability that the mail is judged as spam.