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Is online store hosting and agency operation the same thing?
1. Is online store hosting and agency operation the same thing?
Online shop operation and agency operation are not the same thing.
The two are different. There is still a big difference, one is just to provide services, and the other is the relationship of strategic partners. Taobao agent operates a variety of services, including shop decoration, shop diagnosis, shop keyword optimization, activity promotion and so on.
The form of the whole store custody is directly related to the profit. The whole store does not know anything, and businesses without employees can try to cooperate. In the process of searching, we should still pay attention to finding a big operating company to manage it.
Second, what do you need to learn to run an online store?
1, analysis shop
The main way to analyze the store is through the business personnel, and then through the promotion records and customer service records for comprehensive analysis.
For example, our customer service supervisor should refer to the total sales, and then make further analysis in combination with traffic, conversion rate and customer unit price.
For example, the source of visitor traffic, the cost of input, what is the reason for not meeting the standard, and where the traffic falls.
Step 2 analyze your opponent
Whether to analyze competitors is an important reference to judge whether the quality of an operator is excellent, especially those top ten competitors need special attention.
A high ranking means that the overall strength is strong and the team size is relatively large. Learning their main graphic design, title optimization and even baby selection are all places to learn.
3. Paid promotion
A Taobao operator who can't drive a through train is basically a liar. Although the through train is not the whole of Taobao, it can determine the life and death of the store.
Through train click rate, average click cost, display ranking, conversion rate, turnover, input-output ratio and many other data need to be analyzed and sorted out.
4. Activities
Activities don't have to be held every day, almost every two or three days, because every new product can be regarded as an activity.
Doing means having better data. If you don't do it, you can't say that the baby can't do it in the future, but why not win at the starting line?
Small activities are generally the promotion of Want Want, QQ, email, WeChat and SMS, so it is not so troublesome.
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