Education Supermarket of Yibaike

The education supermarket refers to a display platform for training course products, enrollment brochures and service products provided by educational institutions. The supermarket is equipped with course "shelf" for centralized display of enrollment brochures of various training courses. Educational institutions can place their training programs on the shelves in an orderly manner for students to access for free. There are also brand counters and special information desks inside the supermarket. Educational institutions with a wide range of course categories can choose to use brand counters to display course projects. , to establish a brand image, and you can also appoint consultants from the agency to station in the supermarket to participate in on-site consultation and enrollment.

The supermarket also has huge outdoor advertisements and wide-screen LCD interactive media. It also holds on-site activities from time to time, and welcomes educational institutions to carry out colorful promotional activities in the supermarket! Yibaike Education Supermarket is China's first education industry supermarket, a chain operator that provides one-stop services to educational institutions. It aims to create the most unique branch branch chain of educational institutions in China and build each supermarket into an education or training center. The functions and attributes of institutional chain branch schools can minimize the cost of running schools, accelerate network construction and industrialization process, and make the education industry develop in an intensive and healthy direction. As education becomes a relatively complete investment industry, Yibaike Education Supermarket conforms to the development trend of the industry and came into being in anticipation. With its outlets and service networks all over the country, Yibaike Education Supermarket provides large-scale operation services for school-running institutions and industrialization services for university scientific research results, so that the management and operation of schools are no longer affected by experience and funds, and can be implemented as quickly as possible Speed ??dominates machine and terminal markets.

Yibaike also cooperates with major bookstores, large-scale school supplies malls and other industrial links to jointly create brochure distribution outlets throughout the country to solve the reality of a general shortage of students in the education industry. Supermarket types are divided into: direct supermarkets, cooperative outlets, alliance outlets and franchised supermarkets; in terms of scale, they are divided into: central supermarkets, flagship supermarkets, standard supermarkets, boutiques, and promotion outlets. Each central city will build a comprehensive service network with central supermarkets as the core, standard supermarkets as links, and cooperation and alliance outlets as planes.

Each municipal chain operation center will execute various service contents in the chain operation process on behalf of the group headquarters. Yibaike Education Supermarket truly realizes the organic combination of the Internet and offline entities, and at the same time contains high-level Technology, chain stores and the latest industries are the three hot investment themes. This is why Yibaike Education Supermarket has been so popular since its establishment. The operating model of Yibaike is very novel, and its birth background is also true to the current education and training industry. At present, education in China can be roughly divided into two categories: traditional education and private education. Traditional education is mainly based on nine-year compulsory education and public higher education, and is mainly orthodox examination-oriented education and imperial examination career education routes. There are many types of private education, including various skills training and certification examinations, as well as supplementing practical knowledge in exam-oriented education or training for professional qualifications and professional qualifications, as well as training for children, life sports and arts, etc. Therefore, private education will have a huge market. This has also given rise to countless private training institutions. So there is definitely a future in this industry.

So what is the current situation of the education industry? The biggest difference between private education and traditional education is that private education is for-profit, which means that it can make money by enrolling students in classes. Therefore, private training institutions will try their best to obtain school qualifications, then hire teachers to rent venues, and then spend a lot of money on promotion. Advertising, crazy research and development of new courses to attract students. As the number of private institutions increases, it will inevitably lead to a phenomenon in which institutions are increasingly resorting to all kinds of recruitment methods, such as flooding with advertisements, harassing phone calls and text messages, leaking personal information, and unscrupulous use. As more and more commercial methods are applied to education and training, over time, schools that are dubbed as “educating people” will change their flavor.

One Hundred Courses was developed with the starting point of changing this status quo and truly respecting students' user experience. First, trainees and consumers can learn about all training courses when they go to the supermarket, and no longer have to run around to inquire about course details;

Second, they can easily shop around in the supermarket, and learn about Comprehensive information to strengthen the information parity between students and training institutions, so that they will not be easily misled by flooding advertisements, nor will they be wantonly harassed by educational institutions. The important thing is to seek tailor-made solutions for their own training needs. ;

Thirdly, the supermarket has complete courses and many institutions are settled there, so the advantages of the platform are obvious.

Training institutions do not need to spend a lot of money to advertise everywhere, but place the promotion in supermarkets where the audience is more concentrated. On the one hand, this can save a lot of publicity investment and make room for tuition fees. On the other hand, students will concentrate on group purchases, which will also reduce the institution's cost. The cost of starting a course. Then the beneficiaries are the students, who can get lower course prices;

Fourth, the education supermarket has absolutely reliable integrity. This is very important for students, because education and training is a service that requires payment first and then service. It is not uncommon for many leather schools to charge admission fees and then abscond with the money, causing students to complain endlessly. Education supermarkets are chain entities. Firstly, they will not go bankrupt overnight. Secondly, they will not abscond overnight. When choosing educational institutions to settle in, education supermarkets will also consider their own credibility and give priority to educational institutions with good integrity and quality of school running. , so students will feel much more at ease when paying to study in an education supermarket.

The establishment of chain-operated physical supermarkets with high credibility is also very beneficial to the education and training institutions that settle there. The role of education and training institutions in supermarkets is no longer a production and sales organization that integrates production and sales links such as "research and development" of training products, "factory construction" of teacher and venue integration, course "sales" enrollment, brand promotion, and student after-sales "customer service" If you notice the quotation marks used in some of the above-mentioned operational links, you will find that for traditional for-profit educational institutions, from the establishment of schools and recruitment of teachers, R&D courses, advertising and promotion, enrollment and classes, after-school services, etc. They are all very much like a production process, and the product of the entire production process is essentially course services. The characteristics of the production and sales process of service-oriented products are long cycles and high consumption. Therefore, a series of chain supermarkets are built to exclusively share products. The sales task is actually very beneficial to both supply and demand sides. It is obvious that after the introduction of the concept of education supermarket, educational institutions have changed from a one-stop production and marketing enterprise to a product supplier, and all promotions, sales and customer service have been transformed from platforms with higher credibility, more fashionable and close to students. Supermarkets with more obvious advantages and more professional service awareness can solve this problem. This will inevitably prompt educational institutions to concentrate on the research and development of course products and the improvement of teachers' teaching quality. Education supermarkets will be an extremely necessary market role for prospering the education industry market and improving the overall education quality and service quality. First, it eliminates the troubles of price wars and malicious competition. There is no need to compress your own profit margins to fight price wars with similar educational institutions. In the education supermarket, any "goods" have equal opportunities to display, and the right to choose belongs entirely to the students. The only way to increase the chance of being selected is to increase The quality of education and school running is of great benefit to students and society;

Second, the audience of education supermarkets is very concentrated. Only students with specific training intentions will come to education supermarkets to consult on related courses. Therefore, the students contacted through the portal of a chain supermarket will expand rapidly in a radial manner as the supermarket chain operation progresses, and educational institutions generally do not have the ability to do so. The ability or willingness to quickly open a chain and expand quickly means that the number of students it can serve is relatively single and small. This is why educational institutions have to maliciously compete for scarce student information, frantically carry out phone and text harassment, and even privately purchase citizens. The reason why the promotion of private information continues to be banned. Therefore, through the legitimate information acquisition of the education supermarket, on the one hand, the confidentiality interests of students' citizen information are protected, and on the other hand, the institution also obtains a large amount of valid student information for legitimate services.

Third, educational institutions have taken advantage of the extensive advantages of supermarket chains to greatly save advertising expenses. At present, the publicity methods of educational institutions are very single and general, and their publicity is characterized by a very unconcentrated audience. The audience of newspaper media, print media or outdoor media is the general public, not students who have a strong intention to study. The consequence of using a wide range of media is that advertising has little effect, extreme waste of resources, and huge investment. However, choosing a supermarket platform with a concentrated audience for precise advertising can achieve a more effective price/performance ratio. This saves the advertising investment of educational institutions and liberates the profit margins of educational institutions, so that the price of their courses will be much cheaper. In the end, it will be the students who make the profit, and the institutions will be more willing to see the students' profits. , in the end students, institutions and supermarkets can all gain a win-win situation.