Dragon Boat Festival activity plan template for drug stores (selected 4 articles)

Samples of drugstore Dragon Boat Festival activity plans (selected 4 articles)

In order to ensure a high starting point, high quality and high level of activities, it is necessary to formulate an activity plan in advance. It has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is a sample drugstore Dragon Boat Festival activity plan that I compiled for everyone. It is for reference only. I hope it can help everyone.

1. Activity background analysis

On the day of the traditional festival, the Dragon Boat Festival is the earliest festival. It has always been a major festival in China, especially in the south. People pay more attention to the festival and even regard it as a big day of reunion and celebration. The main customs of the Dragon Boat Festival include eating rice dumplings and dragon boat racing.

2. Event time

From June 19th to June 24th, 20xx, it lasts for 6 days.

3. Activity Theme

Love the Dragon Boat Festival with "糉", triple gifts are waiting for you!

4. Purpose of the activity

1. To celebrate the Dragon Boat Festival, create a festive atmosphere and improve the reputation of the store through activities such as low-price concessions, emotional expressions, and interactive activities.

2. Expand customer participation in activities, allow customers to participate in the activities, arouse emotional excitement, and shorten the distance between the pharmacy and customers.

3. Through various activities, attract popularity, increase the number of visitors to the pharmacy, boost sales, and improve the operating efficiency of the store.

5. Event location

All stores.

6. Promotional activities

(1) Special offers to help you enjoy the Dragon Boat Festival!

Fengyoujing, cooling oil, paeonol ointment, Huoxiang Zhengqi water, Xia Sangju granules, toilet water, antipyretic patch, mosquito repellent water, human elixir, honeysuckle dew, Qixing tea, antiviral oral liquid, Antipyretic patches, prickly heat water, mosquito repellent water, talcum powder, Huoxiang Zhengqi capsules, Guiling paste, American ginseng lozenges, etc.

Promotional forms include free tasting, special price, buy one get one free, tie-in sales, etc. .

(2) On the Dragon Boat Festival, three gifts are waiting for you!

1. The first gift.

The first 100 customers who come to the store to shop on the Dragon Boat Festival will each receive a Dragon Boat Festival gift pack (including 1 rice dumpling, 1 Chinese medicine sachet, and a 10 yuan cash coupon) . Quantities are limited and while supplies last.

2. The second gift.

(1) Target audience: Any customer who comes to our store to shop on the Dragon Boat Festival and has a single receipt of 38 yuan or more can participate in this event.

(2) Activity time: All day long during the Dragon Boat Festival, you can draw at any time.

Lucky Draw:

Rules: If you purchase over 38 yuan, you can participate in the draw once with your computer receipt. The more you buy, the more you draw! 100 wins!

First prize (5 red balls): a Midea fan

Second prize (4 red balls): 5L bottle of Arowana

Third prize (3 red balls): an umbrella

Fourth prize (2 red balls): a pack of washing powder

Fifth prize (1 red ball) : A box of mosquito coils

Lucky prize (0 red balls): An exquisite gift

Note: All gifts are provided by each store.

3. The third great gift: Get it when you spend

Get a 90g Colgate toothpaste when you spend NT$38;

Receive 814g Diaopai laundry when you spend NT$78 powder or a 10 yuan cash coupon;

Get 1 liter of Haitian Gold Label soy sauce or a 20 yuan cash coupon when you spend 128 yuan or more;

Get 454g of Taitole chicken essence or 30 yuan when you spend 198 yuan or more Cash coupon;

Free a bag of fragrant rice (5kg) or a 50 yuan cash coupon when you spend 288 yuan or more.

Free a barrel (2 liters) of Arowana blended oil or a RMB 100 cash coupon when you spend RMB 398 or more.

Single ticket only, except for special offers.

7. Event promotion forms

(1) Member text messages or phone calls

(2) In-store broadcasts

1. Holiday broadcasts , mainly includes three parts.

(1) Holiday greetings.

(2) Announce special product information.

(3) Introduction to promotional activities on the Dragon Boat Festival day.

2. The content of the interspersed broadcast is mainly the introduction and origin of the Dragon Boat Festival.

3. Background music: During the event, traditional classical music will be played in the supermarket to enhance the festive atmosphere of the Dragon Boat Festival and establish a good brand image in the minds of consumers.

(3) POP poster

(4) Banner: xxx.

1. Pre-event media promotion

Through promotional activities, attract a large number of target consumers, create a wave of participation and purchase, spread product and service concepts, and form word-of-mouth communication. Cooperate with news hype and advertising before and after the event to release product information to achieve the purpose of quickly occupying the market.

2. The content of the activity is determined according to the theme

The prerequisite for the success of the activity is that the content must be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc., they are all indispensable means to attract target groups

3. Preparations before the event

1. Information Publish

①. The event information can be published in the "Loudi Radio and Television News" newspaper, because the audience of the TV newspaper is every household, and its circulation is 40,000 copies, which is more effective than other newspapers The medium should be good.

②. Loudi People’s Broadcasting Station will publish promotion advertisements from September 26 to October 6. The time is from 8:00 in the morning to 9:00 in the evening, and it will be played 10 times a day.

③. Hang a banner at the entrance of the Xinjian Pharmacy Center store with the theme and slogan of the event on September 25 and October 7.

④. Publish information that can increase participation enthusiasm and the number of people. For example: the event starts at 9:30, please do not line up too early.

⑤. Please note that the right to interpret the activity belongs to xx company in the corner of the advertisement to avoid unnecessary trouble.

2. TV: TV advertisements are fly-by-word advertisements. The content is mainly about introducing activities, supplemented by simple product introductions or simply not mentioning the functions of the product.

3. On-site layout

A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.

(1) Banner with event theme.

(2) Large display boards and backboards that highlight the product image and event theme content.

(3) Hang flags, table signs, large posters, and leaflets.

(4) Information desk, gift (consumption coupon) distribution desk, sales desk, etc.

Personnel Arrangement

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance of services.

(2) There must be personnel on site to maintain order (arrange group company security to assist).

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, if there is interference from *** functional departments, etc., they should be dealt with in a timely manner).

4. Public relations liaison

Go to the industrial and commercial, urban management and other departments in advance to handle the necessary approval procedures.

4. Key points for on-site execution

1. The staff should be the first to arrive at the scene and get into their positions.

2. Publicity personnel distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Master the rhythm of activities, maintain order on site, and prevent looting and other accidents to avoid negative effects.

4. The sales staff prepares sales matters and introduces sales products.

5. Gifts should not be distributed too early or too late at the specified time. Please register personal information and signature when distributing.

6. The host announces the end of the event and the venue will be temporarily reserved until possible.

7. Sales will continue at the on-site sales desk.

8. Clean up the site and retain recyclable items for later use.

5. A summary meeting should be held at the end of the activity

Evaluating the effects and gains and losses of the activity is a very important part. Only by constantly summarizing can we avoid detours in future activities.

1. Background of the event

From past experience, it can be seen that the Dragon Boat Festival is not a great promoter of drug store promotions, but the opportunity cannot be missed. The two festivals will be merged into one to take advantage of the opportunity. Promote and strengthen the influence of pharmacies.

2. Purpose of the activity

To strengthen the external image of the pharmacy and expand its popularity.

3. Activity theme

Give you the warmth of home

4. Activity time

xx, xx, 20xx - xx, xx, 20xx

5. Activity methods

Discounts, purchases and gifts, charity sales

6. Activity content

Activity 1

1. During the promotion period, all cold medicines in our store are sold at a 10% discount. Members and customers who hold our store’s previous purchase receipts can enjoy a 20% discount.

2. If the elderly spend more than 50 yuan, they can get a free medical card with their ID card and cashier slip.

3. Poor families can receive a box of family medicine boxes for free (***500 copies) with certificates.

Activity 2

Our store carries out a charity sale of health care products for the elderly, and all profits are donated to the poverty fund for compatriots who have no money to seek medical treatment.

All participants can sign and express blessings on the love display board.

7. Event promotion

Leaflets, DM sheets, exhibition boards, banners outside the store, newspapers, radio, television, and the Internet.

8. Activity Budget

xxxx

9. Activity Attention

1. All salespersons and promoters must be warm and welcoming atmosphere.

2. Make full use of the media to publicize this matter and strengthen the corporate image and strength.

3. Gifts must be prepared in advance and customized.

Finally, I would like to remind you again that preparations for the two activities in pharmacies must be made in advance, and planning should be carried out at each time point. The publicity must be in place. The annual publicity must have a theme and have new ideas. Pharmacies can learn from business practices. For super activities, make appropriate adjustments based on your own audience.

1. Activity background

The Dragon Boat Festival is a traditional cultural festival in China; in order to repay the strong support of new and old customers, our store specially organizes large-scale pharmaceutical and health care product promotion activities

2. Purpose of the activity

1. Through on-site promotion of pharmacies and strengthening management training, carry out concentrated attack on key pharmacies, and launch the work of building 100-box stores and 10,000-yuan store terminals within a time limit

2. Fully digest the existing health care product inventory; increase the sales of the two major health care products in the store (strive to complete the monthly sales of Tomson By-Health 6,000 yuan, Kangqi One Hundred 6,000 yuan in 3 days)

3. Improve the company's visibility, maintain old customers, develop new customers; improve sales performance

3. Event time

1. Leaflet distribution time: June 7th and 8th

2. Event time: June 8th to June 11th (4-day period)

4. Event location

Zhuzhou Tongjian Pharmacy Flagship Store (Central Hospital Diagonally opposite)

5. Main products

Kangqi Yibai series Tomson By-Health series Modified pharmaceutical series

6. Activity content

1. Large-scale gift-buying event for health care products series

2. Gift-giving event with the purchase of non-special offer items

3. Limited-time purchase of special offer items

4. Free gifts Big giveaway

5. Big giveaway of gifts to special outpatient customers

7. Activities

1. The first 30 customers entering the store every day can get free gifts at the front desk An exquisite gift

2. Big promotion on health care products. Every purchase of 200 yuan on health care products will give you a 100 yuan cash coupon. If you add health care products, you will receive a trial bottle. Only sales of expensive health care products

3. Buy 3 boxes of Kangqi Yibai Propolis and get 1 box of propolis (original), 1 blood glucose meter, 1 blood glucose test strip, and 1 box

4. Buy 2 bottles of By-Health Propolis and get 1 box of propolis (original) and 1 box of blood glucose meter 1 set of blood glucose test strips, 1 box of By-Health gifts and 2 bottles

5. Purchase one bottle each of Kangqi Yibai and By-Health Deep Sea Fish Oil (200 capsules) and soy lecithin (200 capsules) to receive an electronic blood pressure monitor Taiwan

6. Any purchase of 68 yuan or more of Amend Pharmaceutical Series drugs will receive free gifts (see the in-store poster for details)

7. Note: The above 345 items are not included in the health care products Cash coupons are given away; health products purchased with cash coupons are not included in the 345 free gifts

8. Gifts are given away during the event

Anyone who spends enough money in the store:

1. Get a pack of washing powder or a bottle of dishwashing liquid (small) when you spend 38 yuan or more

2. Get a big pack of noodles when you spend 58 yuan or more

3. Get a pack of noodles when you spend 88 yuan or more Get a bucket of dishwashing liquid

4. Get a paper towel when you spend 128 yuan or more

5. Get a 5Kg rice pack when you spend 228 yuan or more

6. Get a bag of rice when you spend ￥368 or more Get a 5L barrel of oil for free

Special offer:

1. Special grade Tremella 30.8 yuan/jin

2. Lotus seeds 15 yuan/jin

3. Wolfberry 22.5 yuan/jin

4. Astragalus 30 yuan/jin

5. Coix seed 8 yuan/jin

6. Lily 32.5 yuan/jin Jin

Western medicine special price:

1. Ancient Chinese Health Essence 19.8

2. Angong Niuhuang Pills 399 yuan/tablet

3 , Betaloc 2.5 yuan/box

4. Naoxintong capsule 15.5 yuan

5. Novolon 48 yuan/box

6. Compound formula Danshen Dropping Pills 18.8 yuan/box

7. Niuhuang Jiedu Tablets 0.1 yuan/generation

8. Amikahuangmin Capsules 0.1 yuan

9. Diao Xinxuekang Capsules 2.5 yuan/box

10. Fuyanjie lotion 2.8 yuan/bottle

11. Byxinone 28 yuan/box

12. Gankang 3.8 yuan/box

13. Metformin hydrochloride tablets 0.5 yuan/bottle

14. Yisu 5mg 6.8 yuan/box

15. Mayinglong hemorrhoid ointment 2.5 yuan/box

16. The contract is 245 yuan/box

Medications for treatment:

1. Five-for-one Youjia

2. Five-for-one Wuji Baifeng Pills

3. Five-for-one for Xinnaokang

4. Get 1 for 5 Ginkgo Leaves

5. Get 1 for 5 for Changchun Bao

6. Get 1 for 3 detoxifying capsules

7. Blue Lotus Tea, get two for one

8. L-Carnitine, get two for one

9. Liuwei Dihuang Capsules, get five for one

10. Anti-bone hyperplasia 5 tablets get 1 free

11. 2 eel calcium tablets get 1 free

12. 5 Xiaoshuan Tongluo tablets get 1 free