What are the promotion rules of Taobao marketing activities? What do you need to abide by?

For Taobao merchants, there are many promotion methods that can be used. Merchants can sign up for some activities of Taobao platform. If you sign up for some marketing activities, you must abide by the rules. Let's learn the rules of marketing activities in the following content. What are the promotion rules of Taobao marketing activities? First, the DSR scores of non-virtual transactions in stores in the past six months are not less than 4.6 points respectively; Second, the violation of Taobao rules will restrict participation in marketing activities; 1, general violations (except false transactions) are restricted from participating in marketing activities within 90 days from the date when the multiple of 12 or 12 is deducted from the points; 2. For serious violations (except selling counterfeit goods), the score exceeds the multiple of 12 or 12, and participation in marketing activities is restricted for 365 days; 3. Sellers and commodities that have been deducted for false transactions but have not reached 48 points (including 0 points) are restricted from participating in marketing activities within 90 days from the effective date of punishment; Sellers and commodities with 48 points or more deducted for false transactions are restricted from participating in marketing activities for 730 days from the effective date of the punishment; 4. If the penalty for selling fake goods reaches 12 or above but less than 24 points, it will be restricted from participating in marketing activities for 365 days from the effective date of the penalty; If the penalty for selling fake goods is more than 24 points, it will be restricted to participate in marketing activities for 730 days from the effective date of the penalty; 5. The seller uses improper means to disrupt the market order, including but not limited to fictitious transactions, fictitious shopping carts, fictitious receipts, etc. , and limit participation in marketing activities for 90 days; 6. Sellers blocked by search stores due to various violations are restricted from participating in marketing activities during the blocking period. 3. In the past 30 days, if the dispute refund rate exceeds 5 times the average of the dispute refund rate of the main category where the store is located, and the number of disputes is 3 times, participation in marketing activities is restricted; Four, the seller shall not exist in the "Taobao Rules" to restrict participation in marketing activities in other circumstances; Five, in the above standards, Taobao's special categories and specific official marketing activities should comply with its provisions. Taobao merchants can sign up for some activities of Taobao platform, which will help to improve the exposure of goods. In addition, businesses can also master some promotion skills, whether it is paid promotion or free promotion.