How to send the recommended content of Taobao shop?

When visiting Taobao, I believe many Taobao users have found Taobao shop recommendations. If you pull down the Taobao shopping interface, you will see the recommended content of Taobao shop, which is set by Taobao seller. As a Taobao seller, do you know how to send the recommended content of Taobao shop? How to set up Taobao shop selection? Today, Bian Xiao will explain to you.

Many novice Taobao sellers may see someone else's shop recommended by the owner. Why don't they have it at home? How to set them, we will introduce one of the functions. Next, Bian Xiao will share with you how to set up Taobao shop owner recommendation and heart selection. I hope you like it.

For many people who have just entered Taobao, they often wonder why someone else's details page has the recommendation of Taobao shopkeeper, but mine doesn't. Here, I want to mention a function of "heart selection", which is to choose the goods you need to promote and display them in the recommendation of the owner to improve the exposure of the goods.

How to send the recommended content of Taobao shop?

Taobao enters the Taobao Seller Center, finds the "Marketing Center", and clicks "Warm Heart" to enter the "Warm Heart" page.

Click "New Plan" to enter the plan editing page.

Let's create a new plan, such as "Teaching", and then select the display channel. We can display the selected project in ten places. We don't need to use it all at once, so we'd rather not have it at all. Our suggestion is to choose the baby that sells well and is suitable for promotional goods. This way, when buyers buy your baby, it is easier to see your advertised baby.

The recommended content styles are photo album, boutique and heat map. Let's talk about album settings first. Album can be set to 1 row or 2 rows, and at most 12 treasures can be set. If there are enough recommended treasures, put them in 12. If it is less than 12, don't force 12. Because the rules of Taobao have changed now, the redundant and useless baby will reduce the weight of the store! It should be noted that the product link should be copied in by itself, and then click to get information before it can be promoted. There is no function to directly select the baby.

Using "excellent products" to promote, you can promote up to 8 products, but the actual effect is not very good. The layout of "one big and six small" is generally recommended, so that the main products are outstanding and other products can also be seen. It should be noted that the background image needs to be re-created and uploaded by yourself, otherwise it will always be the default background image of Taobao, and buyers will be embarrassed after seeing it. Remember to replace it.

The last mode is "heat map", which is most suitable for selling theme babies or complete sets of babies, such as clothes, hats, scarves, tops, bottoms and shoes from head to toe, and buyers can buy wherever they want. This is a magical function. The operation method is to upload a picture to the seller, and then set the hotspot by dragging the border. I hope sellers can use this function more, which is very easy to use.

The above are all about how to send the recommended content of Taobao shop. As a Taobao seller, Bian Xiao thinks it is necessary for you to set the recommended content of Taobao stores, which will help to increase the sales of your store treasures.

I hope my answer can help you.