Tips for selling sportswear and words

For salespeople, sales knowledge is a must. Sales without knowledge can only be regarded as speculation, and it is impossible to really appreciate the fun of sales. The following is to introduce the relevant content of selling sportswear for everyone, hoping to help readers.

How to communicate when big customers ask for special offers? I buy many clothes from you every year. Do I deserve a special discount?

1. I want to, but that's company policy.

I give you a low discount only because I am an old customer.

There's nothing I can do. Can I not give it to you if I can?

Some customers buy more than you, so we still give this discount.

It's not about how much you buy, it's company policy.

Problem diagnosis

? I'd love to, but is that company policy? This statement gives customers the impression that your company's regulations are really unreasonable, because even the shopping guide thinks that the customer's requirements are reasonable.

? I'll give you a low discount just because I'm an old customer? It means that I have given you face, and I can't go any lower.

? Some customers buy more than you, so we still have this discount. Don't think you buy too much.

? Some customers buy more than you, so we still have this discount. And then what? It's not a question of how much to buy. This is the company's policy. That makes customers feel that the company is cold and heartless, and it is also very chilling.

Shopping guide strategy

In fact, customers often have vanity. Any customer wants to be valued by the shopping guide, and wants to be considered as a big customer and the most respected person in the store. As a shopping guide, if you cater to the customer's psychology and satisfy the customer's vanity according to the situation, it will be very helpful to communicate with customers in the later stage of shopping guide.

As far as this case is concerned, the shopping guide can first thank the customers for their long-term support to the store and try to improve the relationship with the old customers. In fact, many times, a good relationship with customers can reduce the difficulty of customers and make them more likely to accept the concept of shopping guide. Secondly, emphasize your own clothing advantages, and if possible, you can also solve it in the form of gifts.

Language template

Guide: Miss Li, thank you for your support over the years. In fact, you know that every brand has different reasons for discount. Our company is more concerned about how to provide customers with high-quality products and services. After all, the price is only part of the purchase factor. If you don't like these clothes, I don't think you will consider them no matter how cheap they are. Do you think a skirt like yours suits you well? (Start to shift focus and introduce clothes)

Guide: Yes, Miss Li, of course I know. I have served you several times, but I will still think of you after a while. I don't think you have to give a 20% or 10% discount. Well, I personally give you a very beautiful gift, which will definitely surprise you: Hi, will you wait a moment? (shift the focus to the gift)

Guide: (smiling) Thank you very much for your support, but I'm really sorry, because our company has always been honest in pricing, which is why many old customers like you will trust us, so please bear with us on the price. But I will report your suggestion to the company immediately, and I will contact you immediately if there is a preferential plan for big customers. what do you think? Excuse me, what do you want to see today? (Start to shift the focus to clothes)

Personal opinion: customers are actually vain, and doing a good job in customer relations is conducive to improving customer cooperation.

Selling sportswear sales words: maintain customers 1. text message

From the perspective of telemarketing, SMS will also be a better way to keep in touch with customers for a long time. One thing to pay attention to when using SMS is to use product and service introductions carefully. When the seller is going to introduce products or services to customers by SMS, it is best to tell customers in advance. If you blindly get some mobile phone numbers from any channel and send them short messages, it will only attract complaints from mobile phone users.

Second, letters and postcards.

Car sales champion Joe? In order to keep in touch with her customers, Gillard sends 15000 postcards every month, so that customers will never forget him. Even if you don't change cars for the time being, you will take the initiative to introduce customers to him. This is Joe? One of the key factors of Gillard's success.

Telesalesmen can also keep in touch with customers in this way. Now the development of IT technology and Joe? Gillard's time is very different. Many sellers use e-mail instead of postcards and handwritten letters, which will reduce costs and improve efficiency. However, traditional handwritten letters and postcards can give customers a unique feeling.

Third, mail gifts.

When the festival is coming, if conditions permit, it is best to mail some practical gifts to customers, which is a necessary link to implement emotional marketing. For example:

The account manager of a company called the customer many times, but the customer couldn't see him. Later, he gave him the phone number of a new company. When he called the customer again the next day, the customer's attitude changed a lot. Someone asked the key account manager: What is the main reason? The key account manager thought for a moment and said? Maybe he thinks I really care about him and care about him. ? That's exactly what happened. A small gift, not necessarily expensive, can make customers feel your concern and accept you immediately.

Fourth, customer friendship.

Nowadays, in order to better serve customers, many enterprises have set up their own big customer clubs, and regularly hold customer networking activities with various themes to further strengthen customer relations. This method is especially suitable for those marketing industries that are relationship-oriented and have obvious business areas. For example, the telecommunications industry, the financial industry and so on.

Speech skills of clothing shopping guide: attracting guests with clever language. 1. Straight talk skills

Miss, this is the new model we just arrived. Let me introduce you to ... This way.

Second, the new praise method

Like what? Miss, you have a good eye. This dress is the most popular XX style this summer. It will look different when you wear it. You can try it on. This way, please ? .

Third, highlight the characteristics of the new model.

For example,? Miss, this is the most popular strapless skirt this summer, especially in line with your temperament. It will look even more charming after wearing it. I can try it on for you. This way, please ?

Fourth, express the bestseller of the new model.

Like what? Hello, miss, this is our latest metal dress, which is a popular style this summer. Metal lace styles are very popular. Please try it on here! ?

Verb (abbreviation for verb) emphasizes the advantages of the new model.

For example,? Miss, this skirt is a popular style this summer. The primary color of wood grain heel with nails shows a simple and honest self-styled style, and the hollow design is natural and sexy. Let me try it on for you. This way, please

Sixth, highlight new selling points

F, is it? Miss, you have a good eye. This dress is the most popular casual style in spring and summer this year. It goes well with casual shoes and sneakers! ?

Seven, praise customers. You know the skill of praise.

For example, miss, you have a good temperament, miss, and you have a good eye. Is that our latest summer model in your hand? You have a beautiful figure. Are you pretty? Wait a minute. Girls like to hear compliments from others. Appropriate and decent praise will definitely make the girl who loves beauty be elated.

Besides knowing the correct speaking skills, you should also know the wrong words. The wrong speech will not win the favor of customers, so it must be avoided. The following lists the wrong speaking skills, and everyone must avoid them.

? Miss, the new style has just arrived. Are you interested?

? Miss, gold is popular this year. Do you like it?

? Miss, this is our latest model. Do you like it?

? Miss, the new summer model has just come on the market. Would you like to try it on?

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