What is the function of market research?

1, which is beneficial to provide objective basis for enterprise decision-making and adjustment strategy.

2. It is beneficial for enterprises to find market opportunities and open up new markets.

3. It is conducive to accurate market positioning, better meeting customer needs and enhancing competitiveness.

4. It is beneficial for enterprises to establish and improve the marketing information system and improve their operating conditions.

(1) By understanding and analyzing the market information, it can prevent enterprises from making mistakes in formulating marketing strategies, or help marketing decision makers to understand the gains and losses of current marketing strategies and marketing activities, so as to make appropriate suggestions. Only by truly understanding the market can we formulate marketing strategies and business development strategies. ?

(2) By providing correct market information, we can understand the possible changing trend of the market and the potential purchasing motives and demands of consumers, which will help marketers identify the most profitable market opportunities and provide new opportunities for enterprise development.

(3) It is helpful to understand the development status and technical experience of related industries and provide information for improving the business activities of enterprises.

(4) The overall publicity strategy needs to provide information and support for the market positioning and product promotion of enterprises.

(5) The information obtained through market research can not only provide information about the current market situation, but also predict the changing trend of the market, so as to make plans and arrangements for enterprises in advance, make full use of market changes and seek benefits for enterprises.