What is a silent user?

Silent users do not enjoy any valuable services but still pay for them.

Reasons for silent users:

The main method is to send text messages in batches and randomly send hundreds of thousands of advertising text messages at a time to attract users. Merchants usually tell users that the first month is free, but by the second month, the merchant will charge users without notifying users, which leads to a large number of silent users.

Extended information:

According to China Mobile’s 100 million data service users, a rough estimate of the proportion of “silent users” accounts for 30% to 50% of China Mobile’s users. The average monthly information fee per user per SP is 2 yuan or more. After evaluation, customers whose monthly average cost per message exceeds 5 yuan may be considered silent users in the future.

Today, mobile phones are not only used to make calls, but also provide value-added services such as text messages, pictures and chats. However, what many users cannot imagine is that they are still paying for it every month without paying for any valuable services. The number of these "silent users" is getting bigger and more numerous.