What are the successful cases of WeChat marketing?

Case 1: Durex WeChat \x0d\x0d\ event marketing \ x0d \ is no stranger to Durex. Whenever we mention the marketing case of Weibo, we can always see Du Du. It seems that he should be an insurmountable monument in Weibo marketing. This unique ""on Weibo also opened a lecture hall for Du and a weekly problem set on WeChat. \x0d\ Most subscribers are familiar with Dudner's free benefits. On 20 12, 165438, durex wechat sent a message: "Du Du randomly selected ten lucky people in the background, and each of them will get a new magic gift package. Send out ten more magic costumes before ten o'clock tonight! If you are an old friend of Du Du, please reply' I want welfare'. Du Du will continue to select ten lucky winners, so please look forward to tomorrow's winners! I just want to let you know quietly that if the end of the world does not come, there will be more gifts waiting for you when Christmas and New Year are approaching. " \x0d\ activities, just two hours, Du Du received tens of thousands of "I want welfare", 10 boxes of suits for tens of thousands of fans, how to calculate how cost-effective. The charm of WeChat campaign marketing has been vividly interpreted in Dudu. After all, no one can but watch free benefits. \x0d\x0d\ Case 2: Micro-media WeChat \x0d\ keyword search+chat marketing \ x0d \ It is understood that micro-media WeChat WeChat official account is the first WeChat official account registered and officially certified. From the beginning to now, they have been focusing on new media marketing ideas, schemes, cases and tools, spreading marketing knowledge in Weibo and sharing successful marketing cases in Weibo. As the killer of this account, the micro-media keyword search function has to be mentioned. \x0d\\x0d\ Users can acquire information and knowledge by subscribing to this account. Wechat WeChat official account can only push one message every day, but one WeChat can't satisfy everyone's taste. Some subscribers want to see marketing cases, while others may just want to know the current situation of new media. In the face of diverse subscribers, the answer given by micro-media is keyword search, that is, subscribers can send keywords such as "marketing case" and "Weibo" on their own topics of concern. Of course, if you say hello to a beautiful woman, \x0d\ Wei may think that you just want to chat. If you really don't feel uncomfortable, maybe this kind of chat is also a good choice. \x0d\\x0d\ Case 3: Starbucks \x0d\ Music Push WeChat \x0d\ Let WeChat be creative, and WeChat will have vitality! Wechat is so powerful that we can't bear to watch it. In addition to restoring keywords, we also reply to expressions. \ x0d \ x0d \ This is the music marketing of Starbucks. Intuition stimulates your hearing! By searching Starbucks WeChat account or scanning QR code, users can send facial expressions to express their feelings at this time, and Starbucks WeChat will respond by selecting related music in the album "Nature Awakening" according to different facial expressions. \x0d\ The selling point of this formal Starbucks expression. It's just that the author has never understood whether expression discrimination is completely intelligent or artificial service. \x0d\x0d\ Case 4: Headline news \ x0d \ Real-time push \ x0d \ Of course, as a new media, WeChat also has its own media communication characteristics, although Ma Hua Teng has been weakening its media attributes. As the headline news of a case of WeChat marketing, the biggest selling point is the instant push of information. Headline news pushes the most important news of the day on time at around 6 pm every day. Subscribers can directly learn about recent major events and new things through WeChat, without "Taobao" in the massive information. \x0d\ The scheduled push time is to finish the day's work on the way home after work and watch the news of the day, which is a relief, not only to understand current events, but also to alleviate the boredom on the road. \x0d\\x0d\ Case 5: Xiaomi \x0d\ Customer Service Marketing 9: 1 Wan \x0d\ How can new media marketing be without Xiaomi? According to the "9: 1 10,000" fan management model, it is understood that there are 9 backstage customer service staff of Xiaomi's WeChat account, and these 9 employees reply to fans 100 messages every day during their maximum working hours. Every morning, when nine Xiaomi WeChat operators open the background of Xiaomi WeChat account on the computer and see the user's message the day after tomorrow, their day's work begins. \x0d\ In fact, the WeChat backstage developed by Xiaomi can automatically capture keyword replies, but the customer service staff of Xiaomi WeChat will still reply one-to-one. \x0d\ Xiaomi has greatly enhanced the brand loyalty of users in this way. Compared with opening a Taobao shop on WeChat, customer service is obviously more exciting for brand WeChat users like Xiaomi than selling one or two mobile phones. \x0d\ Of course, in addition to enhancing user loyalty, WeChat customer service has also brought tangible benefits to Xiaomi. Li Wanqiang said that WeChat also reduced Xiaomi's marketing and CRM costs. In the past, Xiaomi usually sent short messages in groups, with 6,543.8+0,000 short messages and 40,000 yuan. The role of WeChat as customer service can be seen. \x0d\ Case 6: China Merchants Bank \x0d\ Love drift bottle \x0d\ The official setting of the drift bottle by WeChat also made many merchants see the business opportunities of the drift bottle, and WeChat merchants began to promote activities by throwing bottles. The number of "drift bottles" thrown by cooperative merchants in a certain period of time will greatly increase, and the frequency of "fishing" by ordinary users will also increase. China Merchants Bank is one of them. \x0d\ Recently, China Merchants Bank launched the WeChat "Love Drift Bottle Activity": WeChat users use the "Drift Bottle" function to receive China Merchants Bank drift bottles. After replying, China Merchants Bank will help autistic children through the "small points, micro-charity" platform. During this activity, according to media statistics, users will basically pick up the love drift bottle of China Merchants Bank once every ten times. \x0d\ Case 7: Cadillac \x0d\ broadcasts road conditions based on Lbs marketing \x0d\ is not new. Traffic broadcasting has occupied this field for many years. Cadillac launched the "route 66" campaign on its WeChat, which broadcast real-time traffic information and provided timely service for local tourists. Although it is stealing business under the nose of traffic broadcast, fortunately Cadillac's traffic report is limited to route 66, which is also its advantage. \x0d\ Case 8: 1 \x0d\ Game Marketing \ x0d \ 1 Store launched the "You Draw and You Guess" activity on WeChat. The way of the activity is to follow 1 Store's WeChat account, and 1 Store will push a picture to subscribers every day. If you guess the answer to the picture correctly and within the specified quota, you can get a prize. \x0d\ In fact, the concept of "you draw my guess" comes from the popular App game DrawSomething, which was not independently developed by 1 store, but was the first time that 1 store combined the game form with the promotion of WeChat activities. \x0d\x0d\ Case 9: China Southern Airlines \x0d\ service marketing \ x0d \ Hu Ceng, chief information officer of China Southern Airlines, said: "For China Southern Airlines today, the importance of WeChat is equivalent to that of China Southern Airlines 15 years ago to build a website!" It is precisely because of the emphasis on WeChat that WeChat has now become the five major service platforms of China Southern Airlines together with websites, SMS, mobile apps and call centers. \x0d\ Regarding WeChat, Hu said, "In the view of China Southern Airlines, WeChat carries the mission of communication, not marketing. "As early as 20 13 1.30, China Southern Airlines WeChat released its first version, taking the lead in launching WeChat check-in service in China. With the continuous development and improvement of functions, users can enjoy services through other channels, such as air ticket reservation, boarding pass handling, flight dynamic inquiry, mileage inquiry and redemption, travel guide, city weather inquiry, ticket verification and so on. Through the interaction with China Southern Airlines WeChat public platform.