What are the new media technologies?

Question 1: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

Question 2: What are the functions of new media and new technologies? 1. Renew educational concept, strengthen innovation consciousness, and have strong integration ability.

Curriculum reform emphasizes students' independent participation and cooperative learning. New media and new technology take network technology as a learning tool, which provides students with rich learning resources. Students use network technology to collect, process and communicate, explore and learn, so as to acquire knowledge. This learning mode highlights students' dominant position and emphasizes students' independent participation in learning, which really breaks through the teacher-centered teaching mode.

Under the background of the new curriculum, updating the concept of education is a problem that every teacher can't ignore. We should enhance our sense of innovation. Facing the challenge of the rapid development of science and technology in the world, we must enhance the spirit of national innovation to a height related to the rise and fall of the Chinese nation. Education shoulders a special mission in cultivating innovative spirit and innovative talents. Our teachers should keep innovating. If teachers lack creative thinking, they will lose the soul and motivation of the subject, especially under the background of information technology. It is particularly important to maintain strong innovation and practical ability. Learning under the network information technology environment is a new concept course. It is based on the basic knowledge and skills of computer software and hardware technology, and extends to the teaching of high-tech comprehensive application skills such as communication and network technology, which requires a strong ability to integrate knowledge and skills. The characteristic of modern information technology is to provide a large-capacity educational information carrier, which undertakes the functions of broadening horizons, searching for information, integrating knowledge, and cultivating innovative spirit and creativity. Among them, the quality of teachers is the key factor. Teachers' integration ability is the premise for information technology to play its due role. Therefore, in the new teaching environment, teachers should master the basic knowledge and skills of modern information technology.

Second, use new media and new technology to optimize classroom teaching and improve classroom efficiency and teaching quality.

The application of new media and new technology in teaching can improve the presentation and interaction of teaching media and greatly enrich the presentation of teaching content. After careful preparation, teachers use advanced means to produce rigorous and rich electronic courseware, with the aim of applying it to teaching, thus optimizing classroom teaching. In this kind of teaching, teachers don't have to carry complicated teaching AIDS such as globes and triangles as before, but use advanced computer multimedia tools such as computers, projectors and electronic whiteboards to show students electronic courseware integrating pictures, texts, sounds and images, and give full play to the functions of multimedia networks, which can optimize the information transmission structure, students' cognitive structure, classroom time structure and teacher-student activity structure of classroom teaching. Flexible use of rich and vivid multimedia courseware can greatly stimulate students' interest and arouse their desire to explore. New media and new technology make the human brain develop harmoniously from left to right, enhance memory and improve learning efficiency obviously. Make the learning atmosphere relaxed and happy. Through the scientific application of multimedia network, classroom teaching can be optimized comprehensively, and classroom efficiency and teaching quality can be improved.

Third, relying on local area network, enrich campus network resources and further serve teaching.

Schools should attach importance to the construction of campus network resource database, with a special person in charge and overall planning. And arrange teachers who are familiar with computer operation and network maintenance to be responsible for the construction and maintenance of campus network education resource database. Schools should mobilize the enthusiasm of teachers and students, encourage teachers to search and organize online educational resources, and use MAN resources to build the school's educational resource database. Teachers can reasonably classify their own resources suitable for teaching, and at the same time, teachers should process and transform the existing courseware, audio resources, video resources and picture resources through nonlinear audio and video editing systems, scanners and digital cameras, so as to make them an important source of school education resources information. Students can quickly obtain rich information on the Internet and process information purposefully, which is conducive to cultivating students' awareness of exploration and innovation and helping students to carry out active exploratory learning activities.

Fourth, cultivate students' ability to use computers.

Students are the main body of learning. To use new media and technology in teaching, students must first learn to use computers. They will use the computer as a learning tool and learn to retrieve knowledge and information, so as to realize autonomous learning, instead of learning all the knowledge of the computer. It shows that computer is a good helper to help students broaden their horizons and increase their knowledge. It is really "a scholar can know what's going on in the world without going out", which makes students change passive learning knowledge into active learning knowledge. Schools use online classrooms to provide students with more opportunities to operate computers. Cultivating students' autonomous learning ability by using computer-aided teaching.

Question 3: What are the technical characteristics of new Internet media? 1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time.

2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals.

3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor.

4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event.

5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video.

6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread.

10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

Question 4: What does new media mainly mean?

Question 5: What does new media mean? What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone on the subway, on the bus, in the restaurant, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

Question 6: What are the most typical applications of new media technology? For example, Hongyun's new media live broadcast technology has a butel video "highway" to ensure the stability and smoothness of new media videos.

Question 7: What are the technologies of new media live broadcast? What is even more powerful should be Hongyun's new media live broadcast technology.

Question 8: What are the related technologies of new media convergence? You can refer to the mobile live broadcast technology of Yangzhou Radio and Television, which shows the cloud (red cloud) technical support, hierarchical network and QoS guarantee architecture, and it is determined to be a high-quality manageable and controllable network.