Financial knowledge popularization publicity plan

Model essay on financial knowledge popularization publicity plan (5 selected articles)

In order to ensure the orderly and effective development of activities, it is necessary to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. Then the question is coming, how should the activity plan be written? The following are the model essays (selected 5 articles) of financial knowledge popularization publicity activities I collected, hoping to help you.

Publicity Plan for Popularizing Financial Knowledge 1 I. Purpose of the activity

Publicize the financial service policies of small and micro enterprises to the business entities of small and micro enterprises, and carry out targeted financial knowledge popularization; Display and promote the achievements and experience of banking financial institutions in developing financial services for small and micro enterprises, and create a good social atmosphere; Promote featured services and featured products, and strive to improve the financial service level of small and micro enterprises.

Second, the activity time

May 10 to June 10 in xx, lasting for one month.

Third, organize and lead.

(1) Set up a leading group for financial services publicity month for small and micro enterprises, with the president as the leader, the vice president in charge as the deputy leader, and the main leaders of the office and various business departments as members. The leading group has an office in the business department of the company.

(2) The leading group shall, according to the general requirements of the banking regulatory institution, formulate and implement the activity plan of the whole bank, organize, coordinate and supervise the implementation of various work requirements, and ensure the coverage and effectiveness of education. The Office of the Leading Group is responsible for keeping abreast of the preparation and implementation of the publicity month on financial services for small and micro enterprises in banks under its jurisdiction, guiding and urging the whole bank to effectively implement the publicity plan, and collecting and editing information on publicity activities, news reports and summary reports in a timely manner.

Fourth, the propaganda content

(1) Policies to promote financial services for small and micro enterprises;

(two) the achievements and main action measures of financial services for small and micro enterprises;

(3) Innovation of financial characteristic products and services for small and micro enterprises;

(4) Successful financing cases of small and micro enterprises.

Verb (abbreviation of verb) activity arrangement

(1) May 10 to May 15 is the preparation stage, and detailed plans are made. The head office and branches should mobilize and make careful arrangements through appropriate forms.

(2) From May 15 to May 3 1 Sunday, various activities such as news media, knowledge and skills competitions, bank-enterprise dialogues, seminars, street services, etc. were carried out for publicity, and a column of "Financial Services Publicity Month for Small and Micro Enterprises" was set up in major municipal newspapers to open up publicity pages and expand social influence.

(three) publicity month, specially printed "small and micro enterprises financial services publicity month" publicity materials. During the month of concentrated publicity, all branches and outlets should uniformly hang the banner of "Publicity Month for Financial Services of Small and Micro Enterprises" and put up publicity materials; The LED rolls down. Slogan:

1, carry out the "financial services publicity month for small and micro enterprises" in depth.

2. Help small and micro businesses to prevent risks and benefit people's livelihood.

3. Serve small and micro banks and enterprises for a win-win situation.

4. Bank-enterprise interaction and common growth.

5. Based on small and micro services to the real economy.

(four) combined with the "financial services to the countryside" to take to the streets or in-depth help small and micro enterprises to carry out face-to-face publicity activities, distribution of publicity materials, to ensure coverage and publicity effect.

(5) May 3 1 to June 10 is the summary stage. The office of the leading group is responsible for summarizing the activities, effects and the next work, and reporting it to the second branch of Baoding Banking Supervision Bureau in written form.

Activity requirements of intransitive verbs

The whole bank should attach great importance to the "financial services publicity month for small and micro enterprises", organize it carefully and clarify the division of responsibilities. The office of the leading group is responsible for coordinating relevant departments and organizing the implementation as planned. On the basis of existing policies and measures to support the development of small and micro enterprises, we will constantly improve relevant policies and measures in view of the outstanding problems that restrict the development of enterprises. Make full use of national and local special funds for small and medium-sized enterprises and technical transformation funds to support the development of "three types" small and micro enterprises; Support public service platforms, small business start-up bases and public services for small and medium-sized enterprises. Organize and coordinate local government agencies, media and other resources, and fully mobilize them to ensure that this activity is implemented locally. After the publicity month, branches should continue to make use of existing resources, continue to carry out publicity and education on financial services for small and micro enterprises, and expand the publicity effect.

Programme of financial knowledge popularization publicity activities 2 I. Theme of activities

The theme of this publicity month activity is "one more financial knowledge, one more financial guarantee". By widely publicizing banking financial knowledge to the public, we will guide the public to use banking products and services scientifically and reasonably, and enhance consumers' awareness of financial investment safety and risk management ability.

Second, the principle of activities

(1) Facing the public and going deep into the grassroots. Focus the publicity activities on communities, rural areas and schools, strengthen the popularization of financial knowledge to grassroots people, truly let residents (farmers) and students know about banks and use banking products and services, and truly let "financial knowledge enter every family" to ensure the effectiveness of publicity activities.

(two) various forms, focusing on practical results. In-depth analysis of the public's demand for financial knowledge, at the same time, the mass media, Internet and short messages are widely used for extensive coverage and in-depth publicity and popularization. According to the needs of consumers at different levels, on-site consultation, "small lecture hall" of financial knowledge, "micro-movie" and prize-winning question and answer are adopted to carry out targeted publicity for key groups.

(3) Raise awareness and cooperate seriously. Coordinate and actively participate in the publicity activities organized and led by Taizhou Banking Supervision Branch. Provide necessary human and material support and do a good job in publicity and education, public opinion monitoring, security and other related work during the event. All branches shall, according to the requirements of the Head Office, seriously cooperate with the implementation of publicity activities.

(4) Centralized publicity and long-term management. A month-long publicity service activity of "financial knowledge enters thousands of families" In order to ensure the publicity effect, after the publicity month, we should continue to carry out publicity activities to make publicity and education activities normal and systematic.

Third, the propaganda content

Focus on personal credit, debit cards, e-banking, self-service equipment, illegal fund-raising, etc. Distribute leaflets, brochures, booths and other promotional texts designed and produced by the CBRC. Play the propaganda video of bank financial knowledge on the video player in the business hall of each branch. At the same time, combined with their own reality, to carry out financial knowledge into schools (classrooms), into the community, into the countryside and other publicity and education activities.

Fourth, the specific work arrangements

(1) preparation stage (20xx June 18 to August 3 1 day)

1. Set up a leading group. In order to strengthen organizational leadership, the Head Office set up a leading group headed by Hua Yang, vice president, and members of the e-banking department, the planning and finance department, the personal business department, the corporate business department and the office heads. The office is the main responsible department. The presidents of all branches are responsible for the publicity activities of their branches, and should organize the publicity activities of their branches according to the requirements of the Head Office.

2. Prepare publicity materials. According to the characteristics of the bank and the needs of customers, choose the publicity theme, make publicity materials with their own characteristics, and show them during the event.

3. Contact and coordinate the media. It is necessary to actively contact the media and strive for support and cooperation. During the publicity service month, we will expand the coverage of activities and create publicity momentum through activities reporting, opening up financial knowledge columns, and answering questions on financial issues.

(2) Start-up phase (September 2, 20xx)

On September 2nd, 20xx, Taizhou Banking Supervision Branch will hold the launching ceremony of 20xx Taizhou Banking Financial Knowledge Publicity Service Month. The leading group of the head office should choose a place with a large flow of people as a mission point to explain street knowledge. The mission point should set up an information desk, put publicity materials, arrange consultants and organize media publicity and reporting. At the same time, banners printed with publicity slogans are hung at outlets, publicity materials (brochures, folding pages) are distributed or publicity exhibition stands are placed, publicity slogans are scrolled on electronic screens, and publicity information is released through bank websites, mobile phone short message platforms and other forms.

(3) Centralized publicity stage (September 2nd to September 30th, 20xx)

1. Play financial education cartoons at stations or business outlets.

2. Send at least one short message of "Financial Knowledge Publicity Service Activity" uniformly compiled by the Office of the Leading Group of the CBRC to customers through the short message platform.

3. Organize young backbones to enter schools, communities, villages and towns, and preach financial knowledge to students, urban residents, farmers and other specific social groups in a targeted manner to improve the effectiveness of publicity activities.

(4) Summary stage (June 20xx 10 to February 12)

After the publicity month, the leading group will evaluate and summarize the financial knowledge publicity service month in 20xx, and submit a written report to Taizhou Banking Supervision Branch before 20xx 10+00.

Verb (abbreviation of verb) Other requirements

(1) Abide by public welfare propaganda. We must strictly abide by the requirements of the banking supervision department, adhere to the principle of "public welfare" in this activity, do not take the opportunity to promote our products, brands and slogans, and do not promote financial products and services to the public in the name of financial knowledge propaganda.

(2) Make emergency plans. In the publicity activities, it is necessary to formulate emergency plans in terms of public opinion response and security, and formulate a unified consultation and explanation for hot spots and public complaints to ensure the safe and orderly activities.

(3) Exploring a long-term mechanism. It is necessary to take this activity as an opportunity to deeply explore and construct a long-term mechanism for financial knowledge publicity in this unit, and promote financial consumer education in a pragmatic, effective and sustained manner.

(4) Strengthen supervision and inspection. The leading group should strengthen the supervision and inspection of the bank's publicity service month activities, ensure the effectiveness of the publicity activities, and prevent formalism and going through the motions.

Financial Knowledge Popularization Activity Scheme III According to the requirements of the Notice on Launching Financial Knowledge Popularization Month Publicity Activity Scheme, Suzhou Rural Commercial Bank has specially formulated a special activity scheme for financial knowledge popularization month. The relevant activity scheme is hereby notified as follows:

I. Organizational leadership

The bank set up a special action leading group:

Team leader: XXX

Deputy leader: XXX

Team member: XX

The office of the Head Office is responsible for the planning, promotion and development of specific publicity activities, and all units should do their work well within the division of labor.

Second, the theme of publicity activities

The purpose of this activity is to help financial consumers and investors rationally choose financial products and services that suit them, stay away from illegal financial activities, actively adapt to the development of the digital financial era, focus on preventing, identifying and handling telecommunication network fraud, and enhance financial knowledge and risk responsibility awareness of financial consumers through financial knowledge popularization activities.

Three. Arrangement of publicity activities

(1) During the preparatory period (before August 3, 20xx1day), the Office of the Head Office worked out an activity plan, earnestly made all preparations, and actively prepared publicity activities according to this plan.

(II) During the implementation period (September 20xx 1 day to September 30th), all units carried out "Financial Knowledge Popularization Month" with various forms and rich contents according to the publicity work plan.

(3) During the summary period (the end of September 20xx), all units summarized their propaganda work, practices and experiences and submitted them to the Head Office in writing.

Fourth, publicity measures.

1. Prepare for the publicity. The first is to formulate propaganda slogans. Fully co-ordinate online and offline channels, thoroughly study the characteristics of publicity targets, write publicity content in combination with actual cases, reveal the routines and methods used in current illegal financial activities, ensure that key people are willing to listen, understand and remember, and effectively improve the vigilance and preventive ability of the masses. The second is to create propaganda waves. Make targeted and easy-to-understand posters and leaflets to expand the scope of publicity. (Executive unit: office)

2. Do a good job in online publicity. We should fully rely on mobile banking, online banking, WeChat official account, WeChat subscription number, Tik Tok subscription number and other network carriers to establish an accurate publicity mechanism and regularly push all kinds of publicity content. (Implementation unit: Office, Network Finance Department)

3. Promote offline publicity. It is necessary to give full play to the physical advantages of business outlets and agricultural withdrawal service points, and make clear the importance of staying away from illegal financial activities and actively adapting to the development of the digital financial era by means of rolling propaganda slogans on LED display screens, placing propaganda posters in the lobby, distributing leaflets to customers, and giving on-site explanations by staff. Combined with the visit work, we should go to the countryside, enter the community and publicize to the merchants, and do a good job in detailed publicity. (Implementation unit: office, operation management department and outlets)

Verb (abbreviation of verb) is the content of publicity activities.

Closely follow the theme of the event and divide the publicity content into two series:

(1) The first series of publicity content is mainly to popularize the knowledge of futures finance, including but not limited to the basic knowledge of finance, knowledge of wealth management products and the latest regulatory information.

(2) The second series of publicity content focuses on preventing illegal financial activities. The contents include financial risks, illegal fraud risks, money laundering risks and other case information.

Six, material requirements

The Operation Management Department, Network Finance Department, offices and outlets will package the publicity summary report and related pictures before September 24th, 20xx and submit them to Office xx through cloud disk.

Programme of financial knowledge popularization publicity activities 4 I. Theme of activities

Carry out in-depth financial knowledge popularization activities, improve financial literacy of financial consumers, guide consumers to rationally choose and use financial products and services, accurately grasp the risks and benefits of financial products, and better enjoy the fruits of financial reform and development. Promote financial institutions and payment institutions to raise awareness of the protection of financial consumption rights and interests, implement the responsibility of protecting financial consumption rights and interests, earnestly safeguard the legitimate rights and interests of financial consumers, and actively create a harmonious and orderly financial consumption environment.

Second, the activity slogan

“xxxxx”.

III. Contents of activities

(A) to carry out financial consumer education

1. Knowledge of financial consumer rights protection. This paper introduces the rights and obligations of financial consumers in financial activities stipulated in the Consumer Protection Law. Inform financial consumers how to protect themselves when their legitimate rights and interests are infringed, as well as the channels and processes of complaints and other related knowledge.

(2) Promote new financial formats and new businesses.

1. Internet finance and other new formats and new businesses. According to the Guiding Opinions on Promoting the Healthy Development of Internet Finance issued by the People's Bank of China and other ten ministries and commissions, do a good job in consumer education of Internet finance. Introduce new financial formats such as cross-border investment and financing, internet finance and mobile finance. , revealing the potential risks of the Internet financial format, and guiding financial consumers to rationally choose and use financial products and services. This paper introduces the concept and characteristics of financial IC card, the use method and matters needing attention of financial IC card, and the knowledge of safety and convenience brought to consumers.

(3) Popularize financial knowledge closely related to financial consumers.

1. Money and credit knowledge. Introduce the current deposit and loan interest rate, interest rules, China's interest rate marketization reform and the knowledge of large deposit certificates; This paper introduces the application and use of student loans, consumer loans and employment and entrepreneurship loans, as well as matters needing attention in loans and repayment.

2. Financial investment knowledge. Popularize the common sense of buying bank wealth management products and investing in gold, introduce the legal channels for residents to invest in gold, understand the main forms and traps of illegal gold trading activities, and introduce the types, operating mechanisms and investment risks of bank wealth management products.

3. Deposit insurance related knowledge. This paper introduces the concept of deposit insurance, the scope of protection, the limit and conditions of payment, and the management methods of deposit insurance fund in the Deposit Insurance Regulations.

4. Payment and settlement knowledge. This paper introduces the specific use skills of payment and settlement tools, the relevant policies and requirements of account real-name registration system, the common sense of bank card security and prevention of bank card fraud, the knowledge of payment and settlement business, the introduction of third-party payment business and risk prevention, and the improvement of payment methods in rural areas.

5. RMB knowledge. This paper introduces the 20xx version of RMB 100, such as public anti-counterfeiting features, daily anti-counterfeiting feature identification skills, popularizing knowledge of caring for RMB, host outlets of small denomination RMB, complaint telephone and e-mail, exchange process of small denomination RMB, and crown number inquiry, etc.

6. Knowledge of national debt. According to the regulations of the Ministry of Finance and the People's Bank of China on the issuance of national debt, this paper introduces some behaviors that may infringe upon the rights and interests of consumers during the issuance and redemption of national debt. In connection with the 30th anniversary celebration of the issuance of treasury bonds by the Management Department of the People's Bank of China, we will publicize the relevant national treasury policies, standardize the sale and payment of treasury bonds, and safeguard the interests of consumers.

7. Credit information. Introduce the laws and regulations related to credit information, the basic knowledge of personal credit information, the internet inquiry service of personal credit information, and the maintenance of personal credit information rights and interests.

8. Anti-money laundering knowledge. Introduce daily anti-money laundering knowledge and citizens' anti-money laundering obligations in order to stay away from money laundering crimes and protect their own interests; Publicize the dangers of money laundering and terrorist financing, as well as the dangers of stakeholders and drug-related money laundering crimes.

9. Foreign exchange business. Introduce the basic knowledge of exchange rate, publicize the national exchange rate policy, and enhance the awareness of exchange rate hedging of social subjects. This paper introduces the basic process of individual handling foreign exchange settlement and sale business and small shopping business through electronic channels, and the harm and achievements of foreign exchange illegal acts such as risk points. Carry out publicity on integrity and compliance of foreign exchange business.

Four. Activity content

(1) Public service advertising activities to popularize financial knowledge.

Jiaxing Central Sub-branch of the People's Bank of China will collect public service advertisements for popularizing financial knowledge from all county (city) branches, financial institutions and payment institutions of the People's Bank of China. The propaganda film focuses on the knowledge of protecting the rights and interests of financial consumers, the knowledge of new financial formats and risk education, and the popularization of financial knowledge. The collected works will be selected by Jiaxing Central Sub-branch of the People's Bank of China, and the selected outstanding works will be broadcast on the outlets of financial institutions or related media. The deadline for collecting promotional videos is 20xx September 1 1.

(2) Organizing to participate in "Internet financial knowledge quiz"

Hangzhou Central Sub-branch of the People's Bank of China will cooperate with some financial institutions and payment institutions to carry out "Internet financial knowledge quiz" on mobile terminals such as mobile phones, and continue to expand the influence of the activities with the advantages of wide audience, high participation and fast information dissemination of mobile terminals. Branches, financial institutions and payment institutions at all levels under the jurisdiction of the People's Bank of Jiaxing should actively participate in the province's financial knowledge contest activities and include their participation data in statistics (attached as 1).

(3) Online publicity such as WeChat

Institutions that have opened WeChat WeChat official account should reflect the relevant contents of "20xx Financial Knowledge Popularization Month of the People's Bank of China" in the content pushed by WeChat WeChat official account, and report WeChat WeChat official account to the local people's bank in time. Conditional financial institutions and payment institutions should open a publicity column of "Financial Knowledge Popularization Month" on the portal website to popularize financial knowledge closely related to financial consumers and prompt financial risk information.

Branches and sub-branches at all levels under the jurisdiction of the People's Bank of Jiaxing should actively carry out publicity activities based on local government portals, online publishing platforms, internal websites and online media such as Weibo and WeChat, focusing on the rights and obligations of financial institutions and financial consumers, the responsibilities of financial consumer rights protection institutions and dispute resolution methods.

(4) Joint media promotion

On the one hand, branches at all levels under the jurisdiction of Jiaxing People's Bank of China should actively participate in the contributions of professional journals such as Protection of Financial Consumers' Rights and Interests in China and Zhejiang Finance. On the other hand, we should make full use of the propaganda resources accumulated by long-term cooperation with local newspapers, TV stations, radio stations and other traditional mainstream media, and actively carry out various and flexible media propaganda through special editions, columns and feature films.

All financial institutions and payment institutions should actively cooperate with various publicity activities organized by the People's Bank of China, give full play to the advantages of close cooperation with the media, give full play to their respective advantages, and jointly promote media publicity.

(5) Network publicity

All financial institutions should actively play the role of outlets as the main channel of publicity, make full use of the characteristics of many outlets, wide distribution, extension to the grassroots and sustainability, and carry out financial knowledge popularization activities for financial consumers and people nearby who handle business. During the activity, all financial institutions will uniformly broadcast the slogan of "20xx Financial Knowledge Popularization Month+Activity Slogan (Annex 2, optional)" on the electronic display screens of outlets, put publicity boards and brochures in business halls or other places, set up consultation windows or special posts, and broadcast financial knowledge videos. Conditional payment institutions should also carry out corresponding publicity activities at business outlets.

Branches at all levels under the jurisdiction of the People's Bank of Jiaxing should strengthen guidance on the propaganda work of local financial institutions' outlets and promote financial institutions to improve financial services.

Programme of financial knowledge popularization publicity activities 5 I. Purpose of activities

The activity of popularizing financial knowledge in Dali banking industry has become a brand of consumer education service in banking industry. In order to integrate industry resources, effectively mobilize the forces of all parties in the industry, ensure the consistency of publicity theme and direction in combination with current society and difficulties, effectively form a multi-faceted and complementary financial consumer rights protection system, and comprehensively build a fair, just and orderly financial market environment.

Second, organizational arrangements.

(1) Dali Banking Association is the organizer of this year's banking financial knowledge popularization activities. Each member's behavior is mainly involved in the unit, and a leading group (hereinafter referred to as the "activity leading group") is established in this activity, with the main members as follows:

There is an office under the activity leading group, which is located in the self-discipline and rights protection department of Dali Banking Association, and Chang Yahong is a member of the office. The office is responsible for making activity plans and coordinating member banks to promote the implementation of activities.

(2) Each member bank shall determine the publicity focus, content, form, channel and scheme according to the activity plan, theme activities and the actual business of the unit, formulate the detailed rules for the activities of the unit, and promote the branches of the system to actively carry out activities. At the same time, put forward the specific requirements and objectives of the activities to the branches, expand the publicity coverage, benefit customers, and submit the detailed rules of the activities of member banks to the activity office of Dali Banking Association.

Three. Content and arrangement

From July to September, Quanzhou banking organization launched this year's "Universal Financial Knowledge Miles" activity. Specific activities and arrangements are as follows:

(1) The preparatory stage of the activity

All banking institutions shall formulate detailed rules for activities according to this plan, organize and urge branches within their jurisdiction to actively participate in activities, and coordinate the news media's publicity activities in stages and at different levels. Each member bank shall determine the publicity content according to the theme of activities at each stage, and clarify the division of activities and publicity forms of branches, sub-branches and outlets at all levels. All the relevant materials needed before the start of the activity are in place, and the organization and mobilization and personnel training before the activity are done well.

Four. Activities require

(A) active preparation, full deployment

All banking institutions should actively deploy, according to previous years' experience, carefully organize and formulate the detailed rules for the overall activities of their own units (regions), clarify the publicity content, and innovate and enrich the forms of publicity. At the same time, designate a special person to be responsible, coordinate and communicate in a unified way, and grasp the progress of the activity. According to the activity arrangement of the unit (region), design and produce publicity materials in a unified way, and timely convey the content and objectives of the activity to the subordinate branches (local banking financial institutions) to ensure the orderly development of the activity.

(2) Enrich channels and strengthen publicity.

All banking institutions should intensify propaganda, innovate propaganda channels, make full use of WeChat, Weibo, TV, radio, internet, newspapers and other media on the basis of traditional propaganda methods such as online propaganda, community propaganda, business circle propaganda and campus propaganda, and popularize financial knowledge in all directions and from various angles, so as to ensure the diversity of media communication forms, ensure the coverage and arrival rate of propaganda popularization, and build diversified channels for popularizing financial knowledge.

(3) Establish a promotion and implementation mechanism.

All banking institutions should strengthen supervision and inspection. According to the activity plan of the unit, the activity effect inspection plan and evaluation mechanism should be formulated, and the activities of the system (region) should be inspected regularly, and the relevant institutions and personnel should be urged to carry out activities at all stages according to the requirements of the activities, so as to avoid activities becoming a mere formality and ensure the actual effect of the activities. At the same time, all units should establish and improve the evaluation mechanism of their own consumer education services to promote the normalization of consumer education services.

(4) Summarize achievements and popularize experience.

All banking institutions should establish a long-term mechanism for popularizing financial knowledge, sum up the development of "popularizing financial knowledge for a thousand miles" activities in this system (region), and accumulate and popularize advanced experience. In the activity, we should do a good job in data statistics and keep relevant pictures, videos, texts and other materials. After the theme activities of each month, it is necessary to submit the summary, briefing, pictures and other materials of the activities of this system (local area) in that month to the activity office of the Association. Before June 5th 10, the Summary of 20xx Financial Knowledge Popularization Miles and the Statistical Table of 20xx Financial Knowledge Popularization Miles shall be submitted to the activity office of the Association (see annex 1). The activity office of the Association will publish the excellent materials submitted by selected banking institutions in the work briefing for publicity, and recommend them to the Yunnan Banking Association for publicity, showing the excellent practices of banking institutions in the activities and popularizing advanced experience.

(5) In order to better strengthen the linkage and coordination, all banking institutions are requested to submit the Daily Contact Information Form for Popularizing Financial Knowledge and the detailed rules for activities formulated by the Association in electronic form before 1.