What punishment will Taobao receive after its favorable comments are cashed back?

No matter in Tmall Taobao or Taobao, it is forbidden. The seller can't appear "favorable feedback" and "free of charge" in the baby details page, Want Want dialogue, receiving parcels and other places. Even if the buyer asks for it, the seller can't say the promise about money. Judging from Taobao Tmall, cashback and other issues have been rectified and will become more and more strict in the future.

That's just a commercial marketing tool, and Taobao officials don't recognize it.

First, Taobao officials do not support any form of interest assessment. Evaluation is an intuitive embodiment of members' feelings about the goods themselves and services, and there is no substitute for any conditions (pay special attention to the form of feedback and compensation).

Second, the cashback activities of merchants' personal online stores are not officially recognized by Taobao and do not belong to the scope of rights protection. Therefore, it is not normal to confirm that it is not cashback after receiving favorable comments or to use online rights protection opportunities to request cashback. Taobao cannot accept complaints.

Although the official does not admit it, it does not mean that it is not credible. This is a marketing tool and can be trusted basically.

What's the favorable comment?

What kind of punishment should I receive?

"If the seller publishes goods or information that violates public order and good customs or the Taobao Service Agreement (if this clause has been expressly stipulated, it shall be expressly stipulated), Taobao will temporarily remove or delete such goods or information."

What are the specific aspects of this information?

Including but not limited to any of the following items or information:

First, 5 points of feedback, praise feedback, red envelope feedback, coupon feedback and other similar content to guide praise feedback;

Free, full cash back, high cash back and other similar contents, except for goods or information using official free tools;

Third, empty cans of milk powder;

Fourth, the government distributes materials free of charge;

Commodities related to current political news and easy to cause improper public opinion.

Common return methods.

In-store customers get in touch with customers who buy baby and inform them that there are feedback activities in the store;

Notify customers of positive feedback activities by placing notes on the package, such as the above case;

In the customer service center, contact the customers with bad reviews through the customer service center and tell them that they can return the goods if they have good reviews, so that they can better modify and handle the bad reviews.

How to evaluate how to "evaluate the favorable rate" and how to brush comments on Taobao?

If you are a businessman, it is suggested to take the methods listed below as a reference, and strive to improve product quality and professionalism as the best way to "brush the bill", because only returning to the basics is the best and the cost is the lowest. If you are a buyer, it is also good to know the following common ways of brushing, at least to avoid being stuck by some inferior merchants.

First, invite friends to buy: inviting friends from all over the world to buy and write favorable comments is naturally the safest brushing scheme. Some friends may take photos directly, and inadvertently confirm the receipt after receiving the goods and give them favorable comments; Some friends who have actual needs even buy in bulk, and it can really come in handy to buy it once; Even if it is a fake that only sends empty packages, it is no problem. Just take a picture of the payment and refund the money directly, and then send the empty package to you, and you will get good reviews when you receive the goods.

What's the favorable comment?

Second, simple brush praise: find a variety of brush groups and platform brushes, preferably using the real Taobao account that is being used, and make real processes such as goods selection, browsing goods, chatting and consulting, ordering payment, logistics, and confirming receipt. The evaluation words are also best organized by the buyers themselves, with different contents and close ties to achieve the best results. Of course, we don't recommend businesses to adopt this method. The first is the cost.

Third, favorable cashback: favorable cashback is a disguised brushing method, which will be adopted by almost all businesses. The advantage of this method is that the whole purchase process is true and effective, which is also very helpful to improve the favorable rate. However, it is said that Taobao is disgusted with this kind of behavior, and it is not ruled out that this disguised marketing method will be banned in the future.

Call to praise: As long as you place an order online, the merchant will know your delivery address and contact information. I bought a health network, and the price is much lower than other similar products on the Internet. Shortly after receiving the goods, the seller's phone rang, and it was Jiao Jiao's voice after being connected. After asking my opinion on the goods, I was asked to give a favorable comment, so I naturally agreed. This method is not bad, but I don't know how many people will really take the time to write a favorable article. Maybe some people will be unhappy because their personal information is illegally saved and used.

Texting for praise: It's similar to calling for praise, but the difference is that texting is relatively less offensive. Some people even send it once a day, and send it directly to the buyers who really want it (or they may complain).

"How to calculate the favorable rate" How to complain to the seller about the violation of rebate.

Generally, it gives favorable feedback, which is simple to operate and has a large number of participants. However, there are also some inferior businesses that exploit the loopholes of Taobao rules in this way, which makes the buyer's road to after-sales rights protection bumpy. What's wrong with Taobao's application for after-sales return?

Only one opportunity of "after-sales rights protection" was cheated.

At the beginning of March, Hu Jia bought a Xiaomi note in a shop on Taobao, named "Xiaomi note Experience Store".

Hu Jia told reporters that there was only a reputation of four-star blue diamonds in the store at that time. According to her previous Taobao shopping experience, the reputation of this store is not good enough.

But I searched "Xiaomi note" on Taobao, and the sales volume in the store ranked first. The monthly sales volume exceeded 4,000, so I chose it. All in all, it should be more reliable to want a store with such a high turnover. "Mr. Hu thinks so. The front page of the store says' genuine licensed goods, nationwide warranty', and it shows that he paid a deposit on Taobao. All this makes Mr. Hu feel at ease to buy and place an order.

What's the favorable comment?

When receiving the goods, Hu Jia found a coupon in the parcel, which read "feedback and praise", 100 yuan feedback "and so on. "100 yuan rebate is still very attractive. I think if the mobile phone is real, it doesn't matter if it is praised, and you can still get 100 yuan in cash. Why not? So I first went to Xiaomi official website to check the IMEI identification code of the mobile phone I bought. The verification code is true, and then I gave the seller a good comment. I hope I can get this 100 yuan back. Hu Jia said.

After receiving the favorable comments, Hu Jia informed the customer service of Xiaomi note Experience Mall, and the customer service also told her how to get the cash back of 100 yuan: "The customer service told me that after receiving the favorable comments, I need to apply for an after-sales order, in which the' only refund' option was used, and a series of operations such as confirming the receipt, filling in the refund reason and amount were carried out on the next page. Because I didn't expect the quality of the mobile phone to be problematic, I took back 100 yuan one by one. "

However, Hu Jia's experience also shows that this step has just begun.

"The mobile phone has just been used for two days, and it has been broken for a long time, so it cannot be turned off or restarted. I went to Xiaomi Building in this city to test the mobile phone, and found that the mobile phone had stolen the IMEI identification code of the genuine mobile phone, which was a non-genuine mobile phone. At this time, I contacted the customer service staff in the store, and the customer service staff ignored me. When I wanted to defend my rights through the after-sales channel in the transaction order, I found that I had applied for after-sales because I got the money back, and the channel was closed and could not be used any more. Hu Jia said.

At this time, Hu realized why the online store asked buyers to handle after-sales cashback: "The purpose of the online store is to prevent buyers from using this channel to protect their rights when there are quality problems with their mobile phones. The average buyer won't realize this until there is a problem.

In view of this situation, Hu Jia contacted Taobao's human resources customer service, and got the answer: Since he had used an after-sales rights protection opportunity in the transaction order, Hu Jia needed to obtain Xiaomi's official fault detection report before he could open the second rights protection opportunity.

Moreover, when Xiaomi officially said that it could issue a non-genuine test report to help defend rights, Hu Jia found that the solution to the problem was not so simple: "When I went to Xiaomi's online shopping experience store to defend rights, I found that it had disappeared. I query visited Taobao's human customer service and learned that the store had been closed down by the system because of suspected illegal operation and insufficient margin. At present, Taobao can't find a merchant.

Huey is puzzled by this: "The deposit was originally intended to protect consumers. Why did you wait until I filed a claim? In addition, opening a Taobao shop requires certification. Why can't Taobao help me find a store to pay? 」

Inferior businessmen took advantage of the rules.

In response to Hu Jia's experience and questions, the reporter contacted Taobao.

The staff of the public relations department of Taobao told reporters that in recent years, cash back marketing methods such as "full return" and "full reduction" are more common in online and offline commodity marketing scenarios. Such marketing commitments themselves do not violate national laws and regulations, and there are no relevant laws and regulations. Require prior review.

If the seller induces consumers to initiate rights protection actions such as "refund/return" or "application for after-sales", and does not ask for real rights protection.