What kind of trademark does e-commerce belong to?

With the emergence of online shopping platforms such as Taobao and JD.COM, the word "e-commerce" (referred to as "e-commerce") also frequently appears in our lives. So what kind of trademark does the e-commerce trademark used in the e-commerce industry belong to?

In fact, e-commerce is an evolving concept. E-commerce in a narrow sense refers to the realization of electronization of trade activities at all stages of the whole trade process, and refers to electronic transactions based on the Internet. E-commerce in a broad sense refers to the use of the network to realize the electronization of all business processes, and refers to the use of various electronic tools by enterprises to engage in business activities.

To find the trademark category that truly belongs to e-commerce, which category the e-commerce trademark belongs to mainly depends on whether the main business of the enterprise matches the contents of various trademarks. Generally speaking, the most common e-commerce is all kinds of business activities based on computer network, including the sum of the behaviors of suppliers, advertisers, consumers, middlemen and other related parties of goods and services.

The classification of e-commerce trademark registration involves the following detailed categories:

Category 9 (computers, computer programs (downloadable software), computer peripherals, electronic dictionaries, mobile phones, data processing equipment, optical data media, electronic publications (downloadable), electronic anti-theft devices and wires)

35 categories (advertising, business management and organization consulting, organizing business or advertising exhibitions, auctions, compiling information into computer databases, online advertising on data communication networks, professional consulting on trade business, import and export agency, promoting others and personnel management consulting).

Category 38 (TV broadcasting, information transmission, computer-aided information and image transmission, e-mail, telephone conference services, providing global computer network user access services (service providers), providing telecommunications connection services with global computer networks, providing Internet chat rooms, providing database access services,)

Category 39 (transportation, transportation reservation, gift packaging, ship brokerage, railway transportation, parking service, warehouse storage, physical storage of electronic data or document carriers, express delivery (letters or commodities), and travel arrangements).

Category 4 1 (training, arranging and organizing meetings, publishing online e-books and magazines, providing online e-publications (not downloading), digital image services, club services (entertainment or education), providing online games, health clubs, translation and book publishing (on the computer network))

Class 42 (engineering, quality system certification, material testing, building engineering development, computer software design, converting tangible data and files into electronic media, creating and maintaining websites for others, data conversion of computer programs and data (intangible conversion), providing Internet search engines and computers).

It is worth noting that the essence of e-commerce is a retail, wholesale and other commodity sales enterprise based on the Internet. In addition to 9 categories, 38 categories, 42 categories and other Internet, commodity packaging, transportation and electronic related trademarks, there is another category of trademarks that all e-commerce companies can't ignore, that is, 35 categories.

Category 35 is a major category that all e-commerce companies and sales platforms must register. Otherwise, there will be the risk of infringement or infringement, which will bring unnecessary economic losses and negative effects to the brand.