What are the advantages of WeChat marketing?

First, the arrival rate of WeChat marketing is high.

We all know that mobile phones usually have the function of intercepting short messages, and even QQ group messages have the function of intercepting, but WeChat does not. In other words, as long as you post something on WeChat, people in your circle of friends can see that even if you post something on WeChat official account, you can reach the middle of WeChat. Coupled with WeChat's own group assistant, it can help users save a lot of holiday information marketing time. Of course, as a small enterprise, it can also be equipped with its own intelligent WeChat marketing system instead of manual group sending, and intelligent chat software instead of manual chat. Wechat has a high arrival rate and is a good strategy for the marketing process.

Second, the conversion rate of WeChat is high.

Under normal circumstances, when we send friends or messages on WeChat, we will not be at a loss, which is very different from Weibo. We have all heard about the hot search in Weibo. Many times, it is obvious that we have been on the hot search news, but it is likely to be suppressed, which means that the content we publish is likely to be suppressed in the process of news scrolling. However, this will not happen in WeChat. All the files in WeChat are arranged in chronological order, so the biggest strategy in the marketing process of WeChat is to choose the right time to update your information, so that more and more people can see what they want to update, so as to meet the requirements of most people, so they will not deliberately buy a hot search for their own marketing.

Third, the acceptance rate of WeChat is high.

Among various social chat tools, WeChat has now become a chat tool and social tool used by men, women and children. Dolls as young as 3 years old and grandmothers as old as 70 years old will chat on WeChat. Since so many people choose WeChat, it shows that the credibility of WeChat is still relatively high, and the security is also relatively credible. In particular, some fans of WeChat official accounts rely on the principle of voluntary subscription by fans, and the current WeChat applet makes the transaction more convenient. At the same time, through the promotion of small programs on WeChat, the credibility of enterprises can be improved, thus stimulating users' purchase intention.

Fourth, the interaction rate of WeChat is high.

With the development of Internet and smart phones, we can log on to WeChat anytime and anywhere. The number of uses of WeChat has even exceeded the frequency of phone calls. Many users would rather send WeChat voice and wait for the other party to reply than call to say hello. At the same time, the current WeChat is not only a social tool, but also a combination of search and information. It can directly search the relevant information you want and forward it to your circle of friends for marketing. There are even many pictures that are directly screened. Although we don't advocate this kind of brush marketing, it can really have a direct trading effect on some potential customers.

Regarding the advantages of WeChat marketing, global Ivy Bian Xiao Xian shared with you. If you are interested in online marketing, I hope this article can help you. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.