How to send text messages to meet customers?

We have a complete system in sales, including spiritual care, material care, and value-added service reports that can really help customers. It is a multi-channel and three-dimensional strategy, not relying on a single means. These means must be used together to gradually show their power.

In a word, sales billing = thorough human feelings+interest-driven (to meet customer needs) = three modes of thinking+drawing+discovering customer needs+four tricks of thorough human feelings (including MacKay 66)+ providing value-added services+orders of magnitude execution (visiting or caring).

When this is done, you will receive money when you meet customers. Implementation process:

1, first use McKay 66 to find the customer's needs;

2, human feelings do four follow-ups;

3. Provide value-added services to customers;

4. The above strategy is fuzzy sales proposition+threshold tactics;

5. When human feelings are done thoroughly and everyone becomes friends, we will convince our customers with interest-driven, that is, the products, prices and services provided will meet their needs.

Among them, human feelings determine whether you can bill, and interest-driven determines the size of your bill.

How to send text messages to customers?

Time solidification: send weekend greetings at 4: 30 every Friday afternoon+familiar customers send 24 solar terms Health SMS at noon two days in advance.

If the weekend news is sent early, customers are not in the mood for the weekend at all. If it is sent late, the customer's heart will run away, and the customer will be in no mood to read the news after work, driving and eating! Hair is white!

Accurate content: customers rarely finish reading the content of short messages. Sending text messages to customers is mainly to increase customers' impression of us by orders of magnitude and impress customers with persistence.

Of course, for the sake of human feelings, it can also be edited as XXX. Happy weekend! After working for a week, pay attention to rest and don't work overtime. +How time flies! It's weekend again. Hehe, have a nice weekend! +XXX, it's the weekend, relax and get together with friends and family! +Before you know it, it's the weekend again. Have a nice weekend! Take your wife and children out to play! +If the content goes out to play and so on, you can attach the weekend weather forecast, which is more intimate!

SMS format: XXX Have a nice weekend. Xiao Wang (or simply leave your name, rounded to the nearest) should add the company name (I understand that you can prefix your introduction twice before, and then in order to obscure your sales proposition, the simpler the better)?

Whether to reply: this depends on the specific situation. For general replies, such as "thank you" and "have a nice weekend", there is no need to reply. Before, one way of bad debts was to send blessing messages to customers all the time, after getting up, after lunch and after dinner.

Some customers may be allergic to sending us short messages on weekends, thinking that they are collecting accounts, so when customers ask, I reply, "So-and-so, you worry too much. It is my habit to send you weekend wishes." If the customer replies again, we don't have to worry about it!

Customized SMS: Send messages of blessing to customers, and never send them in groups. Sending a penny like that won't do any good. Customers will think you are lazy and disrespectful, and will not be in the mood to read your messages in the future! For familiar customers, you can edit the short message content according to your own understanding of customers (work nature, family life, health status, etc.). ).

Other festivals: Happy weekend just happens to coincide with holidays: For Mother's Day, Father's Day, Tomb-Sweeping Day, Dragon Boat Festival, May Day, Eleventh, Christmas, New Year's Day and other festivals, we will not join in the fun, just continue to send happy weekend messages, except Mid-Autumn Festival and Spring Festival.

In addition, the anniversary of the first acquaintance with customers and the anniversary of billing (anniversary is obtained by establishing customer files, and the anniversary time is getting better every year! )

Customer's single holiday: We also send text messages on Friday, because it has nothing to do with the nature of the customer's work. They also want to spend the weekend and have a happy mood.

Meet for the first time: send a text message to the customer within ten minutes after the first meeting. The content is "Nice to meet you+commercial content that I hope to have cooperation opportunities in the future+or humanized content combined with health reminders+or personalized content that is carefully observed.

Why did we send a text message the first time we met, and it was within ten minutes, because the customer was very busy. It's rare to meet once. In order to make customers remember us, it's always good to add a sales action. Those who visit customers accompanied by company leaders should send text messages because it is difficult for them to get in touch during the conversation. If they don't send text messages, they will almost be ignored and have to start over at the next meeting.

The customer broke the appointment: SMS reminded the customer not to invite again this time. Never call. Calling with the intention of asking the customer to explain the reason will cause psychological pressure to the customer.

The customer is not directly responsible: the customer has been sent a text message in the early stage. When you get the key person in charge, you should also insist on sending the blessing message to the indirect person in charge. It is not easy to negotiate a customer for project sales, but it takes only two or three minutes to destroy a cooperation. If they say a word to the project leader, it will be even harder for us to see the project leader again!