Analysis of credit product structure and loan product

Small Cash Loan Market and Product Analysis

In recent years, with the rapid development of internet finance, various industries have been pushed to the forefront in the past year or two. First, because of its development, it has filled the gap in the financial industry and practiced inclusive finance's philosophy; Secondly, high interest rates and industry irregularities have caused various questions. It is the small cash loan industry.

Yu 'ebao was born on 20 13, which promoted the rapid development of Internet finance industry. The essence of finance is capital connection, and Internet finance is no exception, with one end connected to borrowers and the other end connected to investors. Yu 'ebao makes "national financial management" possible; The cash loan industry can be said to make it possible for the whole people to borrow.

Without delay, let's solve the mystery of the cash loan industry and analyze the excellent cash loan products on the market.

Cash loan is the abbreviation of cash loan business, which is an unsecured, unsecured and scene-free credit loan granted to natural persons. The loan method and repayment method are flexible and convenient, and the approval is timely and fast. Generally speaking, cash loan refers to short-term cash loan business, that is, personal credit with a loan term of 6 months or less and a loan amount of 6,543,800 yuan or less.

According to the types of cash loans on the market at present, it can be divided into four categories: borrowing and repayment, ultra-short-term loans (similar to foreign payday loans), short-term loans and medium-term loans.

According to Baidu search index, the cash loan industry began to flourish in 20 15 and reached its peak in 20 16. 20 17 with the tightening of supervision, the industry is facing big waves.

It is inevitable that the cash loan industry will allow those long-tail users who cannot be served by banks to enjoy financial services. Before the emergence of internet finance, "private lending" was the embryonic form of cash loans. Cash loan solves the urgent need of users' funds and is deeply loved by users in market segments. At the same time, cash loans have been questioned recently, all kinds of negative news have emerged one after another, and the supervision has struck hard, and a reshuffle is coming. It is not necessarily a good thing for excellent cash loan enterprises. All that remains is gold.

At present, the cash loan industry is mixed, and there are 2345 loan king, cash bus, mobile phone loan, pat loan and pleasant loan in the market. This paper focuses on the analysis of ultra-short-term small cash loan industry. Strictly speaking, pleasant loans do not belong to the category of ultra-short-term loans. Although the borrower of auction loan belongs to the category, it can not be regarded as a small cash loan industry because of its many comprehensive businesses, which is beyond the scope of this paper.

Before the analysis, we have a preliminary understanding of these three enterprises.

Mobile phone loan is an intelligent micro-credit product under Qianlong Finance, which is based on the intelligent risk control system of big data, cloud computing and machine learning. 20 13, 10 was established in June, with nearly 20 million registered users, which is a promising company for Sequoia Capital.

2345 Loan King is a small cash loan product under the A-share listed company 2345. In the first half of 20 17, the net profit of Lender 2,345 was more than 400 million yuan, accounting for half of the revenue of 2,345. Is a well-deserved king of gold.

Cash Bus is a full-line online loan APP based on the mobile Internet, which mainly solves the micro-loan needs of users in their daily lives. The "Cash Bus" service team uses big data and machine learning to create a fully automated process, aiming to provide users with a simple, convenient, flexible and fast new loan model.

Next, let's briefly analyze these three products from the user experience elements. The elements of user experience from abstract to concrete are: strategy layer, scope layer, structure layer, framework layer and presentation layer, as shown in the following figure:

The function point of cash loan app is very simple, and its basic functions include borrowing, authentication, binding card, progress inquiry, repayment and so on. Expand the function point, mobile phone loans are the most abundant, and mobile phone loans can be used for lightning loans and cash installment loans. Insufficient platform funds can be drained to other cooperation platforms, which is relatively large at present. The mobile phone loan lacks the function of user-initiated cash withdrawal, and cash withdrawal can only be initiated by the system. The simplest function range is cash bus, which is similar to the lightning loan function of mobile phone loan. Only loans of 500/ 1000 yuan and 7/ 14 days are provided, and the loan amount and term are limited.

Small cash loan products have simple functional structure, and the following performance layers are: mobile phone loan, 2345 loan king, cash bus.

Both mobile phone loan and 2345 loan king are top scrolling advertising spaces, which are basically routines on APP, but the advertising copy design price of mobile phone loan is ugly. Why did the designer of mobile phone loan go?

Functionally, mobile phone loans are both cash installments and single installments. At present, mobile phone loans mainly promote cash installment, and the amount and frequency of installment are also increasing. Compared with a single installment product, the installment product has lower risk, higher handling fee and higher user stickiness. The interface of 2345 Lender is relatively simple, and you can freely choose the loan amount by sliding, but the loan term is limited to 1 month. The function of cash bus products is very simple, with two amounts and two terms, and it belongs to the products that make the ultra-short-term borrowing experience the ultimate. The shorter the term of ultra-short-term products, the higher the overdue amount, but the corresponding platform income will be high (earning overdue penalty interest, etc.). )

The general path of the development of Internet finance, first, Yu 'ebao set off a wave of national financial management, then P2P companies mushroomed, and then the small cash loan industry broke out. There are hundreds of millions of cardless (credit card) users in China, and their financial needs are just needed. In my opinion, companies that can do the following can survive in the tide.

1) Understand the essential needs of users. For example, users of small cash loans first seek to borrow money, and then they can borrow money quickly. In order to be quick, there is no insight into the core needs of users.

2) Multidimensional risk control system. Intelligent risk control system based on big data, depicting loans overdue probability from more dimensions. Risk control and user experience are seesaws and need to be balanced. One of the future development directions of big data risk control is how to establish a risk control system based on high user experience.

3) Keep up with the pace of supervision. The biggest risk of internet finance is regulatory risk. Small cash loan companies need to keep up with the pace of supervision, thoroughly understand the regulatory policies, and cooperate with the transformation in time. Lucky enterprises often can't go far.

To sum up, it is six words: user, risk control and supervision.

Has anyone used Zhongan Small Loan? Comprehensive Analysis of Micro-loan in Zhong 'an

As we all know, when applying for a loan, you need to check the loan qualification of the online loan platform first, so as to avoid applying for an informal loan, which will lead to high interest and inability to repay. Many borrowers downloaded Zhongan Small Loan from many loan software. Has anyone used Zhongan Small Loan? The comprehensive analysis of Zhong 'an Small Loan is coming. Let's get to know it together!

Has anyone used Zhongan Small Loan?

Zhongan Small Loan is a personal consumption loan product launched by Chongqing Zhongan Co., Ltd. The parent company is Zhongan Insurance, and the company has an Internet small loan license. Users should be Chinese mainland residents aged 22-55, with good personal qualifications and credit and no obvious shortcomings.

Zhongan Small Loan app has been online for two years, with 30 million registered users. Provide consumer loans to Class C individual customers and operating loans to Class B small and micro enterprise customers. Continue to provide customers with compliant, safe and convenient services.

Users can download the APP directly or operate it through official third-party channels. Users need to register their mobile phone numbers, then carry out face recognition and ID card authentication, bind bank cards, and submit data for review.

The credit line of this product ranges from 30 million to 200,000 yuan, subject to the actual approval results. If users have good comprehensive evaluation and good credit, they will have the opportunity to obtain large amounts of funds. The term range is 6- 12 months, which can be selected according to the demand.

After the borrower's loan application is approved, the loan can be successfully released in 5 minutes at the earliest, depending on the speed of the investor's loan and the number of people waiting in line.

The above is "Has anyone used Zhongan Small Loan?" I hope I can help you!

Which small bank loan is more suitable for you, fast loan, lightning loan, Puyin point loan and Rong E loan?

Borrowing money is an embarrassing thing. People you don't know won't lend you money, and people you know are embarrassed to ask. So, is there any way to borrow money without considering these human feelings? Of course, you can choose a loan. Taking bank loans as an example, online loan products of China Merchants Bank, China Construction Bank, ICBC and Pudong Development Bank can all be selected. Of course, each product has different characteristics. Luxiaodai360 will analyze the four products through the dimensions of application conditions, loan amount, loan interest rate and repayment period to help you choose the right product. First of all, let's briefly introduce these four products before analyzing the product characteristics.

1, China Merchants Bank's "lightning loan"

brief introduction

It is a full-line personal online loan product provided by China Merchants Bank for its retail customers. As long as the customer meets the credit conditions of China Merchants Bank, China Merchants Bank will take the initiative to verify the loan quota qualification for the customer and inform it by SMS.

trait

Compared with the traditional loan business, the procedures of "lightning loan" products are simple and convenient. Customers can apply for loans through China Merchants Bank mobile banking, and the banking system automatically completes loan approval and lending.

2. China Construction Bank's "fast e-loan"

brief introduction

It is an online full-process self-help micro-credit loan provided to individual customers through CCB electronic channels, with online real-time approval, online contract signing and personal use.

trait

Simple operation, get the loan in minutes.

You can shop on the domestic e-commerce website and pay with the "loan account" in online banking payment.

You can use the debit card of the fast loan sign to swipe your card at the merchant POS.

3. ICBC's "financing e-loan"

brief introduction

Unsecured and unsecured RMB loans issued by China Industrial and Commercial Bank to borrowers who meet certain conditions for personal legal and compliant consumption purposes.

trait

Unsecured, unsecured, pure credit

Borrow and return.

The loan will arrive in real time as soon as possible.

4. Pudong Development Bank's "Puyin Point Loan"

brief introduction

Shanghai Pudong Development Bank conducts online acceptance, online contract signing and instant loan issuance for eligible customers through the Internet.

trait

No guarantee, pure credit

Speed: real-time application, real-time approval, real-time lending, from application to lending, the whole process is completed in 3-5 minutes.

The application procedure is simple: there is no need to travel to and from bank outlets, and no need to provide paper materials. Fill in the basic information online and answer the true or false questions to complete the application.

No handling fee: you can use it as you borrow it, and there is no handling fee for the whole process.

Second, then we use a table to understand the basic characteristics of these four products.

Lu Xiaodi (luxiaodai360) analysis, from the above we can see that:

The characteristics of online loan products of these four banks are roughly the same, especially the entry threshold for loans is almost the same, which is basically open to customers who hold the bank card or handle related business in other banks. However, each dimension has obvious emphasis: from the perspective of loan amount, Rong E has the highest loan amount, reaching 800,000. Priority can be given to those with large capital demand. The other three products are all 300 thousand yuan, which can be applied to customers with large capital needs; Judging from the loan term, the longest time for financing E-loan and general bank integral loan can reach 5 years, while the longest time for fast E-loan is 1 year, while the "super-long" term for lightning loan is 120 months, which is a very noteworthy factor for people with long-term capital needs. In terms of loan interest rate, overall, the loan cost of these four products is not high. If there is a demand for funds in the short term, then these four products are cost-effective choices; In terms of repayment methods, although they are different, they all support early repayment without charging any fees, which is also a powerful feature to attract customers.

Third, finally, let's take a look at the application process of these products. If necessary, we will send it directly to you.

1, application process of "lightning loan" of China Merchants Bank

Step 1: Download China Merchants Bank Mobile Banking.

Step 2: Log in to mobile banking and click "Borrow Money" on the homepage.

Step 3: Choose a large loan "lightning loan"

Step 4: Apply for a loan according to the prompts.

2. Construction Bank "fast e-loan" application process

Step 1: Download the mobile banking of China Construction Bank.

Step 2: Log in to the mobile banking, click the "Quick Loan" icon → click "Apply Now".

Step 3: Enter the application amount and SMS receiving verification code for confirmation.

3. China Industrial and Commercial Bank's application process of "financing e-loan"

Step 1: Download ICBC Mobile Banking.

Step 2: Log in to mobile banking and click "Favorites"-"Loan".

Step 3: Click "Credit Consumption Loan"

Step 4: Click "Apply for Loan"

4. Pudong Development Bank's "Puyin Point Loan"

Step 2: Enter the "point loan" and get the product entrance.

Step 3: Enter personal information such as inquiry password and answer three personal questions.

Step 4: Sign and submit.

Brother Lu (luxiaodai360) tips:

Turtle mung beans have their own tastes. The product features and application channels of the above four products have been briefly introduced by Lu Ge. If there is a loan demand, you can choose the best one. If these four products can't meet your needs, the more good openings there are, the better.

How about Ctrip's financial loan? Analyze from four aspects.

Many people's first impression of Ctrip is traveling. Most people have booked hotels and air tickets on it, but few people know that Ctrip Finance can actually borrow money. So, what about Ctrip's financial loan? The platform background, loan interest rate, loan amount and loan process are introduced below.

How about Ctrip's financial loan?

1, platform background

Ctrip Finance is a subsidiary of Ctrip Group. Ctrip cooperates with major licensed financial institutions to provide loan services to users. Its products include credit loans, flowers, large loans and so on. , and have a certain strength. Borrowers can download Ctrip APP loans, and there is no need to pay any fees during the opening process.

2. Loan interest rate

Ctrip Finance mainly borrows flowers and brings flowers as two kinds of consumer credit loans, which do not need mortgage guarantee and can be handled directly online. Any loan product of Ctrip Finance is evaluated according to the comprehensive credit situation of the borrower, and differential pricing is implemented. The borrower's credit conditions are different, and the interest rate is also different, mainly in the loan page.

3. Loan amount

The loan amount of Ctrip's financial loan products is also differentiated credit, and the loan amount obtained by different borrowers will be different. Moreover, the loan amount is not fixed and will be adjusted irregularly with the change of the borrower's qualification. If the borrower continues to borrow from Ctrip Finance and repay it on time, it will help to develop good lending behavior.

4. Loan process

After downloading Ctrip Financial APP, the borrower registers the account with the mobile phone number of the real-name registration system, fills in the personal basic information according to the prompts, uploads the ID card and binds the bank card. After the comprehensive evaluation of the system, he will grant credit, and then submit a loan application after obtaining the quota, fill in the loan amount and term, and wait for the system to review. After passing, the system will transfer the money to the bound bank card.

The above is the related technology of "How about Ctrip's financial loan", and I hope it will help everyone.

The analysis and introduction of loan products ends here.