What are the deficiencies in the development of tourism culture in Maitreya, Fucheng, Honghe Prefecture?

Temple has two most basic functions, one is for monks to cultivate their body and mind and understand Buddhism, and the other is to educate the public and serve the society. If you "hide into the mountains and become unified" and just practice Buddhism on your own without close contact with society, you will not be able to fulfill the second function well. The more contact you have with society, the more beneficial it is for promoting Buddhism. However, from another perspective, people in society have choices about which temples they have more contact with. There are tens of thousands of temples in China. They have their own considerations about which ones they go to and which ones they don't go to. There are so many temples in Mount Emei, but not every temple is visited by many people. Therefore, there is objective competition between religious places. As more and more Buddhist temples are being built today, the tourism department also hopes to develop the tourism industry with the help of Buddhist culture. Religious tourism products have entered a new era of comprehensive attention, comprehensive development, comprehensive competition and comprehensive innovation.

Location, transportation and popularity are the basic competitive factors. There are three traditional competition factors for religious sites: first, historical status: they have a prominent position in history, such as Luoyang White Horse Temple and Xi'an Famen Temple; second, religious status, which is the ancestral court or monastery of a certain branch of Buddhism or Taoism, such as the four major Famous Buddhist mountains, Shaoguan Nanhua Temple, Meizhou Mazu Temple, Shanwei Xuanwu Mountain, and Jiexi Sanshan King Temple; the third is belief status, promoting their own efficaciousness, such as Deqing Longmu Temple.

The classic temple architectural pattern is too similar, and current competition has resulted in it being unable to meet the needs of modern tourism. The new means of competition for religious sites mainly include the following six aspects: First, enhance the tourist function, build large-scale Buddha statues, and introduce sound and light technology to develop large-scale performances; second, combine other cultures, such as Shaolin Temple to promote martial arts culture, and some temples combine music, calligraphy, painting, and tea culture; the third is to promote the treasures of the temple, and bring out the physical bodies of eminent monks, relics, ancient edicts, cassocks and other cultural relics that were hidden deep in secret chambers for tourists to view. Even Baoguang Temple in Chengdu has built a special museum to display Zhang Daqian. , Xu Beihong and other masterpieces and items gifted by Cixi are all on display; the fourth is to be close to the needs of the public, develop healthy catering, and carry out meditation activities; the fifth is large-scale conferences and events, such as hosting the World Buddhist Forum, using the 1000 or 1500 years of temple construction With great fanfare, Famen Temple successfully carried out many activities using the underground palace and Buddha finger relics; sixth, it opened up new fields and occupied new commanding heights. For example, Foguang Temple in Taiwan vigorously carried out charity activities and successfully created social impact.

There are eight successful cases of Buddhist tourism products worth studying, each with its own characteristics. The first is the Wuxi Lingshan Giant Buddha. In the first phase, the giant Buddha was built to promote the great mountain spirit of Buddha. In the second phase, the "Nine Dragon Bathing" was launched, and in the third phase, the "Brahma Palace" was built. It successfully established itself as one of the "Five Directions and Five Buddhas" in China ( There is the Lingshan Giant Buddha in Wuxi, Jiangsu in the east, the Tiantan Giant Buddha in Hong Kong in the south, the Leshan Giant Buddha in Sichuan in the west, the Yungang Giant Buddha in Shanxi in the north, and the Longmen Giant Buddha in Henan). It is the pinnacle and model of the modern development of Buddhist culture; the second is the Shaolin Temple in Henan, It has formed martial arts culture into a big industry, has repeatedly used film media to expand its influence, and launched a live performance of the "Zen Shaolin Music Ceremony"; the third is Sanya Nanshan, which displays Buddhist culture in an all-round way, with large-scale light and music night scenes and Han and Tang orchestras The performance is unique; the fourth is Yantai Longkou Nanshan, which built a Buddhist cultural park, golf course, indoor water park, and hotel on the basis of the Giant Buddha and temples, forming a comprehensive cultural tourism resort; the fifth is Xi'an Famen Temple, which uses The relics and the underground palace have made a big fuss, and the iconic building "Hamaste Relic Pagoda" has been built. The pop music star Faye Wong was invited to sing the "Heart Sutra" to enhance the communication effect. The lecture hall, lobby tea ceremony, multi-functional conference room, Zen residence guest room, etc. are fashionable and simple; The sixth is the Baoguang Temple in Chengdu, which has built a museum, telephone booths and other facilities and landscape sketches in the temple, all of which are rich in Buddhist cultural enlightenment functions; the seventh is the OCT in eastern Shenzhen, which has built a 22-room Bodhi Hotel and launched a high-tech large-scale multimedia audio and video " "Tian Zen" integrates Buddhism, martial arts, tea culture, Silk Road and other contents; the eighth is the Emeishan Giant Buddha Zen Temple. As a newly built temple, it is large-scale and has carried out religious photography exhibitions, cleansing ceremonies, monks picking tea activities, and built There are dedicated Buddhist schools.

These successful cases of religious tourism products have five unique characteristics: first, large investment; second, large scale: large area, large Buddha statues, large-scale festivals; third, high technology: sound Optoelectronics are widely used; the fourth is the combination of viewing and participation: performances, Zen tea, etc.; the fifth is to pay attention to details in creation. From the perspective of both economic and social benefits, they are relatively successful.

If the market for religious tourism products is subdivided according to motivation, it can be divided into three levels. The first level is the religious tourism market: viewing religious buildings, sculptures, and performances; the second level is the religious blessing market: Seeking fortunes and making wishes; the third level is the market of believers: religious beliefs: meditation, worshiping Buddha, and taking refuge. In response to the market demand at these three levels, religious tourism products can develop four major categories of products: First, sightseeing products: religious buildings and events; second, blessing products: asking for signatures and making wishes; third, meditation products: sermons, vacations; fourth It’s health products: Zen tea, religious music. The projects of religious tourism products mainly include Taoist temples, vegetarian restaurants, religious cultural parks, religious museums, religious concert halls, religious libraries, religious health tea gardens, meditation hotels, religious colleges, etc.

In short, the key to the success of modern religious tourism products is mainly in five aspects: first, fully extending culture; second, shaping the status of faith; third, forming a treasure for town temples; fourth, creating a rich atmosphere; fifth, Develop modern marketing.

The traditional marketing tool for temples is word of mouth. Due to the policy restrictions of the Chinese government, religion cannot be promoted and marketed in the form of TV stations, radio stations, and newspapers. Modern marketing methods can include SMS marketing, such as the practice of Longmu Temple in Deqing, Guangdong; and Internet marketing, setting up websites and playing videos; There are strange sights that emphasize oneself, such as the Buddha's light, strange changes in the sky during festivals, and roofs without leaves; there are festival marketing, typical ones are the enshrining ceremony of the relics of Famen Temple and the trip to Taiwan. As for traditional word-of-mouth marketing, it mainly focuses on strengthening its own characteristics and increasing the rate of revisiting, such as "guaranteing foreign hometown", "guaranteing promotion", "Buddha Mountain Spirit", worshiping for three years, and having to return a wish after making it, etc.

The above talks about the practices and experiences of tourism in religious sites. However, there is a difficulty in its development, which is the relationship between temples and scenic spots. There are many places in the country where this has not been done successfully. If there are no temples, can't we develop corresponding tourism products? The answer is no. We don’t necessarily have to develop Buddhist tourism products. We can use Buddhist ideas to develop non-religious tourism products. The most typical one is the use of Zen ideas to develop Zen health tourism products.

Zen and Zen are two concepts. One is non-religious and one is religious. What is Zen? Zen is the unique wisdom of the Chinese nation, a unique philosophical concept, a free way of life, and a free and easy attitude towards life. A Zen health tourism product should build Zen landscape sketches and develop Zen tea and Zen music. Pu'er tea bricks on the entire wall can fill the room with the fragrance of tea. The interior decoration of the public space should be simple and rich in traditional culture. When appropriate, experts can be invited to give special lectures at the resort to teach guests the harmony between Zen and life, Zen and business management, etc.

Finally, I wish that Buddhist cultural tourism products will continue to innovate and serve the public! --Data source: Cicada Friendship Circle? Buddhist Culture and Tourism Network Editor's entry: Cicada Friendship Circle Mall Longkang I hope the above can be helpful to your questions. For more answers, please visit Baidu: Cicada Friendship Circle? Buddhist Travel Network