How do enterprises formulate short message marketing promotion strategies?

SMS marketing is very popular. Some enterprises use SMS marketing to promote their products, but the effect is not very good, which has caused trouble to users. How to formulate SMS marketing strategy to achieve the expected results?

First of all, subdivide the user groups and understand the needs of each group.

Don't be too anxious when doing SMS marketing. Although you want to send a lot of short messages, it's not spam messages, but useful messages to users, thus promoting sales. Sending a large number of messages to users every day is easy to cause trouble to users. Therefore, before mass sending, it is necessary to subdivide the user groups, such as simply dividing them into new users and old customers, and editing corresponding short messages according to the needs of different groups, so that short message marketing can be effective.

Second, set a fixed time to send short messages in groups.

It's best to set a fixed time, such as Wednesday or Thursday of the week. Don't think that the higher the sending frequency, the deeper the customer's impression will be. If you send them uninterested or irrelevant information all day, you will feel disgusted, thus reducing the marketing effect.

Third, with the help of the power of the marketing platform, keep abreast of the push situation.

With the help of the power of marketing platforms, such as 2 1CN cloud communication platform, a marketing platform integrating email, short messages and messages, it is suitable for various push scenarios, and users can independently master the short message push situation and make adjustments in time.

Fourth, the content of short messages is concise, vivid and interesting.

The content of short messages must be "new". If you always send previous messages repeatedly, users will not think much. At the same time, the content of short messages must be concise, interesting, short and easy to understand. After all, no one wants to spend time studying a short message.