How much does it cost to open a bakery?

How much does it cost to invest in a bakery? In recent years, the baking industry has continued to become popular and has become a new fashionable, leisure and stress-relieving way favored by student parties, urban white-collar workers and housewives. More and more people have fallen in love with baking and even have the idea of ??opening a store. So, those who have entrepreneurial ideas Newbies, how can we run a bakery more efficiently? The career planner of Zhengzhou New Oriental Cooking School will answer your questions.

1. Regarding store advertising and marketing. When it comes to so-called advertising and marketing, the first thing that everyone thinks of is to make the store more beautiful to attract consumers. In fact, it is much more than that. In this era when the fragrance of wine is feared by the dark alleys, what bosses have to do is to expand brand awareness, achieve a brand effect that is spread from ten to ten, and form word-of-mouth accumulation, such as TV advertisements, Internet advertisements, promotional flyer advertisements, and outdoor advertisements. , using word-of-mouth platforms, etc. are all very effective methods. You can also use new social media such as Weibo, WeChat Moments, nearby people, WeChat official accounts, Douyin, Kuaishou and other new social media for reasonable promotion, bringing greater traffic to your store, exposing more products, and These new media methods are also more acceptable.

2. Make a good selling point for the store. As we all know, if you want a store to be invincible, unique selling points are the top priority, but how do you find the selling points of your own store? First of all, the products in the store should be combined with the trend of consumption. In particular, you need to know what is popular now and what consumers love most, because the selling point of the store is not for you to see, but for consumers to see. Product pricing, specifications and features can all be expressed in a simple form to make it simple and clear to consumers.

3. Store decoration and packaging marketing. Since you need to spend money on decoration, why not put a little more thought into it, or hire a professional designer to design a unique store decoration style? Recently, many have appeared, such as game character-style shops, ancient-style shops, various trendy character-style shops, and cartoon-style shops. It is more suitable for individuals to open a store that is unique, or very elegant, or small and fresh. You can start with lighting, hanging decorations, and layout in all aspects.

4. Activity plan. If the product is very good, but the boss doesn’t know how to market it and consumers don’t know about the product, how can it bring business? Like the marketing strategy of Nayuki Tea, they plan different marketing activities according to different holidays, and create a consumption model of a cup of tea and a soft European bag, bringing consumers a new concept of life consumption. At the same time, we carry out promotional activities that are in line with consumers' psychology and increase consumers' desire to buy. Therefore, stores need to plan a variety of activities to continuously encourage consumers to purchase products.

5. Do a good job in holiday marketing. There are many holidays in a year. Don’t waste your precious time on each holiday. Time waits for no one. You must seize the time in advance, conduct various promotional activities, and give back to your customers according to each different holiday. If it's Christmas, you can give some small desserts to the children, or give some small gifts based on everyone's consumption as a reward from consumers. Small gestures can rub off on surrounding customers.

6. More special service treatment. Many people must be confused when they see this title, but it actually means membership. Based on the store's geographical location and consumption characteristics, target customers who meet their own requirements are selected. These customers need more careful service tracking, event text messages, greater discounts and benefits, and even free door-to-door services.

How much does it cost to invest in a bakery shop? Why are other people’s bakery shops doing so well? At the end, if you are planning a business plan to open a bakery shop but have no idea how to deal with issues such as technology, store location, decoration, operation, etc., come to Zhengzhou New Oriental Pastry and Western Food College to receive professional training, deepen your knowledge, and move forward. Let’s start your bakery dream!