Less passenger flow into the store and its countermeasures

Less passenger flow into the store and its countermeasures

In real life, many store managers are complaining that there are no customers entering the store and there is no way to help. It's just that we didn't use the right method. Let's share the measures to reduce the number of customers entering the store.

Less passengers entering the store and measures 1 First, the shopping guide took the initiative to attack.

Going out from the store, "sitting sales" became "marketing". Floors, shopping malls, parking lots, and even communities, as long as we go out, our chances will be greater. To intercept customers, the shopping guide should do well in three aspects: station, speech and system:

(1) Choose the best radio station. The most important thing in shopping guide is the post. Generally speaking, the following four points are very important: first, stand at the door of the store; The second is an aisle with a large flow of people; The third is the corresponding elevator exit; The fourth is the door of the most crowded shop.

(2) unified interception. That is, what to say when meeting customers.

(3) Establish interception reward and punishment system.

Second, create a store atmosphere.

Create a hot-selling atmosphere with special materials, strong colors and unique products. Show these characteristics to arouse customers' curiosity, attract customers' eyes, and let customers get close to and understand your store.

Want to create the atmosphere in the store can be through these methods: floor stickers, hanging flags, posters, arches, light boxes or LED screens, special banners, Yi Labao and X-shaped brackets, porch lights, door lights, window lighting, in-store music and so on.

Third, attract passengers with bright products.

Know how to make full use of people's curiosity and thirst for knowledge, and display the unique selling points of products at the door of the store to attract customers into the store and make the products move and live.

Fourth, the network, telephone, SMS.

In addition to the storefront, you can also expand many channels. For example, online solicitation (forums, QQ, WeChat, etc. ), telephone invitation, SMS return visit and other channels can be the source of customers.

After analyzing the overall passenger flow of the store, find out the problems and solve them in a targeted manner. I believe that the problem of less passenger flow in the store can be solved.

Decreased passenger flow into the store, measure 2. The main reason for the low passenger flow in physical stores

1, affected by the epidemic and the normalization of online shopping, people are now accustomed to the mode of not going out to shop, which is convenient and fast;

2. Merchants don't know how to attract and retain customers;

3. Most merchants don't understand marketing, and in the end there are very few customers in the store;

Second, businesses should do this.

1, online drainage channel layout

Merchants should stop waiting for customers to come to the door and only go offline. This is undoubtedly waiting for death.

You can use "Deyou Store" to quickly lay out online customer acquisition channels and create your own WeChat applet. Based on the powerful fission properties of small programs and rich marketing means, online customers can be quickly attracted, and combined with operational means, customers can be drained for stores and private customers can be precipitated.

2. Capture the natural flow of offline stores

Attracting a big wave of traffic requires online promotion and marketing, and physical stores have their own natural traffic advantages.

Customers who come to the store on their own initiative must not miss it. Whether they buy or not, the shopping guide should take the initiative to serve customers and find ways to keep them in the private pool, such as adding WeChat and joining the group.

3. Precision marketing and efficient transformation

There is no pipeline online and offline, and it is inseparable from marketing methods. In addition to the store's simple price reduction promotion, you can use various social marketing tools such as coupons, full reduction, team battle, spike, coupon-issuing treasure, dealers, member stored value, and point redemption. Stimulate users to convert fission and drive sales growth.

For the online transformation of traditional offline stores, it is the only way and a protracted war.

In order to successfully transform, it is necessary to fundamentally reform the business model, operation and technology of merchants, so as to effectively solve the core problems such as drainage, expanding customers, re-purchasing, reducing costs and increasing efficiency, keep pace with the times and gain greater development space.

It doesn't matter that physical store merchants have no technology, no operation and no Internet thinking. What they want to provide is not only a small program software system, but also a one-stop landing service for operation planning, which can help businesses transform online in an all-round way and do a good job in marketing and store operation.

The number of visitors entering the store is small, which is 3 1. Adhere to a member's day every month, and give members gifts on the member's day.

2. Add a small poster (pop) next to the product, and the sales volume of this product can be increased by 16%.

Try to keep customers in the store for a while, for example, please sit down and pour customers a glass of water.

Please ask the clerk who works at the cashier to operate quickly. Let the customer wait for one minute, and the customer will feel that after waiting for five minutes, scanning the code can pay more.

5. Making SOP (standardized operating procedure) of your own shop to guide employees' work can improve the efficiency by 37%.

6. Always introduce products that are 20% higher than the customer's psychological target price.

7. Conduct a market survey on competitors once a week (survey categories, prices, activities, brands, etc.). ).

8. Every customer who asks questions through WeChat or telephone should get a reply in time, which can effectively retain customers.

9. Paying attention to the top 30% customers for half a year or a year and making them satisfied is equivalent to capturing 82% of the store's performance.

10, bright lights can stimulate customers' desire to enter the store, and warm white light with a color temperature of 5000-5500K can give the goods freshness and vitality.

1 1. The entrance passage and the in-store passage must be kept unobstructed and cannot be blocked by any objects. Can effectively increase the number of people entering the store 17%.

12, each employee must master 50 loyal fan customers with strong spending power, so that it is possible to continuously create big orders.

13, every employee should be able to skillfully tell customers the benefits of becoming a member of our store and how to apply for a membership card.

14, the cashier system and background information system should be maintained once a month to reduce operational failures and avoid affecting sales.

15. When the standard configuration of a store is 10 employees, please configure 1 1 employees! Firstly, it gives the store the possibility to improve its performance, and secondly, it gives employees the pressure that they may be laid off at any time.

Less passenger flow into the store and measures 4 What should I do if there is less passenger flow in the clothing store?

1, a simple and easy-to-remember store name

A simple and easy-to-remember store name doesn't seem to have much influence on most clothing store practitioners, so it doesn't pay special attention to the store name, but in fact, if a store name can simply describe your clothing design characteristics,

And it can be catchy and easy for customers to remember, so this is a good start for clothing stores, because whenever customers recommend your clothing store's products, your name can be blurted out without thinking, and it also has its own characteristics, which is good for customer impression or store promotion.

2, a good clothing store indoor

The overall feeling of clothing stores often affects customers' impression of clothing brands. Many privately designed clothing stores abroad are always very avant-garde and simple in decoration style and interior, giving customers a very comfortable visual experience. In addition, when customers choose clothes, the whole interior design echoes the clothes, giving customers a natural impression.

3. Promote drainage through online platform.

Nowadays, all walks of life are seeking to integrate with the Internet economy and introduce traffic through some publicity platforms on the Internet. So which online platforms can attract traffic?

There is a good WeChat official account platform.

A good official WeChat account platform can attract many customers, manage existing fans and maintain the activity of old customers to a certain extent. It is also a product information delivery platform with almost no cost.

Microscopic distribution model

You can attract more fresh traffic through the micro-distribution model and hand over product information to the self-media responsible for promotion. Since the media can divert most of the traffic to the media line of clothing stores through soft broadcast, it can promote the brand quickly and the customer resources are relatively high. Because you can choose self-media related to your own products, the traffic attribute is more likely to accept the distributed products.

When clothing stores encounter a decrease in passenger flow, it is necessary to analyze whether it is a product reason or a marketing reason. We should pay attention to all factors, avoid the short board effect, attract passengers stably and turn them into real fans.