How to establish the user interest model of App operation

APP builds a user interest model, which is mainly divided into two steps: one is to open up multi-terminal and multi-source data, realize omni-channel data integration, and build a complete user view; The other is to conduct a comprehensive user analysis and establish a data-based interest model. The above two steps can be completed through a push and user operation platform.

1. Open up multi-terminal and multi-source data to make modeling more practical.

Before establishing the user interest model, it is necessary to obtain enough real user feedback data. A certain amount of data can ensure that user modeling is more practical. Personal push and user operation support multi-terminal data access such as APP, Web, H5 and applet, and multi-source data integration such as MySQL and Hive can help APP achieve effective cross-platform user data access and unified governance, and provide data support for building a user interest model.

2. Comprehensively analyze the user data and construct the user portrait.

After sorting out the basic user data, we need to analyze and classify the data and establish the basic user portrait. Twitter user operation support APP combines its own data with Twitter tag data, tags multi-terminal and multi-source user data through custom rules and industry tag templates, and constructs a comprehensive three-dimensional user portrait. At the same time,

? APP can use more than ten kinds of analysis models, such as event analysis and funnel analysis, to gain insight into users' interest points and assist the construction and application of interest models.

User-operated SDK is free for a limited time. APP developers and operators can register/log in the SDK operated by users and get a free registration experience.

Establish an interest model