What are the modes of new media communication?

Question 1: What are the types of new media and what are their communication characteristics? There are many kinds of new media, including

Portal, e-mail, search engine, virtual community, online game, blog, wiki, podcast, SMS,

Mobile TV, network TV, digital TV, mobile newspaper, online magazine and so on.

Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

What are the characteristics of communication?

1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time.

2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals.

3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor.

4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event.

5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video.

6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread.

10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

Question 2: What are the modes of new media communication? The specific ways of new media communication are: micro-signal WeChat official account, friends circle, various mobile phone client groups, headline number \ five major media numbers, Weibo, blog, space, video, live broadcast and other Internet-based communication tools. However, by making symbols and combining the contents of communication tools, it can be spread effectively and quickly. If you need new media resources in this area, you can share them through "holding an umbrella to stay with Wu Dad".

Question 3: What are the ways and means of news dissemination, including traditional media and new media? I hope it can be more detailed. 30 points. To put it simply:

Traditional media include: radio and television, newspapers and magazines, press conferences, spontaneous media (tabloids, leaflets), marketing planning, etc.

New media: divided into a generation of new media: websites (news), social networks (everyone, happy), forums, mailing lists, and self-owned website portals (companies or units in official website); The second generation of new media: blogs, Weibo, WeChat, IM software, video websites and other self-media channels;

Because of the complexity and uncertainty of the network, the new media also includes some advertising companies, such as the rogue jumping screen in the lower right corner exposed by CCTV ~

That's not all. Is the answer appropriate?

Question 4: Under the new technical support system, what new media forms are emerging, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, Internet, desktop windows, digital TV, digital movies and touch media. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

Compared with traditional media, new media naturally has its own characteristics. Compared with the old media, the first feature of the new media is its solubility ―― dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on.

Question 5: What are the modes of communication of new media? The new media is disseminated in the following ways:

Portal, e-mail, search engine, virtual community, online games, blogs, wikis, podcasts, mobile phone short messages, mobile TV, network TV, digital TV, mobile newspaper, online magazine, etc.

Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

Question 6: What are the differences between the new media and the tradition in the mode of communication? In fact, the biggest change of new media to traditional media lies in the change of communication mode. The differences are as follows:

1, the communication mode of traditional media and the paradox in the new environment. The communication mode of traditional media is a classic mode of "sender-content, channel-audience". In this model, the communicator is clear and in the position of controller, and the content is produced by the communicator; The audience is passive, based on statistics, a large number of relatively unified, vague and difficult to identify groups.

In the industrial society, the rise of mass media has brought earth-shaking changes to people's lives. However, in the new environment, facing the development of new media, the traditional media model has produced a paradox: in the case of information expansion, in order to include more audiences, the media can only increase the input of content and channels; The increasing content and channels make it more and more difficult for information to influence the audience, and the value of information decreases and becomes redundant information. The communication mode based on industrial social values will inevitably lead to contradictions that cannot be solved by itself. In China, communicators rarely disappear or decrease, and information is in a stage of rapid growth.

3. The communication mode and characteristics of new media. Different from the traditional media, in the new media communication mode, communicators gradually hide their identity and become a platform. A large number of organizations and circles have formed a content gathering place where the audience produces their own content. The audience can communicate in a circle, and they can spread information directly without a communicator. In this case, in order to win the audience, the communicator must become the editor of the content produced by the audience.

Question 7: What are the new media marketing methods? The channels of new media marketing mainly include the following categories:

1. Network platforms: such as search engine marketing, Weibo blog marketing, video marketing, forum marketing, social network marketing, digital TV, etc.

2. Mobile phone platforms: such as WeChat marketing, Weibo marketing and app marketing.

New media is a relative concept, which is a new media form developed after traditional media such as newspapers, radio and television, including network media, mobile phone media and digital television. New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals.

Question 8: What are the new media marketing methods? What are the new media marketing methods?

1, search engine marketing (SEO/SEM) Search engine marketing has not lost its value and will never lose its value. At present, technology can only rely on words for accurate search. Faced with a huge amount of information sources, people must obtain information based on search engines, so there is a demand for search engines, and marketing based on search engines is also essential. Search engine marketing is not a traditional marketing method, but also an Internet-based marketing. Mobile Internet search engine marketing is gradually developing, which is destined to play a prominent role in the new media environment.

2, WeChat marketing, WeChat marketing is the most popular marketing method at present, no one. It is not to exaggerate the role of WeChat marketing. There are even many opinions that every enterprise needs an editor-in-chief. Wechat marketing is the mainstream marketing method at present. Wechat is a natural instant messaging tool and a natural social platform. The development potential of WeChat is very great, and the WeChat official is also ambitious to realize the dream of "connecting everything". It must be right to follow big brother. At least, there is no better platform to replace the marketing function of WeChat.

3, Weibo marketing, Weibo has the characteristics of timeliness and fast communication. Weibo is a natural information port, where netizens can express their opinions with great flexibility, which is an advantage that WeChat does not have. Many news media regard Weibo as their second platform. Weibo can spread to the public quickly, and the news of the day can be learned through Weibo. In addition, Weibo's information flow advertising can play a very good communication effect.

4, forum marketing, all kinds of established online community forums will never return to the glory of the year, and it is an indisputable fact that all kinds of news about Tianya, Maopu and other communities are lonely. But the forum is just a form of online media, and its function can be ever-changing. Where there are people, there are communities, but now the communities are more "small and beautiful". Xiaomi community is the best embodiment of the marketing value of the forum. Forum has many disadvantages, but as long as users operate well, it can still bring more marketing value. Meizu community, pollen club, 360 OS community, etc. It is all a model, and the community has become an operating platform for enterprise users, and its value is still there.

5. Other social media platforms, such as Momo, Meipai and Renren. With more accurate users than WeChat Weibo, it has less influence, but its communication value is also good. After all, they are all big platforms with over 100 million users. This kind of platform marketing needs the user habits of the company's products to conform to the product characteristics. For example, Renren is a student group, so the main force of enterprise product consumption must be students, otherwise it is meaningless.

These are the mainstream new media marketing methods at present. The platform will change and the marketing thinking will not change.

Question 9: How do new media spread news? What are their communication characteristics? There are many kinds of new media, including portals, e-mails, search engines, virtual communities, online games, blogs, wikis, podcasts, SMS, mobile TV, Internet TV, digital TV, mobile newspaper and online magazines. Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

The ten communication characteristics of new media are: 1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time. 2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals. 3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor. 4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event. 5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video. 6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information. 7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards. 8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified. 9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread. 10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.