How to operate hotel OTA more effectively? In the Internet age, should hotel operations change their thinking?

The arrival of the Internet era has brought new challenges and opportunities to the operation of the hotel industry. As a hotelier, if you want to operate OTA more effectively, you really need to change your mind. Next, I will discuss how to operate hotel OTA in the Internet age from many angles, with a view to providing some useful suggestions.

Need to improve the hotel's exposure on OTA platform. With the rapid development of Internet, more and more consumers make hotel reservations through OTA platform. Therefore, hotels need to strengthen cooperation with OTA platforms and improve their exposure on these platforms. You can attract users' attention by advertising, optimizing keywords, publishing beautiful pictures and attractive descriptions.

Need to improve the hotel's evaluation and reputation on the OTA platform. In the Internet age, consumers are more inclined to check other users' comments and word-of-mouth information about hotels. Therefore, hotels need to pay attention to and actively respond to users' comments and feedback on hotels on OTA platform. You can also get more positive comments by providing better services and facilities, thus attracting more consumers to choose this hotel.

Pay attention to the characteristics and personalized service of the hotel. In the Internet age, consumers have higher and higher demand for personalization and customization. Hotels can attract more users by providing unique themes, special services or combining local cultural experiences. For example, setting up a unique decoration style in the hotel, providing local cuisine and personalized travel itinerary can all increase the attraction of the hotel.

It is necessary to strengthen data analysis and operational strategy optimization with OTA platform. In the Internet age, data has great value and function. Hotels can use the data analysis tools provided by OTA platform to deeply understand users' preferences and behavior habits, and optimize their operation strategies accordingly. For example, launching different promotional activities or packages for different types of users and accurately placing advertisements can improve the conversion rate and profitability.

We should pay attention to and adapt to the emerging technologies in the Internet age. With the continuous progress of science and technology, emerging technologies such as artificial intelligence, big data and drones have also been widely used in the hotel industry. Hotels can consider introducing these new technologies to improve service quality and user experience. For example, artificial intelligence can be used to realize robot customer service, big data analysis of user needs, and drone inspection of hotels. The application of these new technologies will bring more convenience and benefits to hotel OTA operation.

Hotel OTA operation in the Internet era really needs to change its thinking. Hotels can operate OTA more effectively and stand out from the fierce market competition by increasing exposure, improving reputation, attaching importance to characteristic services, data analysis and optimization strategies, and attaching importance to the application of emerging technologies. I hope the above suggestions can inspire you, and I wish your hotel OTA operation good results!