How to understand new media matrix, situational terminal and consumption experience?

The new media matrix, situational terminal and consumption experience are understood as follows:

1. The new media matrix is a diversified media channel operation that provides more services for users' additional needs, so as to increase their influence, gain more fans, and guide fans to a new media to realize the ultimate goal of realizing cash. The new media matrix is divided into collaborative new media matrix, overlay new media matrix and linkage new media matrix. Collaborative new media matrix: Through the same new media platform, a matrix is formed in the form of multiple accounts, which are used for different purposes and serve a certain subject at the same time, so as to adapt to the various ways in which this subject uses new media characteristics.

2. The terminal scenario is the last link of the product in the sales process, such as the display of venue items and the customer relationship with dealers.

3. In "experiencing consumption", consumption is a process, and consumers are the "products" of this process. When consumption is over, what will remain is the experience of the process-experiencing another identity, living in a foreign country, and experiencing one's own creativity. Consumers are willing to pay for this kind of experience because it is beautiful, non-transferable, and fleeting.