Double Eleven Store Activity Planning Scheme (5 selected articles)

165438+1October 1 1 is our new "Double Eleven Shopping Festival". What are the contents of the Double Eleven shops? The following is the "Double Eleven Store Activity Planning Plan (5 Selected Articles)" compiled by me for your reference only. Welcome to read this article.

Article 1: Double Eleven Store Activity Planning Scheme 1. Purpose of the activity

In order to improve sales performance, brand influence and product market share, crack down on competitors and promote new products, this promotion plan is specially formulated.

Second, the theme of the event

The strength celebrates the double eleven, and the price is as you wish.

Third, the activity time

20xx year x month x day -20xx year x month x day.

Four. Activity content

1, enter the store politely

During the activity, every customer who enters the store will get a beautiful gift.

2. The next order is politeness.

If you pay a deposit of 100 yuan at the store, you can get 500 yuan cash during the activity time.

3, a drop to the end

During the activity, some products are discounted.

4. You buy it and I get it.

During the activity, order the floor tiles of the living room, master bedroom and second bedroom, and give away 5㎡ wall and floor tiles of the kitchen and bathroom.

5, 7-star free service

(1) Free on-site measurement, calculation of dimensions and materials;

(2) Design the paving scheme for free.

(3) Free home delivery.

(4) Free paving guidance.

(5) Free door-to-door return.

(6) Send two boxes of sealant for free.

(7) Free cleaning will be provided after the renovation is completed.

Verb (abbreviation of verb) activity promotion

1, preliminary preparation

Starting from X, X, we started to publicize in advance. Ways: leaflets, banners, KT boxes, X channels, SMS platforms, WeChat, community promotion, home improvement companies, stores, etc.

2. Material preparation

Off-store materials.

The materials in the shop.

Intransitive verb budget

Xx yuan

Seven. Activity check

During the activity, the store cooperated with the marketing department to carry out price execution, advertising, atmosphere layout, promotion display and other work, and strictly followed the promotion plan to achieve the purpose and significance of the activity.

Article 2: Double Eleven Store Activity Planning Scheme 1. promotion theme

The double eleven carnival was released.

Second, the purpose of promotion

Bring forth the old and bring forth the new, and strengthen the popularity.

Third, the promotion time.

20xx 1 1 month 1 1 day.

Fourth, the promotion target.

Xx, old and new classmates.

Verb (abbreviation for verb) specific program

1, alternating between old and new: old students will be given 20 class hours (doubled), and new students will be given a discount;

2. The registration of non-old and new ones on the same day will be directly reduced by xx yuan;

3. 1 1 June11All freshmen who entered the school that day will be given special courses for xx months.

Article 3: The activity planning scheme of Shuang 1 1, Shuang 1 1 Store is a festival that e-commerce will strive for over the years. Activities and publicity are very strong, and there are many participating brands, and the form of activities is the highest in the whole year. As an offline shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival" and launch winter clothes promotion when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting the characteristics of physical stores.

I. Theme of the event:

Double 1 1 Armageddon-XX Department Store opens China Shopping Festival!

Second, the activity time:

165438+ 10 x day (week x)-165438+ 10/day (week x) 4 days.

Three. Activities:

Xx department store 165438+ 10/01unprecedented strength, heavy attack, declared war on e-commerce, more favorable than online shopping!

Voucher collection method:

(1) Obtained by "double 1 1" SMS;

② Pay attention to the official WeChat of "xxxx Department Store" and reply "1" to get the electronic coupon, with which you can get the paper gift certificate;

3 directly use VIP card to get it; Each ticket collection method is limited to 2 tickets per person; Gift certificates can only be used in xx Department Store 1-3F, except for gold jewelry, watches and glasses, special prices, rental counters and express counters; Gift certificates are not allowed to be used across counters. There is more than one coupon at 100, more than two coupons at 200, and two coupons for a single item. The gift certificate is used once, without change or cash, and is collected by the cashier at the cashier's desk; The counter for "receiving coupons" or "not receiving coupons" should be clearly stated.

Time for collecting coupons: 165438+ 10 x to 165438+ 10/0.

Gift certificate use time: 165438+ 10 x to 165438+ 10/0.

Place to collect coupons: the main service desk on the first floor of xx Department Store.

Fourth, gift settings:

Send coupons above1.xx.

2. Send food stamps above 2.xx.

3. Send exquisite small gifts over xx.

Article 4: Double Eleven Store Activity Planning Scheme Activity Time:

20xx 1 1 month 1 1 day.

Location:

Xx beauty salon

Active object:

All new and old single female customers.

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First, the publicity information about this activity was published on the beauty salon website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.

2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, preferably combined with WeChat marketing.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 20% discount or 20% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

3. Many beauty salons don't have QR codes. If they do this, the effect will be maximized by combining the QR code to promote this activity. By pushing pictures and texts through WeChat, more customers will participate in the video Singles Day event.

Article 5: The planning scheme for the activities of the Double Eleven Store I. Theme of the activities

"bachelor is no longer, dining is not lonely."

Second, the activity time

20xx 1 1 month 1 1 day.

Third, the venue.

Xx restaurant

Four. Participation mode

All users who pay attention to this restaurant xx in the official WeChat account can participate in the WeChat marketing activities of this restaurant.

Verb (abbreviation of verb) activity platform

The lucky turntable, gift box opening, micro-voting and coupon function on xx technology marketing platform launched this Singles Day WeChat marketing activity.

Activity form of intransitive verbs

1. "Pay attention to restaurants and give free gifts on Singles' Day"

Anyone who comes to the store to pay attention to the restaurant WeChat on Singles Day will send: a cold dish, a drink and a dessert. (Each table is limited to one. )

2. Lucky wheel, eat hi

Users can get 4-6 people's meals carefully prepared by our restaurant by replying to xx on this public platform.

Event prizes:

First prize: exquisite meal for 4-6 people.

Second prize: food stamps

Third Prize: Fish Head with Chopped Pepper

I want to open the gift box, I want both things and food.

Pay attention to restaurant wechat:

Reply to the keyword "Unpacking Gift Box" on the restaurant WeChat platform;

After receiving the gift box, invite three friends to help open the gift box.

Event prizes:

First prize: 1+ 1 set meal for two (256 yuan)

Second prize:11/one yuan voucher.

Third prize: signature dish 1 1 Yuan enjoys one copy (original price in 99 yuan).

4. Sing love songs to win the overlord meal

165438+1October 1 -9, the self-recorded love songs will be sent to the official WeChat account in voice form, and fans will vote for the most beautiful love songs. The top 1 1 people with the most votes can enjoy the dining discount of 1. 1%!

5. Sign in on WeChat and enjoy the discount.

Users who sign up on WeChat for more than 1 1 day (including 1 1 day) can get a coupon worth 1 1 yuan (you can use the coupon after spending all your money in 500 yuan).

In addition: customers who take part in the above activities and dine in the store will be given a rose if they spend over 1 165438 0 yuan.

The final interpretation right of this activity belongs to xx restaurant.